Director Of Marketing And Operations
Current- Established and maintained strong client relationships, ensuring high levels of execution and client satisfaction.- Single-handedly led a year-long company rebrand, including a new website, which increased newsletter email list membership by 35% and web traffic by 121% in four months. - Collaborated with cross-functional teams to enhance service delivery, expand offerings, and improve margins by 16% in a year’s time.- Building and executing email marketing campaigns that increased customer engagement by 172% and overall package sales by 36% in seven months.- Spearheaded the development of operational and technology processes and the successful launch of a new CRM system that increased our project completion rate by 23%.- Researching and analyzing competitors and market opportunities, including global creative programs that generated 43% more publishing package sales in six months.- Planning and executing speaking events at schools, book clubs, writing classes, and other groups, which increased sales by 7% in two months from program implementation.- Developed brand standards and guidelines to ensure continuity across platforms, including SEO and SEM strategy.- Effectively managed P&L and financials for the team, identifying gaps in revenue tracking and resource allocation.- Implementing more effective processes for marketing, sales, and customer service procedures, leading to completing projects 11% faster.- Implemented data-driven paid search campaigns increasing traffic by 154% and sales by 32%.- Building and executing email marketing campaigns that increased customer engagement by 172% and overall package sales by 36% in seven months.- Researching and analyzing competitors and market opportunities, including global creative programs that generated 43% more publishing package sales in six months.- Developed and automated communication systems with more than 1,000 authors, which improved author engagement and satisfaction.