Emily Virtuoso work email
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Growth Marketing leader with 17 years of experience, spearheading revenue-generating digital and social innovation concepts in the Financial Technology, Real Estate and B2C verticals. Hands-on, growth marketer with deep knowledge in content strategy, site analytics, social ads, SEO, SEM, and email marketing. With experience in Growth and Performance Marketing, Emily has been responsible for building and executing multi-channel campaigns utilizing various engagement strategies and messaging platforms with a focus on sustainable growth and acquisition targets in all funnel stages. A self-motivated marketer, Emily has not only build acquisition strategies but owned and executed the single handedly. To-date Emily has also instructed over 2,000 hours of online and in-person digital marketing training and education and built curriculum now used by major Universities. Emily has worked with start-ups and brands in B2B, B2C and Financial Technology verticals. In her career she has been focused on audience-centric growth marketing strategies and execution.Google Certification Course – General Assembly, New York, NY,(3/2017)Digital Marketing 101 Course (48 accreditation hours) – General Assembly, New York, NY (2/2017)Product Management 101 Course (48 accreditation hours) - General Assembly, New York, NY (7/2017)Licensed Private Career School Teacher - NYS Education Department Certified Google Ads Certified Google AnalyticsCertified Google Display AdvertisingCertified HubSpot Academy Inbound MarketingCertified Facebook Blueprint Advertising ProfessionalTechnical Skills: Microsoft Office, Google Docs, Google Slides, Asana, Segment, Google Tag Manager, Google Sheets, Photoshop, PowerPoint, Keynote, Google Analytics/Adwords, SEO / SEM, UX/ UI, WordPress, JIRA, Facebook Ads, DFP, Comscore, MailChimp, Active Campaign, Fresh Works, Animoto, Supermetrics
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Director Of Growth MarketingAposhealth Feb 2023 - PresentNew York, New York, Us -
Senior Digital Marketing ManagerNovo Jan 2022 - Sep 2022Miami, Fl, Us►Impact: Owned and executed 8 figure budget across search, social and influencer platforms☑ Owned and managed 85% of Novo’s acquisition and budget across search , social and influencer platforms☑ Built and launched Novo’s first influencer program Responsible for bringing down Cost/ Opened Account by 50% over 6 months and improving acquisition numbers by 35%☑ Managed full digital acquisition budget and execution on all stages of the funnel with a strong KPI focus on CPA, LTV and churn rate ☑ Developed and executed in depth audience segment testing including specific ad-copy landing pages and bid strategies for Novo’s most valuable customers☑ Developed and executed in depth audience segment testing including specific ad-copy landing pages and bid strategies for Novo’s most valuable customers -
Digital Marketing ManagerThe Corcoran Group Oct 2018 - Feb 2022Manhattan, New York, New York, UsDigital Marketing Manager and Educator at The Corcoran GroupSpecialist in Personal Branding and Digital Marketing Strategies for Real Estate Professionals. Developed full Digital Marketing Educational Curriculum focusing on how Real Estate Professionals can grow their business and generate leads.►Impact: Instruction and mentoring to Real Estate Agents on how to grow their network using social media and digital marketing strategies. Creative strategies in positioning listings and generating leads using personal branding. ☑ Owned corporate Email Drip Strategy. Increased CTR to site by 100%.☑ Launched new Artificial Intelligence Ad Program for Agents achieving over 15% average CTR and a 300% increase in traffic to listing pages. ☑ Worked with top producers to develop pitch materials integral in closing new business.☑ Trained Marketing Team in hands-on digital marketing techniques for advertising with agents. -
Lead Instructor - Digital MarketingGeneral Assembly Apr 2017 - Jan 2022New York, Ny, UsInstructor for General Assembly’s 10-week and 1 week Digital Marketing course, Google Analytics Bootcamp and Social Media Mapping Workshop.Topics Covered: Digital Strategy, Google Analytics, SEO, SEM, Social Media Marketing, Facebook Advertising, Influencer Marketing, Content Marketing, Mobile Marketing and Campaign Forecasting.►Impact: Instruction and mentoring to adult students and brands in the Digital Marketing Field, arming them with the skills and tools to build and plan digital strategies to market products and audience growth.☑ Led curriculum on Paid Social Media, Google Ads, Google Analytics and Content Marketing strategy. Focuses include, interpreting metrics to optimize paid social strategies across platforms and selecting appropriate social media platforms for brand specific campaigns.☑ Equipped students with an advanced understanding in Social Advertising, Facebook, Instagram, Google Ads, Google Analytics and Email Marketing Strategy.☑ Teaching strategies and techniques to find meaning in user behavior and develop and plan marketing campaigns driven by data, paid search strategies and measured by key performance indicators.☑ Responsible for curriculum development, final course grades, homework and project feedback. -
