Driving integrated GTM strategy and programs across content, engagement, enablement, and outbound channels. Part of a team building modern cloud infrastructure technologies from the ground up, designed for the startup DevOps engineer all the way up to the CIO/CTO of Fortune 100 enterprises. • Develop integrated outbound strategy framework and operational model to drive team execution • Educate, evangelize, and demonstrate how and why engaging the practitioner's point of view in GTM is critical path to the strategic adoption of cloud• Create new collaboration models for teams from different disciplines to work on collective initiatives, enabling new business units and easing integration of acquisitions • Pioneer and spearhead cross-functional cloud native and developer outbound effort • Foster internal support, collaboration, and momentum for new outbound initiatives designed to earn credibility in the market • Lead launch and release strategies and programs, including GA entry into markets • Scope and manage user and solution-centric content across engineering, product, solution architect teams • Drive communications strategies across PR/AR/Social channels, identifying influencers, scoping content and overseeing key initiatives, including first entry into Gartner MQ for Cloud IaaS • Run events program, including the IaaS presence at the corporate flagship conference Oracle OpenWorld San Francisco, charter presence at cloud-focused 3rd party events, and create single and series-based thought leadership and hands-on events for market awareness and prospect engagement • Develop and drive editorial calendar, recruiting influencers from engineering and executive thought leaders for media sponsorships, articles, blogs, and video • Develop marketing programs to reach and influence new audience segments, and convert installed-base • Drive messaging and positioning across LOB, portfolio and product

Oversee global marketing & dev relations efforts for high-performance cloud infrastructure provider. Build regional and business unit specific strategies including brand, messaging, and industry activities connected to awareness and lead generation. Lead product launches and develop open source strategies. Manage corporate brand architecture. Drive co-marketing efforts and execute programs with C-suite, partners, customers, channels, sales, and industry leaders. • Developed integrated marketing programs across corporate and open source agendas • Pioneered market positioning for early adoption of cloud infrastructure across developer, startup, and enterprise targets • Drove developer relations, with special focus on the open source Node.js project, where I worked with core contributors and community leaders to foster goodwill for Joyent’s corporate stewardship, and enterprises such as Walmart, Yahoo, ADP and more • Created brand architecture for corporate and open source technologies, produced web properties, and created marketing assets • Drove global events program including launches, meetups, trainings, partner engagements, and industry events• Specialized in developer events from concept to execution like Node.js on the Road, an event series focused on production use cases from Capital One, British Gas, PayPal, and more, evangelizing project initiatives, and collecting feedback from end users • Founding steering committee member for Node Summit, a Node.js business event which attracts 800+ with speakers from Google, Yahoo, LinkedIn, VMware and more • Produced digital events including NodeStack, which attracted over 1,700 registrants • Partnered with community leaders on Node.js Knockout, a global 48-hr virtual hackathon• Produced tutorial-based developer events like the 200-person Node.js Camp • Enabled international communities like Tokyo-based conference series Node Fest

Direct overall top-tier account services for creative agency with particular focus on Hewlett-Packard. Develop key client business initiatives and account performance metrics. Develop executive-level relationships. Manage contracts, pricing schedules, RFPs, RFQs, and SOWs for client and vendor accounts. Manage teams of 4-6 on contract procedures, account administration strategies and special project directives. Control forecasting of master inbound work calendar. Collaborated with outside agencies including 72andSunny, Goodby, Silverstein & Partners, R/GA, Moving Brands. Some additional key clients: Adobe, Cisco, Qualcomm, GPJ, Pixar, Boudin, and Blue Shield of California. • RFP/RFQ/SOW and contracts administrator: Manage client and vendor contracts. Successfully won RFP bid for additional contract term with HP. Responsible for data collection, commodity analyses, online reverse auctions, and overall contract interpretation. Successfully negotiated wholesale scalable pricing, favorable rush and re-evaluation terms. • Worked directly with corporate brand marketing heads on key campaign rollouts. Hewlett-Packard Let’s Do Amazing Campaign March 2010 - Launch of global corporate marketing campaign. Managed the production of over 600 mechanicals for worldwide release. • Led two major events that each won HP CIRCLE Awards based on consistency with HP Brand standards, innovation, relevance, collaboration, learning and effectiveness: Hewlett-Packard CES 2008 - HP CIRCLE Award for "Best HP Trade Show/Exhibition" Hewlett-Packard Print 2.0 2007 - HP CIRCLE Award for "Best HP Proprietary Event"