Emily Slyter Email & Phone Number

Austin, Texas, Us

- Manage digital marketing and inbound marketing strategy to drive measurable growth and leads for B2B and B2C through creating winning marketing campaigns, content creation, and management- Plan and deliver paid and organic digital marketing campaigns across multiple channels and platforms, including social media, Google, email, webinar, and podcast- Experience working cross-functionally across the organization with stakeholders to create compelling content and campaigns- Manage and launched HubSpot CRM tool to deliver seamless marketing campaigns and track KPIs- Monitor performance, emerging trends, and social media platforms for continual optimization

Boise, Id, Us

- Managed internal and external communications and marketing for 120+ retail locationsIncreased brand awareness and customer engagement by strategically planning, executing, and maintaining creative content for social media platforms, website blog, and customer email- Created, designed, implemented, and managed digital and print advertisements for retail locations and built relationships with field employees- Planned and coordinated tradeshow marketing and customer-focused events- Worked cross-functionally during integration, sales process, and on multiple marketing campaign projects following the acquisition of Pinnacle Agriculture to J.R. Simplot Company- Experience managing multiple projects and priorities

Loveland, Co, Us

Aquired by J.R. Simplot Company - Managed internal and external communications and marketing for 120+ retail locations- Increased brand awareness and customer engagement by strategically planning, executing, and maintaining creative content for social media platforms, website blog, and customer email- Created, designed, implemented, and managed digital and print advertisements for retail locations and built relationships with field employees- Worked cross-functionally on corporate communications to announce and complete acquisition of Pinnacle Agriculture to the J.R. Simplot Company- Planned and coordinated tradeshow marketing and customer-focused events - Experience managing multiple projects and priorities - Launched a successful Facebook platform and internal newsletter with 90% open rate

Denver, Co, Us

- Manages and strategizes content on social media for multiple brands including; CINCH Jeans and CRUEL Denim with relevant, engaging and branded content for 132K Instagram followers, 163K Facebook followers, and 26k Twitter followers and 6200 Snapchat friends. - Championed the following social media and digital marketing growth: 34.8 % on Instagram, 13.5% on Facebook, 8% on Twitter, 148% on Snapchat, and 119% email subscribers.- Writes Lead This Life™ blog, e-commerce copy, editorial copy, in-house marketing material, and company websites. All while keeping a consistent brand message that aligns with the company's values and image. - Analyzes and generates key performance indicators aggregated from Google Analytics, social media, data analytics, conversions, and websites to more effectively impact digital marketing goals.- Strategically plans and executes B2B and B2C digital marketing campaigns, including email marketing, search engine optimization, influencer marketing and social media promotions.- Travels to key events to cover rodeo athletes and endorsees on social media channels such as, National Finals Rodeo, National High School Finals Rodeo, National Junior High School Finals Rodeo, International Finals Youth Rodeo, and RFD-TV's The American.- Works with a team to coordinate, plan and execute previously mentioned nationwide events

Denver, Co, Us

- Developed and managed branding strategy and training tools including; retail training videos and manual through organization, coordination with project members, creating content and copy writing- Strategically merchandise 100+ Western retail stores to increase sales and enhance customer's shopping experience- Promote and grow Miller International brands through training, selling, and marketing at events, conferences, rodeos, and other industry events- Sold Miller International brands at events and in store events including; Cinch, Cruel Denim, Cinch WRX, and Cinch Ladies- Served as a liaison between sales representatives in the field and marketing- Trained retail employees on our products- Set up, display, and organize at events such as, All American Quarter Horse Congress and National Finals Rodeo and major store openings for Boot Barn, Cavender's Western Outfitter, and Tractor Supply

Fort Collins, Co, Us

-Areas of focus include; customer service, training new employees, scheduling, and risk management- Reviewed applicants and conducted interviews for available student positions - Managed 40 employees including; scheduling, positive and negative reinforcement, and annual evaluations- Closed the recreation center down properly, which requires time management and detail oriented skills

Parsippany, Nj, Us

Managed a territory in Colorado and Wyoming, including big retail stores and independent feed stores on cold calls- Sold approximately $32,000 on cold calls exceeding my goal of $10,000 using the Solution Selling technique- Increased retail sales by 10-20% through planning and executing events - Delivered 31 trainings to 230 employees on Cattle and Equine products - Planned events and promoted Zoetis at 8 events including: National High School Finals Rodeo, Cheyenne Frontier Days, College National Finals Rodeo, Summer Slide Reining Show, National Little Britches Rodeo, and other in-store events- Turned in weekly expense reports and sales tracking documents in a timely manner- Built and managed relationships with accounts and distribution companies

Irvine, Ca, Us

- Focused on sales, customer service, product knowledge, technology and computer skills- Set up for events and merchandised displays at Cheyenne Frontier Days and Greeley Stampede- Sold or a variety of products including boots, hats, clothing, and other western retail products - Earned employee of the month for July 2013

Fort Collins, Co, Us

- Coordinated events, contacted donors, built donor relations, and assisted with community outreach projects- Updated and worked with development database and assisted with presentations on United Way programs- Planned social media strategy and content with the goal of growing United Way's social content and online presence- Reviewed agency grant applications

Amarillo, Tx, Us

Job duties included; customer service, attended open houses, inputed listings into the database, and general office work.

Bachelor Of Science, Agriculture Business, Minor: Communication And Media Studies

General Studies

Bachelor'S Degree, Agricultural Business And Management