Emily Spellman Email and Phone Number
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Combining years of experience in marketing, design, project management and research to create meaningful and impactful strategies.
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Marketing DirectorCloth & Paper Oct 2024 - PresentHenrico, Va, Us -
Owner / Marketing DirectorBeyond Marketing Jan 2021 - Dec 2024• Using Agile strategies, I lead cross-functional teams to create growth marketing strategies and campaigns• Manage PPC for accounts totaling $100k+ per month• Direct traffic growth strategies, SEO, content distribution, email marketing and trackbacks.• Design and oversee implementation of client websites resulting in an average increase in web traffic of 53%• Partner with product teams to advise on user experiences, platform design, and interaction • Increase clients' average ROI by evaluating marketing budgets and implementing cost-effective strategies• Design custom logos, branding packages, ads, content, emails, etc• Boosted brand awareness and generated leads for multiple clients through SEO and socialmedia content creation and account management -
Ecommerce Marketing ManagerEleven By Venus Williams Jan 2023 - Feb 2024- Optimized e-commerce strategies resulting in a a sales lift of 25% YOY- Redeveloped the onsite experience to achieve a 104% lift in conversions YOY- Led our marketing team to develop and deploy an email strategy resulting in a 250% increase in email revenue- Oversaw and managed paid ads accounts for the US and Australia increasing average ROAS from 1.2x to 4x while decreasing ad spend- Manage all aspect of our Shopify Plus websites for both the US and Australia- Created strategic partnerships to raise the brand profile -
Director Of MarketingGhaben Group Apr 2020 - Jan 2021• Devised marketing plans using digital strategies, print advertising and word of mouth tactics.• Managed annual marketing budget in excess of $2 million dollars.• Led teams to build 3 new store websites in 6 months• Created billboards, web pages, in-store materials, emails, etc• Increased brand awareness through creation and management of social media channels, boosting social media engagement by 180%.• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.• Created email blast campaigns to target key customers.
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Director Of Digital MarketingCircle Buick Gmc Mar 2019 - Apr 2020Highland, Indiana, Us• Reduced Marketing spend by $211k by creating a cohesive, ROI-driven digital strategy• Organized and executed robust, creative experiential marketing events.• Drove a digital strategy resulting in a 142% increase in internet leads and a 162% increase in sold internet leads• Created an Ecommerce strategy utilizing multiple online sales channels for the in-house parts department resulting in $120k of additional revenue in the first 9 months • Developed and maintained strategic partnerships with vendors, software providers, andcommunity partners resulting in increased brand awareness in the community -
E-Commerce Marketing AssociateTactical Gear Heads May 2018 - Jun 2019Fishers, Indiana, Us• Provided leadership in testing and developing new automated email strategies to recapture customers that resulted in a 30% lift in annual revenue• Updated and managed products in Shopify and WooCommerce• Managed email creation and campaigns across 5 channels• Oversaw preparation of marketing copy, images, videos, emails and other collateral• Designed product inserts, printed promotional material, and new product branding• Coordinated art and graphics creation for effective merchandising -
Designer And Marketing ConsultantFreelance Mar 2008 - Mar 2019- Designed websites for small business and non-profits from wireframe to build -Provided project planning, leadership and insight to assist businesses in creating stronger marketing strategies and infrastructure- Designed interactive experiences for live venues- Designed all forms of media from printed media to digital content- Advised on user experience and interaction and designed elements for client product teams
Emily Spellman Skills
Frequently Asked Questions about Emily Spellman
What company does Emily Spellman work for?
Emily Spellman works for Cloth & Paper
What is Emily Spellman's role at the current company?
Emily Spellman's current role is Named One of 2023's Most Influential SMB Marketers by Advertising Week.
What is Emily Spellman's email address?
Emily Spellman's email address is em****@****nus.com
What skills is Emily Spellman known for?
Emily Spellman has skills like Adobe Photoshop, Indesign, Microsoft Office, Social Media Marketing, Search Engine Optimization, Social Media Communications, Email Marketing, Digital Media, Social Media, Marketing, Digital Photography, Campaign Management.
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