Emily Spellman Email & Phone Number

Henrico, VA, US

• Using Agile strategies, I lead cross-functional teams to create growth marketing strategies and campaigns
• Manage PPC for accounts totaling $100k+ per month
• Direct traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
• Design and oversee implementation of client websites resulting in an average increase in web traffic of 53%
• Partner with product teams to advise on user experiences, platform design, and interaction
• Increase clients' average ROI by evaluating marketing budgets and implementing cost-effective strategies

- Optimized e-commerce strategies resulting in a a sales lift of 25% YOY- Redeveloped the onsite experience to achieve a 104% lift in conversions YOY- Led our marketing team to develop and deploy an email strategy resulting in a 250% increase in email revenue- Oversaw and managed paid ads accounts for the US and Australia increasing average ROAS from 1.2x.

• Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
• Managed annual marketing budget in excess of $2 million dollars.
• Led teams to build 3 new store websites in 6 months
• Created billboards, web pages, in-store materials, emails, etc
• Increased brand awareness through creation and management of social media channels, boosting social media engagement by 180%.
• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.

Highland, Indiana, US

• Reduced Marketing spend by $211k by creating a cohesive, ROI-driven digital strategy
• Organized and executed robust, creative experiential marketing events.
• Drove a digital strategy resulting in a 142% increase in internet leads and a 162% increase in sold internet leads
• Created an Ecommerce strategy utilizing multiple online sales channels for the in-house parts department resulting in $120k of additional revenue in the first 9 months
• Developed and maintained strategic partnerships with vendors, software providers, andcommunity partners resulting in increased brand awareness in the community

Fishers, Indiana, US

• Provided leadership in testing and developing new automated email strategies to recapture customers that resulted in a 30% lift in annual revenue
• Updated and managed products in Shopify and WooCommerce
• Managed email creation and campaigns across 5 channels
• Oversaw preparation of marketing copy, images, videos, emails and other collateral
• Designed product inserts, printed promotional material, and new product branding
• Coordinated art and graphics creation for effective merchandising

- Designed websites for small business and non-profits from wireframe to build -Provided project planning, leadership and insight to assist businesses in creating stronger marketing strategies and infrastructure- Designed interactive experiences for live venues- Designed all forms of media from printed media to digital content- Advised on user experience.