Digital Marketing Strategist
Current• Launches, optimizes and troubleshoots campaigns across various channels for 50 accounts every month.• Regularly builds and maintains campaigns across Google Networks (Search, Display, Shopping) and Facebook.• Initiated a monthly team call with other strategists to discuss overviews on new strategies, platform updates, collaborative feedback on account performance, and troubleshooting errors on accounts.• Effectively and efficiently launches large-scale regional campaigns on the Google Display and Discovery network every month.• Provides solutions when experiencing changes in performance across campaigns on Google and Facebook.• Communicates regularly with Account Managers and those in client-facing roles on changes to campaigns and performance.• Provides assistance to other team members on launches and troubleshooting when needed and provide thoughts and feedback on current team processes that can be improved.• Analyzes data from campaigns to provide feedback on performance in a digestible way for clients.