Set the strategic business agenda and deliver workstreams to solidify the Marketing vision, including go-to-market strategy, cross-functional partnerships, fiscal governance, strategic programs, operating cadence (QBR, QAR, All Hands, etc), processes and structure with a high performance, growth mindset. Lead Owned (Email, SMS, SEO), PMO and Operations. - Drive the customer channels approach with a comprehensive, data-driven lens, including the introduction of new SEO and SMS capabilities to support the broader Paid & Earned ecosystem. - Create efficiencies and improve effectiveness with the PMO and Operations teams on new Ways of Working to deliver accountability with a bias for action and improved transparency.- Delivered a restructure for competitive Target loyalty system growth, including a media RFP, budget reconciliation w/30+ pt improvement in investment efficiency and 50 pt. accuracy improvement.

Drove the best use of spend for the best distribution of the McCormick message to consumers to deliver the highest return on investment possible​. Responsible for end-to-end A&P management across 23 campaigns for B2B and B2C businesses at 99.6% accuracy via full funnel planning. Global contract negotiations to deliver CCI 2x target with seamless global agency transition. Lead Annual Planning for Global Marketing and five high-performance team members to deliver best-in-class results.

Identified 5 untapped, data-driven global marketing “value pools” w/regional deployment to drive global brand strategy & go-to-market approach. Led McCormick’s strategic vertical farming task force, including global scouting, RFP, financial modeling and approved business case to maximize commercial brand value & sustainability commitment. Translated global insights to eleven new, qualified early-stage ideas, outperforming top, in-market benchmarks & driving brand positioning. Introduced new external scouting models to drive "outside-in" thinking with speed and secured global category exclusivity for new, sustainable packaging formats. Delivered narratives, talking points and global investor presentations for executive leadership. Promoted from Senior Manager to Director.

Transformed MKC’s category approach to flavor via a strategy spanning divisions & channels to drive category leadership and reinforce brand positioning as the leader in flavor. Drove a data-driven shift to quantitatively discuss flavor w/customers by tapping into brand equity, bold claims and new campaigns. Established innovation financial sufficiency strategy w/model deployed across entire global portfolio to improve incrementality and prime prospect reach, closing $40M gap. Led 11 cross-functional project teams to deliver FY20 and FY21 portfolios on-time, on-budget, including a new breakthrough format.

Delivered 19 speed to market new SKUs in 6 months on-time, on-budget with over 95% acceptance by top accounts. Led team of 30 people w/ rapid consumer research and custom account options. Defined and executed a new, effective product & communication strategy to tap into consumer and category benefit territories, ending 2019 +7% vs. financial target for largest global MKC category. Set consumer insights-driven segment strategy for Blends and Grilling to address opportunities to re-establish category leadership.

Business leadership for Lawry's and all McCormick Non-Grilling Blends, including P&L, Business Review and Business Plan ownership. Responsible for S&OP process, including monthly business analysis, new item tracking, volume rec adjustments as well as O&R support to drive monthly, quarterly and annual forecasting accuracy. Commercialization lead for portfolio, including launch of 2 new Frank's Blends (original + buffalo), Lawry's Made with Sea Salt and Lawry's Tiffany Haddish Limited Edition Seasoned Salt. Developed creative and efficient marketing programs, heavily leveraging social, crisp media plans/partnerships and website updates for a new, fresh approach to blends. Developed a Summer 2018 shopper marketing program to support the launch of new All Purpose and Garlic Blends, driving trial and awareness among a younger consumer base nationally.

Led white space discovery effort for CEO & BOD to define Bed in a Box consumer territories, translating insights to business strategy across product designs, brand vision & positioning with P&L ownership. Built long-term strategic vision for TSI portfolio, including brand profiles, positioning and architecture, including campaign optimizations on the “Sleep is Power” marketing campaign. Developed and executed global learning plan, including qualitative and quantitative research, with over 60 focus groups in 3 months across 7 workstreams to enable consumer-driven strategy. Created front-end innovation process yielding 2 domain-driven concepts for pipeline.

