Emily (Sabbah) Taggart Email & Phone Number

Yorktown Heights, Ny, Us

Scottsdale, Arizona, Us

• Supervised a team responsible for managing all industry event sponsorships, including both large-scale custom builds and pop-up events.• Led the conceptualization, design, and execution of the 90k sqft innovation experience (expo) at Blue Yonder's premier events, ICON (2,000+ attendees) and ICON EMEA (800+ attendees).• Developed and executed a comprehensive sponsorship prospectus and strategy for ICON, engaging 60+ sponsors and driving $3M+ in sponsorship revenue.• Managed vendor relationships with exhibit agencies, ensuring timely and efficient planning and execution of event logistics.• Implemented brand strategies to ensure consistent visibility and recognition across all industry events, strengthening Blue Yonder’s market presence.

New York City, New York, Us

• Led the creation and management of proprietary events and tradeshow sponsorships, resulting in increased brand awareness and driving large $10M+ closings in the top 300 accounts.• Collaborated with the field marketing team to develop a strategic full-year marketing plan for the manufacturing and communications sectors, contributing to targeted market growth.• Streamlined internal event organization procedures, reducing steps from 120 to 60 and simplifying the sponsorship contracting process, resulting in increased efficiency and improved negotiation and execution.• Pioneered and developed a repeatable and customizable pop-up booth design, delivering impactful brand experiences for trade shows and conferences that was rolled out across six major industries.

Armonk, New York, Ny, Us

• Oversaw the worldwide strategy for the business unit, while managing three full time agency resources and six part time resources to execute across multiple sponsorships. Applied direction and priorities for the team to ensure successful implementation.• Orchestrated IBM Services' presence at the fully digital Think 2021 conference, conducting 20 executive/client interviews, hosting 30 sessions, and creating engaging digital booth content for a 100k-person audience.• Pivoted during the pandemic to revamp troubled social media initiatives with acquisitions and legacy brands, directing audiences to modern handles to boost engagement performance within seven months. • Consolidated seven social media handles into one centralized IBM Services brand handle, resulting in enhanced organic engagement, generating over 500 leads and $10M in the pipeline.

Armonk, New York, Ny, Us

• Developed a repeatable content program and pop-up conference booth for small regional conferences, which supported over 40 third-party tradeshow sponsorships and provided warm call opportunities, cultivating over $40M in sales pipeline generation.• Strategized with the product team to build a full-year events list and go-to-market plan for a smoother execution cycle.• Drove team GDPR implementation and enablement, holding quarterly sessions to communicate the latest updates.

Armonk, New York, Ny, Us

• Led expo hall internal sponsorships, managing 300K square feet of floor space, contributing to a global conference pipeline impact of over $1.2B across 5 yearly conferences• Collaborated with brand teams, agency partners, and vendors to plan, design, and execute IBM zones for 5-20k-person conferences, creating immersive and experiential activities that showcased client stories and the IBM brand.• Managed 3-5 expo theaters, programming impactful 20-minute sessions to bring quick-hitting content to the show floor.

Armonk, New York, Ny, Us

• Coordinated with IBM executive teams to create C-level client summits and on-site 100-room executive meeting centers, facilitating over 500 meetings and closing over $100M in deals.• Managed a team of three staff members, vendors, and executive stakeholders to organize VIP events for the conference, including executive summits, keynotes, celebrity meet and greets, room suite allocations, amenities, and women's events.• Developed an 'Event-in-a-box' kit for the execution of over 130 worldwide roadshow events, compiling content, branding, finance, and speaker support.

Armonk, New York, Ny, Us

• Worked directly with the NY area sales team to plan and execute campaigns to ensure balance of activity across all 6 software brands based on priorities and revenue/pipeline gaps• Managed $50k budget for local sales event priorities and cash to close activities

Pomona, Ca, Us