DTCo is a growth studio for high potential direct-to-consumer brands, differentiated by an advisor led approach to strategy, performance management, ad creative and reporting. 🚀Check us out: https://dtco.digital/I've launched, optimized and impacted paid creative strategy for DTC brands including Andie Swim, ARMRA, Brunt Workwear, Cerebelly, Curology, Luminess, Natasha Denona, PAKA, Pvolve, Slate, Stasis and dozens more.

Director of Marketing (July 2021 - March 2022)- Spearheaded QoQ revenue growth for pre-funding supplement brand via full-funnel marketing strategy, technical execution, data analysis and creative/tactical iteration against RoAS, CAC and profitability goals.Senior Manager, Acquisition Growth (February 2020 - July 2021) - Strategized, executed, analyzed and iterated on customer acquisition strategies through high volume of test and learn tactics across paid social, programmatic, affiliate, influencer and search networks.- Lead and reacted to performance analysis across owned and earned media.- Managed paid and organic media copy and content creation in partnership with cross functional teams.

Senior Social Manager, North America (October 2019 - February 2020)- Spearheaded paid social media strategy, tactical planning, technical execution, campaign management and post campaign analysis across 12 iconic brands within Coty’s US luxury fragrance and skincare portfolioo Focused on: Gucci (Bloom, Guilty, Mémoire, Flora, Makeup), Burberry (Her), Tiffany & Co. (Signature, Sheer, & Love), Lacoste (L.12.12), Miu Miu (Twist), Bottega Veneta (Illusione) and philosophy (purity, renewed hope in a jar, amazing grace)- Managed multi-million dollar annual paid social investment across 100+ digital media activations with notable work on global launches of Gucci Mémoire, Burberry Her, and Tiffany & Love- Presented clients with media recommendations that consistently deliver on business goals with strategic investment between YouTube TrueView, Facebook/Instagram, Pinterest and Snapchat - Drove innovation by optimizing luxury division influencer planning via Coty’s first influencer amplification measurement methodology- Scaled philosophy’s paid social customer acquisition strategy with a strong focus on internal education on DTC best practices, generating revenue averaging at 2-5x RoAS, inclusive of 15% increase YoY in Cyber Weekend Sales due to new strategy and creative overhaulSocial Manager, North America (September 2018 - October 2019)- Client facing role with a focus on paid social media marketing strategy, execution, and analysis across Coty’s luxury fragrance and skin care portfolio (Gucci, Burberry, Tiffany & Co., Lacoste, Hugo Boss, Calvin Klein, Marc Jacobs, Chloé, Miu Miu, Bottega Veneta and philosophy) - Created and presented strategic and tactical paid media recommendations featuring cherry-picked social media vendors- Strategized and executed innovative influencer amplification opportunities through paid media tactics- Provided data-driven actionable campaign analyses to key stakeholders

- Activated Avon’s masstige portfolio (beauty, health & wellness, home, fragrance, fashion, and skin care) with best in class, full funnel paid and organic social media marketing- Delivered actionable digital marketing analysis to cross functional internal partners- Strategized and executed organic social media content calendar for direct audience of 2MM+

- Activated teapigs’ omni-channel marketing calendars from concept to execution- Led US ecommerce and brand awareness strategy via email marketing and paid social tactics- Managed public relations with trade, consumer, social, and influencer media

- Launched multi-platform social media strategy for a healthy CPG brand, optimizing social recruitment and influencer programs- Strategized public relations for consumer and trade markets- Managed national trade and consumer event schedule and execution - Directed content and asset creation, community management, scheduling, reporting, back-end website updates, press releases, blog posts, creative briefs

- Managed client portfolio with a focus on luxury lifestyle and hospitality brands- Drafted, edited, and pitched press releases to local and national press- Executed bespoke local events

- Showcased clients through their branded Twitter, Facebook, Pinterest, Instagram feeds- Communicated independently with current and prospective clients- Wrote creative copy- Promoted events through social and traditional media- Maintained company blog about local culinary events- Provided administrative support to company executives as needed