Emily Wiberg Sode Email & Phone Number

Greater Esbjerg Area

Stockholm, Stockholm County, Sweden

My work consisted of design research, user centric development, planning and implementation of digital design and product development.Co-led an UX enhancement project aiming to map and improve the user experience and content of futurice.com in accordance with the new company-wide strategy. Research and validation were done through user tests and interviews with internal stakeholders and external clients in three different countries. Data-insights and web analytics were also used to support decision-making. Updates were then made in Figma using Futurice’s own brand and in-house design system before being implemented by developers.Led the service design process in a 2 months Futurice Service Vision Sprint(double diamond process) with the goal of digitalising the investmentprocesses of a large pension company.Designed a new mobile UI for Futurice Smileys remote team check-in tool. Assisted the in-house marketing teams with brand materials, sales slides, andvisual social media content.

Helsinki, Uusimaa, Finland

Evaluated and assessed the OmaStadi game’s impact on the overall inclusiveness of the first year of participatory budgeting (2018-2019), focusing on the challenges (limiting factors), strengths (enabling factors), and achievements (impact) of the game.Research data were collected through qualitative interviews with five civil servants in charge of facilitating OmaStadi, the main designer of the game, and four of the participating citizens.The impact of the game was analysed using five identified goals and subsequently examined using three democratic criteria for evaluating participatory processes: participation (inclusion), political equality, and quality of deliberation.Project results: Measured impact: Results indicated that the game supports the overall inclusiveness of the broader budgeting process, and contributes to making the gameplay, discussion, and idea development more equal for the citizens. The game also strengthens discussion between citizens, improves creativity, and enhances the overall quality of citizen proposals.Evaluation framework: The development of a broader evaluation framework with guidelines for how to plan, implement, and analyse further evaluation of the OmaStadi game. The “OmaStadi Peli Evaluation Framework” is designed as an iterative evaluation tool that introduces evaluation into a continuous cycle. It provides the City of Helsinki with a set of tools for monitoring and evaluating the game over a longer period of time as it can be used as part of the annual or biannual participatory budgeting process.

Helsinki, Uusimaa, Finland

14 weeks project, working closely with four other designers, commissioners from The Ministry of Agriculture and Forestry & Metsähallitus, and local stakeholders, to find a solution which addresses the unique potential of each Hiking area, alongside wider concerns regarding our current relationship to nature and biodiversity loss.Through 30 interviews with local stakeholders and ministry level officials, two field trips to the area and two workshops with local stakeholders, we found that Evo National Hiking Area is the centre of a huge variety of local educational activities. However, there was a clear lack of collaboration between the local stakeholders and no clear direction for the area.To raise the profile of Evo and improve collaboration and knowledge sharing, we suggested a new identity for Finlands National Hiking Areas, The Exploration Areas, which are research, ecology and education areas aiming at increasing knowledge about nature and sustainable resource use for current and future generations.By creating a clear educational focus, our project aimed to unify local stakeholders under one common purpose and provide people with a clear motivation for visiting the areas. By offering interactive learning opportunities, Exploration Areas aim to inform people about the inherent value of the natural environment and equip them with the skills and mindset to coexist with nature. More broadly we hope to inspire people to be actively involved in the upkeep of an environment where all forms of life can flourish. A value we see of increasing importance, and one that should be past down the generations.Results: Strengthened the collaboration between local stakeholders, visitors, and governmental officials • the project led to a proposal for the world’s first Science National Park in Finland, creating up to 1000 new jobs in the area.

Helsinki, Uusimaa, Finland

Project run in close collaboration with two designers and ABB with the goal of developing two design concepts, one applicable and one radical design, by defining experience goals and evaluating the resulting experiences with users.Results: Two concepts, one focusing on improving usability and accessibility issues in ABB’s Drive Composer Pro software, the other on redesigning ABB’s internal software development process.Concept 1: Drive Suite: Upgrading the Navigation and Linking the Community - an experiential redesign of the interface, navigation and Q&A features for the Drive Composer Pro software used by field engineers. This concept was created to facilitate experiences focusing first on competence, challenge and finally fellowship.Concept 2: ABB Development Community: Connecting the Field and the Factory - an experiential redesign of ABB’s development process. We suggested a redesign of the user engagement process could radically change the representation of user needs, wants and desires through developing a solution that facilitates a dialogue in the way user needs and requirements are implemented into the solutions that ABB offers. This concept facilitate experiences focusing on fellowship, challenge and finally competence.

Denmark

Web and visual designer consultant for a local culture association called Kulturmejeriet. Designing and developing kulturmejeriet.com website.

London, United Kingdom

From July 10th to December 15th 2013 I did an internship at Comic Relief as a junior developer/designer in CR’s digital team.As a designer, I mainly worked with various tasks such as e-mail designs/assets (internal as well as external), illustrative work such as icons and illustrations (used for the Sport Relief (SR) 2014 Campaign website), page design updates and image assets etc. On top of that I was also involved in a bunch of concept work (pitches) and idea development sessions (both for SR and for CR in general).As a developer I worked with CSS animation (for concept purposes), Sport Relief and Comic Relief Tumblr theming (CR’s official Tumblr blogs) and various page/copy (text) updates on the SR and CR websites using Comic Relief’s Drupal development environment.

Ma In New Media Design And Production, Service Design

Msc. In Digital Design And Communication, Design And Comminication

Ba Top-Up Degree, E-Concept Development, Multimedia Design

Digital Media/Multimedia, Visual And Creative Arts

Activities and Societies: 1 semester (July-November) in Australia as study abroad.

Multimediedesigner, Visualization And Concept Development, Interaction, Communication And Presentation, Business

Stx, English, Mathematics, Physics, Danish, History, Computer Science

The Danish Upper Secondary Education