Emily Bailey Email & Phone Number

Marshfield, MA, US

Hayward, CA, US

Norwell, MA, US

• Proactive leader for all digital and email initiatives for special promotions, catalog launches, and strategic business initiatives for a Global fragrance & home décor direct selling company
• Point of contact for all web initiatives including onsite remarketing banners, SEM campaigns, Remarketing Ads, paid social ads, paid video ads, SEO, and email campaigns (promotional, trigger, transactional & remarketing)
• Identified email acquisition opportunity and launched an onsite campaign resulting in a 34% lift in subscriptions
• Administer best practices for email creation & deployment, A/B testing, segmentation, subscribe/unsubscribe processes, deliverability, and CAN-SPAM compliance for 1.5MM subscribers and 500K loyalty members
• Developed customer journey mapping to establish key areas of opportunity for improved UX and customer satisfaction, implemented remarketing emails which resulted in over $400K in recovered sales in the first month
• Liaison to provide review and analysis of each digital campaign tracking ROAS and KOIs to key stakeholders, currently tracking at a 31% increase in digital revenue YOY

Princeton, NJ, US

• Reported to the Director of Marketing & Public Affairs to support new media marketing needs and development of digital and social tactics for the healthcare system, individual partners, major service lines, and special.
• Managed Listrak including monthly analysis, content, several internal PHCS lists and external consumer email lists (with over 80K subscribers), consumer email segmentation, templates
• Composed, designed, blasted and monitored monthly email which is deployed system wide to 4K+ employees
• Managed specialty web projects, jQuery banners, website development, used backend custom CMS to update content: page development, copy, images, unique URLs, physician profile linking
• Directed comprehensive digital campaign for special events including pre- and post-event initiatives including website updates, Google AdWord campaign, and social media aspects
• Directed the Google AdWords campaign overhaul using $10K budget per month for 8 key PHCS campaigns with the objective of having prominent search results, placement, and competitive market positioning

Portfolio Accounts: Pro Surfer: Garrett McNamara, Household and Cleaning Services, Professional Tap DancerFounded boutique consulting firm targeting small businesses and individuals nationwide to develop strategies and tactics to meet business goals, increase awareness and ROIAnalyze individual business and provide advertising and marketing opportunities.

New York, NY, US

Portfolio Account: Verizon FiOSSupported all facets of FiOS Acquisition DM tactics; Verizon's largest LOB by volume of creative and mailing universe with a total billing of $200MMManaged CRM programs which included eCRM, banner ads, interstitial campaigns, trigger communications, broadcast and DM tactics to up-sell and cross-sell current FiOS customers Key.

New York, NY, US

Portfolio Account: Onglyza (Bristol-Myers Squibb and AstraZeneca joint venture)Account support for lead agency of a DTC launch brand for a type 2 diabetes drug with a total billing of $2.9MMDeveloped POVs on competitor advertisements that provided insight into competitor strategic direction and implications for clients strategic direction for branded and.

Jacksonville, FL, US

Portfolio Accounts: iZon Lenses, Availity Healthcare, Ponte Vedra Inn & Club SpaAssisted in management of consumer, professional, and password protected website development and maintenance, flash and static web banners, blast emails, and information architecture to enable best user experience possibleManaged highest billing clientele while launching the.

Jacksonville, FL, US

Portfolio Accounts: Housing Partnership Northeast Florida, First Coast Hispanic Chamber of Commerce Wrote press releases, created taglines, planned events, developed branding, tradeshow experience

Ba, Communications - Advertising

Education record