•Proactive leader for all digital and email initiatives for special promotions, catalog launches, and strategic business initiatives for a Global fragrance & home décor direct selling company•Point of contact for all web initiatives including onsite remarketing banners, SEM campaigns, Remarketing Ads, paid social ads, paid video ads, SEO, and email campaigns (promotional, trigger, transactional & remarketing) •Identified email acquisition opportunity and launched an onsite campaign resulting in a 34% lift in subscriptions•Administer best practices for email creation & deployment, A/B testing, segmentation, subscribe/unsubscribe processes, deliverability, and CAN-SPAM compliance for 1.5MM subscribers and 500K loyalty members•Developed customer journey mapping to establish key areas of opportunity for improved UX and customer satisfaction, implemented remarketing emails which resulted in over $400K in recovered sales in the first month•Liaison to provide review and analysis of each digital campaign tracking ROAS and KOIs to key stakeholders, currently tracking at a 31% increase in digital revenue YOY•Contributing member of Global team in multi-site and global systems upgrade. Define clear business requirements to establish the best user experience and ensure ADA compliance is met on our websites•Seen as digital, website and email expert amongst high-level Global executives, staying on top of current trends and presenting opportunities to the business for improvement in NA and Globally

•Reported to the Director of Marketing & Public Affairs to support new media marketing needs and development of digital and social tactics for the healthcare system, individual partners, major service lines, and special events•Managed Listrak including monthly analysis, content, several internal PHCS lists and external consumer email lists (with over 80K subscribers), consumer email segmentation, templates•Composed, designed, blasted and monitored monthly email which is deployed system wide to 4K+ employees•Managed specialty web projects, jQuery banners, website development, used backend custom CMS to update content: page development, copy, images, unique URLs, physician profile linking•Directed comprehensive digital campaign for special events including pre- and post-event initiatives including website updates, Google AdWord campaign, and social media aspects •Directed the Google AdWords campaign overhaul using $10K budget per month for 8 key PHCS campaigns with the objective of having prominent search results, placement, and competitive market positioning•Lead monthly Facebook contests from concept to completion: selection of topic and imagery, approvals, Facebook setup, segmentation and boosted the post, choosing winners and data analysis•Coordinated and managed photo shoots for Princeton Health magazine mailed to consumers•Managed all user access and permissions for marketing system sites including our custom CMS, Sales Force, Brand Central, BaseCamp, and social media sites•Managed collection and organization of marketing materials and data analysis for the bi-monthly Board of Trustees meetings displaying a full range of campaigns completed in a set time duration •Managed monthly analytical report monitoring and measured all print, digital, email, Google AdWords, and social media campaigns along with ROI for special events, reported findings to Director and VP of Marketing •Recognized in 2014 and 2015 with the Performance Plus Award

Portfolio Accounts: Pro Surfer: Garrett McNamara, Household and Cleaning Services, Professional Tap DancerFounded boutique consulting firm targeting small businesses and individuals nationwide to develop strategies and tactics to meet business goals, increase awareness and ROIAnalyze individual business and provide advertising and marketing opportunities, tailoring to each clientIdentify coaching opportunities to better business practicesManage all aspects of pro-surfer career including social media and public relations management: o Increased brand awareness by developing Wikipedia page resulting in over 75K views since launch in May 2012 o Write and release press announcements to media and fans through Constant Contact o Establish and manage sponsorships and partnership opportunities with key brands o Lead navigation of second phase of career as a motivational speakerManage start-up cleaning services communications by providing strategic POV, implications and recommendations on all possible advertising and social media tactics o Use print expertise to analyze, critique and provide recommendations for DM materials Created brand for professional tap dancer by developing website and handle all PR communications

Portfolio Account: Verizon FiOSSupported all facets of FiOS Acquisition DM tactics; Verizon's largest LOB by volume of creative and mailing universe with a total billing of $200MMManaged CRM programs which included eCRM, banner ads, interstitial campaigns, trigger communications, broadcast and DM tactics to up-sell and cross-sell current FiOS customers Key team member who helped onboard a new eCRM business winLead an Interstitial campaign which achieved all response and conversion objectivesOversaw four lines of Acquisition business while supervising 1 AAE and training 4 AEs, 1AS; team was responsible for project briefings, creative development, execution and post campaign analysis Day-to-day management of seven CRM clients and five Acquisition clients simultaneously to ensure all client deliverables across multiple channels were metManaged all testing (targeting, messaging, creative) and partnered with Analytics and Strategy to ensure testing validity and project optimizationKey player in monthly results reporting by compiling campaign results, providing analysis, testing recommendations, as well as presenting findings to the clientPartnered with Strategy to provide ongoing strategic POVs to the clientManaged the testing structure and creative development of a multi-touch communications stream; optimized the stream and launched nationally based on findings and test results

Portfolio Account: Onglyza (Bristol-Myers Squibb and AstraZeneca joint venture)Account support for lead agency of a DTC launch brand for a type 2 diabetes drug with a total billing of $2.9MMDeveloped POVs on competitor advertisements that provided insight into competitor strategic direction and implications for clients strategic direction for branded and unbranded brochures and TV spotParticipated in quantitative and qualitative research to test all facets of strategic direction of campaignManaged and develop monthly competitive analysis and assist with yearly competitive analysisAssisted in new business pitch by providing competitive analysis, helping to develop pitch strategy and presenting research findings for Galderma's rosacea and acne products

Portfolio Accounts: iZon Lenses, Availity Healthcare, Ponte Vedra Inn & Club SpaAssisted in management of consumer, professional, and password protected website development and maintenance, flash and static web banners, blast emails, and information architecture to enable best user experience possibleManaged highest billing clientele while launching the national iZon Lens "High -Definition Vision" and "WOW" campaigns to develop online, print, direct mail and tradeshow materials

Portfolio Accounts: Housing Partnership Northeast Florida, First Coast Hispanic Chamber of Commerce Wrote press releases, created taglines, planned events, developed branding, tradeshow experience