Emily Rehak Email and Phone Number

• Generating new relationships with National and Regional Accounts. Responsible for building these relationships while providing data driven, consultative selling to improving customer’s beer portfolio. • Sell, support, teach, and promote Boston Beer Company portfolio in 50 high-profile national and regional accounts.• Created customized beer menu recommendations in regional and national accounts. Recommendations are tailored to reflect account type and corporate goals.• Coordinated with District, Regional and Division Geo Managers in FL on key brand initiatives, new product launches, GSM and chain activity communication and goals.• Train, motivate and provide selling tools to local Boston Beer and Wholesaler teams for execution in National Accounts.• Manage $500,000 local marketing budget for national and regional call points and manage 350,000 cases for the Boston Beer Company.• Communicate with buyers on: new product launches, seasonal transitions, draft/bottle optimization, profitability, regional/national segment trends.

• Managed, taught, and supported a team of brewery reps in south Florida whose primary responsibility was to increase sales and distribution of the BBC portfolio in south Florida. Four of which have been promoted while under my management.• Manage a tier-one 27 million case distributor in a territory representing over 395,000 cases in sales for Sam Adams, Angry Orchard, and Twisted Tea. • Grew Sales Volume 23% in 2015, which was an incremental 80,000 cases, and $570,000 in Gross Profit.• Train and Educate sales teams to seek ‘win win’ scenarios, in line with BBC strategy, as to effectively build and maintain strong relationships with key local and national partners.• Establish working relationships with key chain buyers to plan quarterly programming and grow new and existing distribution that represents 60% of business conducted within BBC portfolio.• Setup On-Premise programming with key retailers gaining new POD’s and grow existing business +25% in 2014 and 2015.• Manage Mass-Merch PO’s and coordinate with wholesaler management to ensure fulfillment on commitments to Costco, Sam’s Club, and BJ’s.• Build and deliver impactful planning and review, sales meetings, and annual market plans to senior management—Identifying market trends and developing plans to grow business per wholesaler territory.• Successfully launched a new cider brand over a three-year period that now represents 25% of total business and encompasses 55% market share across the US. • Determine budget allocations necessary to cost effectively grow sales and stay within guidelines.• Manage Local Marketing, Inventory, Point of Sale, Glassware, Travel Budgets, and all Financial items.

• Measured and monitored display execution, draft and package distribution, and merchandising accomplishments in core accounts to ensure attainment of volume growth • Increased volume in sales territory, 15% off premise and 15% on premise in 2011, and 25% on premise and 5% off premise in 2010• Provided an understanding and interpretation of the market trends, competition, and company background to wholesaler and accounts• Provided superior service and support to entire account base. Provide solutions to their needs while promoting BBC products and quality• Worked with, and through, distributor sales personnel to maximize account opportunity• Took on leadership role in relation to planning and review meetings and team meetings• Conducted distributor sales meetings• Selected to train and mentor new hires as well as conduct ride-with interviews with potential candidates

• Increased availability, visibility and sales of Boston Beer products (Samuel Adams & Hardcore Cider) 12% within metro Atlanta.• Conducted meetings with core accounts to develop customized programming and marketing initiatives as well as consult on industry and territory trends within Buckhead, Midtown, Downtown, and Virginia Highlands• Conducted monthly sales meetings and worked closely with wholesaler representatives and managers to ensure proper implementation of brand development and sales initiatives • Ensured National Account promotions were communicated, advertised, and implemented in major hotels and casual dining chains within sales territory• Organized, promoted, and conducted small and large scale product education classes and promotions to increased knowledge and gain share of mind of retailers and consumers• Selected to participate in National Sales Drives in New York City, Tampa, Chicago, and Denver markets

Process and screen telephone calls from potential tenants for lease/purchase of real estate properties Responsible for monitoring and tracking all rental and mortgage accountsReview and process tenant applications and lease agreementsMeet with potential tenants, provide detailed property information and accompany potential tenants on site visits