*Ballast Research joined Penta Group in December 2022

- Manage online advocacy, donor acquisition, and fundraising campaigns for progressive nonprofit organizations in United States, Canada, United Kingdom, Australia, and European Union.- Create petition-based online advocacy campaigns designed to mobilize like-minded supporters and effect change at the local, state, national and international level, including development of theory of change and promotional strategy to engage supporters. - Develop reporting infrastructure and analysis for campaign performance to optimize content for member engagement and fundraising potential.- Coordinate messaging, reporting, and projects across departments to maximize growth, retention and campaign fulfillment.- Manage team of campaigners to develop and shepherd projects around client communications, data compliance, and institutional voice and writing tone.

- Support more than 70 District and National Councils in North America, Europe and Asia, facilitating information sharing, establishing peer-to-peer networks, planning events, and liaising between local councils and Global Headquarters.- Create communications and outreach materials for staff and member leadership to share creative programming and policy best practices.- Manage Urban Innovation Grant and other ULI Foundation grant programs targeted at District/National Councils.

- Researched urban trends, including historic suburban and urban development trends related to corporate office site selection, housing development and economic development and employmentWith the Governors' Institute on Community Design program:- Analyzed state housing, land-use, real estate and economic development policies to identify trends, quantify impacts and develop recommendations to tailor relevant programs to statewide goals- Developed materials for state workshop on transportation and economic development nexus

- Researched and co-lead team of graduate interns in development of 50 state facts sheets on climate impacts, mitigation and resilience over three weeks leading up to release of the President's Climate Action Plan that drove on-message local press coverage.- Helped engage stakeholders and coordinate rollout of President Obama’s Climate Action Plan.- Wrote and researched memos and briefs on climate policy and other federal environmental issues and effective messaging strategy.- Assisted in execution of Champions of Change event on Climate and Public Health.

Online Campaigner - January 2010 - August 2012- Designed and managed online donor acquisition and advocacy campaigns for more than 100 non-profit organizations in the United States, Canada, the UK, Australia and the Czech Republic working on a range of issues, including women's rights, human rights, international development and the environment.- Top performer in campaign fulfillment and entrusted with large-scale, hard-to-fufill and legacy clients that totaled more than $2 million in annual revenue.- Oversaw internal list-growth task force to design and test projects and strategies to increase member base. Tactics and programs used were codified into everyday operations and increased member base recruitment rate year over year.- Created petitions, pledges, site ads, blog posts, email marketing materials and other promotions for campaigns and assisted with client's member retention, fundraising and communication strategy.- Collected and analyzed performance and campaign data to maximize effectiveness of promotional efforts and meet client goals quickly, efficiently and cost-effectively. Campaigns Consultant - August 2012 - May 2013- Authored campaign promotion materials for internal list-growth advocacy campaigns.- Developed effective audience engagement content to retain existing members and recruit new online activists through viral petitions.

- Wrote general assignment pieces for NationalJournal.com.- Primary focus was reporting on renewable energy, transportation and agriculture policy.- Attended and reported on policy panels and congressional hearings.

- Edited on features, news stories and reviews for the print magazine. Communicated with writers to implement changes and improve copy.- Helped restructure intern program. Provided training for incoming interns.- Scheduled and managed intern responsibilities.- Assisted in direct mail donor solicitations.

- Assisted in direct mailings, database management of membership and donations.- Helped design member survey.- Wrote assignments for organization's newsletter.- Updated organization's site with latest program content and summaries.

- Created Trail Mix, daily round-up of presidential primary news coverage.- Conducted daily general assignment reporting for website.- Wrote general assignment and enterprise stories for print magazine on news and newspaper related issues.- Copy-edited features and news stories for print and online publication.

- Managed five canvassers to reach weekly fundraising goals.- Door-to-door canvassing for environmental issues including global warming, funding of public transportation and toxic waste dumping.