• Support the Coca-Cola North America Customer and Trade Communications team by pitching foodservice and retail trade publications with company news; developing industry award nominations for Coca-Cola; drafting messaging for company representatives to employ during trade shows; and designing monthly performance recaps for the client team• Managed all event logistics of annual juice category workshop in Orlando for 40+ global Coca-Cola employees in March 2019; tasks ranged from developing run-of-show and managing budget to overseeing all creative content development• Produce and edit blog and social media content for the Coca-Cola Retailing Research Councils, driving increases in YOY website traffic and social engagement • Engage in media and blogger relations for World of Coca-Cola to promote special events and ticket offers• Supported the Atlanta Super Bowl Host Committee in preparing for Super Bowl LIII, assisting with overall project management and handling all media communication, including drafting press releases and fielding inquiries from nearly 6K media• Support the Jackson Spalding Sports Marketing team, assisting with event and media logistics surrounding the annual Atlanta Sports Awards, the 2018 College Football Playoff National Championship and the 2018 ESPN College Football Awards• Serve in leadership positions within the agency, including the Internal Communications Committee and the Wellness Team

• Served as the account executive for the Alabama Medicaid account• Led brand identity campaign for Regional Care Organizations (RCOs) for the state of Alabama, overseeing the creation of a name and logo for RCOs, which aimed to provide cost-efficient healthcare services and improve health outcomes for recipients• Developed strategies to communicate statewide Medicaid system changes to nearly 650K affected recipients

• Served as the assistant digital director for Capstone Agency, a nationally affiliated student-run communications firm on campus of The University of Alabama• Led 15 members in the agency’s digital media department, advising them on social media strategies and assigning them to account teams based on strengths and interests• Managed the agency’s social media accounts

• Redesigned and maintained the chapter website to enhance overall visual appearance and simplify navigation • Selected a committee of skilled photographers and planned photoshoots to obtain high-quality website photos• Created a webpage to promote PRSSA's Southeast Regional Conference that our chapter hosted January 2016

• Designed flyers to promote monthly meetings

• Assisted with the planning and execution of events and secured positive media coverage for high-profile restaurant and hospitality clients, including Reynolds Plantation, Polaris and The Ritz-Carlton hotels of Atlanta and Buckhead

EcoCAR 3 is an advanced vehicle technology competition among the top 16 mechanical engineering universities in the nation to redesign the Chevrolet Camaro into an eco-friendly vehicle. I worked on this account as the digital strategist, in charge of generating awareness of UA EcoCAR 3 through digital media.• Partnered with General Motors to promote the construction of a hybrid electric Chevrolet Camaro• Increased Facebook audience by 500, Twitter followers by nearly 300 and Instagram followers by 475• Planned, promoted and hosted a happy hour event that increased local awareness and raised $1,100 for the campaign