Emily Spellman

Emily Spellman Email and Phone Number

Named One of 2023's Most Influential SMB Marketers by Advertising Week @ CLOTH & PAPER
Emily Spellman's Location
United States, United States
Emily Spellman's Contact Details

Emily Spellman work email

Emily Spellman personal email

n/a
About Emily Spellman

Combining years of experience in marketing, design, project management and research to create meaningful and impactful strategies.

Emily Spellman's Current Company Details
CLOTH & PAPER

Cloth & Paper

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Named One of 2023's Most Influential SMB Marketers by Advertising Week
Emily Spellman Work Experience Details
  • Cloth & Paper
    Marketing Director
    Cloth & Paper Oct 2024 - Present
    Henrico, Va, Us
  • Beyond Marketing
    Owner / Marketing Director
    Beyond Marketing Jan 2021 - Dec 2024
    • Using Agile strategies, I lead cross-functional teams to create growth marketing strategies and campaigns• Manage PPC for accounts totaling $100k+ per month• Direct traffic growth strategies, SEO, content distribution, email marketing and trackbacks.• Design and oversee implementation of client websites resulting in an average increase in web traffic of 53%• Partner with product teams to advise on user experiences, platform design, and interaction • Increase clients' average ROI by evaluating marketing budgets and implementing cost-effective strategies• Design custom logos, branding packages, ads, content, emails, etc• Boosted brand awareness and generated leads for multiple clients through SEO and socialmedia content creation and account management
  • Eleven By Venus Williams
    Ecommerce Marketing Manager
    Eleven By Venus Williams Jan 2023 - Feb 2024
    - Optimized e-commerce strategies resulting in a a sales lift of 25% YOY- Redeveloped the onsite experience to achieve a 104% lift in conversions YOY- Led our marketing team to develop and deploy an email strategy resulting in a 250% increase in email revenue- Oversaw and managed paid ads accounts for the US and Australia increasing average ROAS from 1.2x to 4x while decreasing ad spend- Manage all aspect of our Shopify Plus websites for both the US and Australia- Created strategic partnerships to raise the brand profile
  • Ghaben Group
    Director Of Marketing
    Ghaben Group Apr 2020 - Jan 2021
    • Devised marketing plans using digital strategies, print advertising and word of mouth tactics.• Managed annual marketing budget in excess of $2 million dollars.• Led teams to build 3 new store websites in 6 months• Created billboards, web pages, in-store materials, emails, etc• Increased brand awareness through creation and management of social media channels, boosting social media engagement by 180%.• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.• Created email blast campaigns to target key customers.
  • Circle Buick Gmc
    Director Of Digital Marketing
    Circle Buick Gmc Mar 2019 - Apr 2020
    Highland, Indiana, Us
    • Reduced Marketing spend by $211k by creating a cohesive, ROI-driven digital strategy• Organized and executed robust, creative experiential marketing events.• Drove a digital strategy resulting in a 142% increase in internet leads and a 162% increase in sold internet leads• Created an Ecommerce strategy utilizing multiple online sales channels for the in-house parts department resulting in $120k of additional revenue in the first 9 months • Developed and maintained strategic partnerships with vendors, software providers, andcommunity partners resulting in increased brand awareness in the community
  • Tactical Gear Heads
    E-Commerce Marketing Associate
    Tactical Gear Heads May 2018 - Jun 2019
    Fishers, Indiana, Us
    • Provided leadership in testing and developing new automated email strategies to recapture customers that resulted in a 30% lift in annual revenue• Updated and managed products in Shopify and WooCommerce• Managed email creation and campaigns across 5 channels• Oversaw preparation of marketing copy, images, videos, emails and other collateral• Designed product inserts, printed promotional material, and new product branding• Coordinated art and graphics creation for effective merchandising
  • Freelance
    Designer And Marketing Consultant
    Freelance Mar 2008 - Mar 2019
    - Designed websites for small business and non-profits from wireframe to build -Provided project planning, leadership and insight to assist businesses in creating stronger marketing strategies and infrastructure- Designed interactive experiences for live venues- Designed all forms of media from printed media to digital content- Advised on user experience and interaction and designed elements for client product teams

Emily Spellman Skills

Adobe Photoshop Indesign Microsoft Office Social Media Marketing Search Engine Optimization Social Media Communications Email Marketing Digital Media Social Media Marketing Digital Photography Campaign Management Digital Marketing Online Marketing Content Management Graphic Design Administration Administrative Assistance E Commerce Strategic Planning Advertising Project Planning Project Management E Commerce Seo Marketing Strategy Product Marketing Integrated Marketing Social Marketing Brand Management Segmentation Automation Customer Relationship Management Facebook Google Adwords Wordpress Google Analytics Salesforce Marketing Cloud Adobe Creative Suite Leadership Teamwork Team Building Email Design E Commerce Optimization Email Management Email Woocommerce Hubspot A/b Testing Email Strategy Video Production

Frequently Asked Questions about Emily Spellman

What company does Emily Spellman work for?

Emily Spellman works for Cloth & Paper

What is Emily Spellman's role at the current company?

Emily Spellman's current role is Named One of 2023's Most Influential SMB Marketers by Advertising Week.

What is Emily Spellman's email address?

Emily Spellman's email address is em****@****nus.com

What skills is Emily Spellman known for?

Emily Spellman has skills like Adobe Photoshop, Indesign, Microsoft Office, Social Media Marketing, Search Engine Optimization, Social Media Communications, Email Marketing, Digital Media, Social Media, Marketing, Digital Photography, Campaign Management.

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