Emily Ayala (Van Camp) Email & Phone Number

Schaumburg, Illinois

Chicago, Il

Provided non-profit and academic clients with solutions to their communications needs, including through crafting messaging, fact sheets and e-newsletters, as well as designing reports used with external stakeholders.

Greater Chicago Area

After Shire’s acquisition of Baxalta, I integrated Baxalta corporate social responsibility programs, and designed and managed the review and issuance of press releases regarding global company highlights.- Designed and managed editorial calendar that streamlined the process for review and issuance of press releases across the globe to ensure regulatory compliance and highlight major company milestones among external stakeholders.- Revised external engagement policy to protect company’s reputation and implemented new policy by educating employees through phone tutorials and intranet resources.- Created external engagement plan for Shire in Northern Illinois that incorporated community partnerships, corporate giving and volunteerism to develop Shire’s regional presence and reputation as a leading biotech company, desirable employer and corporate citizen in the area. - Integrated Baxalta’s product donations program into Shire, engaging employees in the initiative and guiding non-profit partners through the transition, to maintain external relationships and ensure continued patient access to medicines.

Bannockburn, Il

Following Baxalta’s creation from Baxter as a separate and independent company, I led Baxalta’s content strategy and managed corporate social responsibility programs and policies for the new company. - Enhanced visibility of company mission and drove employee engagement by creating and leading a global communications committee that identified and wrote compelling human-interest stories about patient care, outstanding employees, commitment to diversity and company achievements on Baxalta’s intranet and external website. - Advanced the company’s brand and reputation by identifying opportunities for corporate involvement in awards, speaking opportunities and conferences, as well as by coaching leaders for company-sponsored events like TEDMED. - Coordinated shoots with photographers and videographer that highlighted employees and company initiatives, developing some of the first multimedia assets for use across the company. - Managed Baxalta’s first corporate product donations. Created partnerships with humanitarian organizations, including Americares, Direct Relief and World Federation of Hemophilia. Designed and administered a global corporate infrastructure that coordinated donations of over three million international units of therapies to these non-profits, which in turn were distributed worldwide to patients with limited access.- Launched the company’s Matching Gifts Program. Crafted and executed communications plan to drive employee participation in local charitable giving and volunteerism, promoting Baxalta as a socially responsible company.

Deerfield, Il

Promoted corporate social responsibility through communications pieces, campaigns and external reports. Led Baxter’s feature story and social media editorial calendar, wrote and posted content across diverse channels and measured its impact. - Coordinated Baxter.com feature story and social media editorial calendar and led effort across functions to identify and write stories that highlighted Baxter’s role as a leader in the healthcare industry, an inclusive employer and a community partner. - Improved readership and engagement with content through gathering and assessing web metrics for Baxter.com and social media channels. Relayed analytics to communications leaders and used information to modify content strategy. - Educated employees about responsible online behavior and Baxter social media policy by creating and launching internal social media best practices campaign with animated video, intranet page and guidebook. - Drove awareness of Baxter’s reputation as a leader in corporate social responsibility through developing content and tracking progress across various citizenship priorities for Baxter’s Corporate Responsibility Reports, and writing CSR-related press releases, case studies and feature stories.

Chicago, Il

- Managed Trafalgar Square Publishing (TSP) division publicity department; represented TSP at conferences and meetings with media to drive awareness of the division and the books and publishers distributed. - Ran public relations campaigns for 200+ books each year across a wide range of genres; pitched key corporate news to the media to further IPG and TSP’s reputation in the industry. - Garnered impactful coverage for clients’ books in local and national media outlets such as Harper’s Bazaar and The New York Times and worked with sales colleagues to ensure they could maximize the opportunities.

Chicago, Il

Drove publicity efforts for many client titles across a myriad of genres, including higher profile books; managed author and client relationships and assumed more responsibility within the department.

Chicago, Il

After completing an internship at IPG, was hired in a full-time position to assist in implementing publicity campaigns for client publishers’ titles and authors.

Chicago, Il