Developed residential marketing & account sales division with 21 people, driving the launch of 4 new product lines for CES w/full event strategy & execution and delivered double digit residential bookings growth with global, scalable strategy. Defined and executed refined brand positioning, delivering a new evergreen campaign with lift to attributable sales. Developed account-based event plan, targeting architects, interior designers and luxury auto dealers with custom, regional events as well as existing market add-ons (i.e. High Point, Modernism Week). Led a 3-month media agency separation for annual net gain of $3.6M to optimize campaign profitability & bolster internal capability, resulting in a 40+ pt. improvement in pos. social consumer sentiment. Developed PR agency relationships to reapply NA model to SEA, APZ & EMEA.

Managed design, concept qualification, launch strategy and consumer learning plans for two top global Innovation priorities in 2015 and 2016, respectively. Partnered on acquisition model for Gourmet Garden. Responsible for new Herb & Spice and Grill Mates products, quality improvements and line extension development w/ accelerated go-to-market timelines, marketing campaigns & pricing strategy

Support the growth of the AOL Lifestyle brands (MAKERS, StyleList, Kitchen Daily, Style Me Pretty and Style Me Pretty Living) by developing, managing and executing Consumer Marketing campaigns and activations for paid, owned and earned channels. Drove brand consistency across channels, providing recommendations on brand identity, positioning and voice as a resource to the brands and executed offline marketing initiatives from events to sponsorships. Managed evergreen campaigns, including digital, social, O&O and OOH placements.Led go-to market strategy for MAKERS, a flagship brand for AOL. Delivered 27% increase in traffic and 36% increase in awareness via an omni-channel approach. Delivered 56M video views and 2.6M live documentary broadcast viewers. Delivered marketing arm of expansion plan for 100 new MAKERS women, 6 documentary broadcasts and global expansion with increase in advertiser commitments over target.

Planned, developed and managed digital campaigns to drive UVs and achieve internal property goals. Responsible for 53 separate campaigns, representing 42% of digital campaign volume as well as barters and paid social.Planned, launched and managed comprehensive campaign coverage of MAKERS, a dynamic digital initiative with PBS highlighting ground-breaking and trailblazing women across 12 different engines, including digital, social, radio and video components. Support MAKERS on-going comScore growth and Unilever delivery targets through digital and consumer marketing for the twelve months preceding the documentary delivering over 12M Clicks to MAKERS.com. Provided in-depth campaign analysis and reporting daily for campaign optimization, including budget and bid management, ROI analysis, comScore and Omniture reportsSupported 2012 Election coverage with live debate coverage and election night campaign management across display, SEM and social channels as well as the re-launch of Kitchen Daily, StyleList and Homesessive sites in 2H 2012 with media, O&O and social support, consumer giveaways and promotions

Responsible for the web team, corporate communications and corporate relations (7 direct reports)Managed a $3.6 million dollar unified cart (e-Commerce) project across three of the four divisions, including re-branding of externally facing sites, implementation of a new CMS, video and analytics program as well as integration with twelve existing systems, data migration of over 1.5 million customer records and execution of over 3,500 test cases. Led relationship with agencies to manage interactive/web projects across all divisions.Engaged in enterprise level communication strategy, including crisis communications, product launches and field communications. Managed corporate philanthropic initiatives, particularly the American Heart Association, American Diabetes Association, and Big Brothers/Big Sisters

e-Marketing Communications strategy and execution for DuPont Chemical Solutions Enterprise (DCSE) - over 36 global businesses, within the Safety & Protection Platform. Built and maintained DCSE websites.Planned, executed, and audited online tracking for DCSE marketing campaigns, including search engine marketing, interactive media, webinars and promotions to optimize accordingly. Led Search Engine Optimization pilot for five businesses and applied learnings across the platform.Deployed email communications via ExactTarget to multi-segmented list to solicit leads, opt-ins and sales. Engaged in systematic lead scoring and modeling exercise aimed at standardizing the leads valuation.Managed and developed the Marketing Communications Co-Op Program.

Developed and implemented website tagging, and website traffic-monitoring campaigns that allow for e-marketing data to be measured and analyzedDrove the leads management project, following the process of customer leads throughout the sales cycle and identifying opportunities for improvement. Worked with Safety & Protection business segment leaders to develop routine practices for populating inquiry, lead and sales data into quarterly eBusiness dashboardsImplemented email and search campaigns in support of business priorities, including reports for all key websites and campaigns

Supported the VP of marketing in launching a company book, writing and developing the company website, speechwriting, company newsletter development and preparations for the Medifast National Convention