Emily Spaulding Email and Phone Number
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Emily is a top-rated brand builder with 15+ years of CPG experience across food, electronics, personal care, and beauty. She is valued for her collaborative leadership style that builds strong cross-functional teams, develops talent, and delivers results. Emily is both a creative and analytical problem solver with expertise in turning around struggling brands by combining business analysis, consumer insights, marketing strategy, and a willingness to challenge the status quo.
Curology
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Brand DirectorCurology Oct 2024 - PresentSan Francisco, California, Us
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Senior Brand Manager - BioreKao Corporation Oct 2023 - Sep 2024Tokyo, Kanto, Jp -
Senior Brand Manager - CurelKao Corporation Jan 2021 - Oct 2023Tokyo, Kanto, JpResponsible for Therapeutic brand portfolio including existing Curél brand management (P&L, marketing strategy, communications, innovation) and development of a new brand (go-to-market strategy, branding, equity, positioning).
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Brand Manager - Ban AntiperspirantKao Corporation Jul 2019 - Dec 2020Tokyo, Kanto, Jp• Responsible for P&L management, marketing strategy, customer plans, cross-functional leadership, and marketing talent development.• Changed the momentum of the Ban brand delivering top and bottom line, and growing buying households for the first time in 5 years, despite -15% category contraction due to the COVID-19 pandemic.
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Shopper Marketing ManagerKao Corporation Dec 2018 - Dec 2020Tokyo, Kanto, Jp• Established a new Shopper Marketing discipline at Kao by expertly navigating competing priorities/philosophies between four brand teams and two customer teams.• Educated sales and marketing teams on digital media strategy, opportunities, creative development, optimizations, and measurement.• Received a President’s Award in 2020 for outstanding leadership and business growth.
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Senior Assistant Brand Manager - Olay NaProcter & Gamble Apr 2017 - Sep 2018Cincinnati, Ohio, Us• Responsible for the strategy/execution on the portions of the brand portfolio most in need of a turnaround in FY 17/18 (Total Effects, ProX, Club business) and leading FY 18/19 total brand integrated marketing and budget planning. • Grew Olay North America top and bottom line for the first time in 8 years. -
Senior Assistant Brand Manager - Oral-B PowerProcter & Gamble Jun 2014 - Apr 2017Cincinnati, Ohio, Us• Responsible for $40M marketing budget, customer growth plans, pricing strategy, sales forecast, monthly business review, annual 360º business review/integrated marketing planning/budget.• Step-changed brand growth and delivered 2 consecutive years of double-digit top-line and bottom-line growth after 4 years of decline.• Led cross-functional and marketing team for 3 months while Sr. Brand Manager was on maternity leave.
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Assistant Brand Manager - P&G Pet CareProcter & Gamble Jun 2011 - Jun 2014Cincinnati, Ohio, Us• Responsible for Global Eukanuba brand innovation initiatives, Iams Naturals and Cat product lines, monthly business review, annual 360º business review.• Relaunched Iams Naturals with a new formula, positioning, and 3-year innovation pipeline to take advantage of the fast-growing, $4B natural pet food segment. • Designed a global restage for the Eukanuba brand including strategy, equity, and package design/architecture.
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Marketing Intern - Dreyer'S Grand Ice CreamNestle Usa May 2010 - Aug 2010Vevey, Ch• Developed an integrated Super Bowl 2011 marketing plan that anchored around the creation limited edition flavor, “Touchdown Sundae”. Flavor exceeded revenue targets and was brought back for 3 consecutive Super Bowls. • Convinced Safeway to change its private label strategy and relist five SKUs by demonstrating that delistments caused a $3M revenue shortfall despite private label growth. -
Associate Client Manager / Client ManagerThe Nielsen Company May 2007 - Jul 2009New York, Ny, Us• Led Nielsen’s client relationship for Kraft’s $1.3B frozen pizza business.• Developed Nielsen’s first off-shore client service team in Bangalore, India.• Ranked in the top 10% of peers based on leadership/management performance and client satisfaction surveys. -
Associate Analyst / AnalystThe Nielsen Company Jun 2004 - Apr 2007New York, Ny, Us• Demonstrated expertise in category management, retail sales analysis, and consumer panel data analysis. • Led a pilot of Nielsen store-level data with Kraft Foods that resulted in an annual contract worth over $2M.
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Purchasing InternToyota Motor Manufacturing May 2003 - Aug 2003Toyota City, Aichi Prefecture, Jp• Led negotiations with 16 suppliers that resulted in 8% in annual savings on a $50MM+ business.
Emily Spaulding Skills
Emily Spaulding Education Details
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Wisconsin School Of BusinessBrand And Product Management -
Indiana University - Kelley School Of BusinessEconomics
Frequently Asked Questions about Emily Spaulding
What company does Emily Spaulding work for?
Emily Spaulding works for Curology
What is Emily Spaulding's role at the current company?
Emily Spaulding's current role is Brand Builder | Evidence-Based Marketer | P&L Business Leader ➜ I transform brands and teams!.
What is Emily Spaulding's email address?
Emily Spaulding's email address is spaulding.e@pg.com
What is Emily Spaulding's direct phone number?
Emily Spaulding's direct phone number is (513) 983*****
What schools did Emily Spaulding attend?
Emily Spaulding attended Wisconsin School Of Business, Indiana University - Kelley School Of Business.
What skills is Emily Spaulding known for?
Emily Spaulding has skills like Market Research, Customer Insight, Fmcg, Marketing Communications, Data Analysis, Management, Marketing Management, Consumer Behaviour, Marketing, Competitive Analysis, Segmentation, Shopper Marketing.
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