Emily received her PhD in Marketing from Oklahoma State University and is now an Assistant Professor in Marketing at West Virginia University. Her current research is centered on how marketing relationships are formed and managed to improve customer outcomes. She has examined relationships across multiple contexts, traditional services, sales, health care relationships, and at both the individual and organizational level. She teaches personal selling at WVU.Previously, Emily served as Director of Healthcare Solutions at Research Now, where she was integral in generating growth for the healthcare team by consulting internal and external clients on healthcare market research. Prior to joining the e-Rewards family in September 2005, Emily was an independent market research consultant, working with small businesses to develop marketing, distribution, and pricing plans for new products.Specialties: Relationship marketingSales Research methodsExperimental design