Founder & Digital Marketing ConsultantVirtuoso Digital Jun 2017 - Dec 2021Leveraged a customer-centric mindset to identify and implement innovative engagement strategies to hit client KPI’s. Ultimately, the goal being to effectively grow companies in a meaningful way using analysis and digital marketing innovation in search, social, display and remarketing.Superior analytical and organizational skills and the ability to work on multiple projects at the same time. Service-oriented, positive attitude for clients, coupled with an appreciation of business realities.►Impact: Responsible for building and executing multi-channel campaigns utilizing various engagement strategies and messaging platforms. Managed the production and distribution of campaign performance reports, A/B testing reports and provide analysis and insights. ☑ Develop campaign standards and processes☑ Worked with teams to gather requirements for building campaigns☑ Identify and optimize segment profiles and populations☑ Build, deploy and monitor engagement campaigns☑ Build test frameworks to continually improve campaign metrics☑ Developed KPI dashboards☑ Staying current with the latest B2B and B2C Marketing Practices
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Svp, Director Of Client ServicesDigital Remedy Sep 2016 - Apr 2017New York, UsPromoted to newly created position to further strengthen and preserve relationships with premium Publishers and Influencers. Challenged to develop comprehensive cross-functional process around client management to create a process for sales, client on-boarding, and post-close technical and professional services. Developed and presented full service Digital Strategies to Clients including: content development and distribution, Influencer partnerships and strategies and Social Media Marketing strategies and implementation. ►Impact: Built department, team, and processes that now serve as main revenue driver for entire company.☑ Developed comprehensive step-by-step process for selling, closing, testing, upselling, and managing new premium clients.☑ Provided premium clients with single professional, immediate and trusted point of contact to serve as a convergence and seamless experience between all aspects of their services.☑ Delivered fast, responsive web designs for clients and pitched site concepts/strategies to prospects, working in tandem with Web Development and UX/UI team.☑ Launched 4 internally managed web properties for premium clients, managing their influencer marketing, web development/maintenance, and social media strategy. ☑ Scaled up services and revenue by generating client referrals and larger opportunities as a result of superior service, constant communication, and heightened responsiveness. -
Svp, Editor In Chief – Consumed MediaDigital Remedy Sep 2014 - Sep 2016New York, UsBuilt Team and processes in newly created content division. Developed comprehensive multi-platform Video, Editorial and Influencer Strategy leveraging data and audience insights to amplify reach and engagement metrics on platforms like Search, YouTube, Instagram, and Facebook. Led Social, Video and Editorial teams by developing content distribution calendars, A/B testing standards and Influencer opportunities. ►Impact: Earned stellar reputation as a team builder and motivator, creating processes, researching platforms, and identifying key players to take division to the next level. ☑ Elevated product margins, production, and content delivery, while eliminating non-essential and expensive overhead of technologies and platforms. ☑ Launched 3+ internally managed properties with over 10 million uniques a month by building audiences and traffic around the best performing verticals.☑ Built and led a highly effective video strategy and team, which developed one of the most successful social media food sites on Facebook with over 2.7 million fans and 17 million video views.☑ Formulated cross strategies between 6 major social media influencers and company’s owned/operated content, thus developing and growing reach and audience of both.
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V.P. Of Creative DevelopmentDigital Remedy Sep 2004 - Sep 2014New York, UsEnlisted with early-stage digital marketing startup with 10 initial employees, Built and led 4-member Creative Service team from the ground up and expanded service offerings as company grew to 100 employees. Pioneered and optimized ad campaign strategies for web platforms to achieve high conversion rates.►Impact: Led direct-response business to become company’s #1 profit and monetization driver.☑ Achieved CTR, CPM, and ROI goals by remaining innovative and nimble in an ever-changing display ad landscape. ☑ Built advanced, high-performing display ad campaigns for brand clients, which included launching leading-edge product offerings around IAB’s Rising star’s ad units.☑ Acquired higher tiered advertising clients and reshaped conventional underperforming reputation of display ads with beautifully rich media.
Emily Virtuoso Skills
Emily Virtuoso Education Details
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Long Island UniversityPhilosophy -
General AssemblyFacebook Advertising
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General AssemblyDigital Marketing
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Glen Cove Hs
Frequently Asked Questions about Emily Virtuoso
What company does Emily Virtuoso work for?
Emily Virtuoso works for Aposhealth
What is Emily Virtuoso's role at the current company?
Emily Virtuoso's current role is Director of Growth Marketing at AposHealth.
What is Emily Virtuoso's email address?
Emily Virtuoso's email address is es****@****isk.com
What schools did Emily Virtuoso attend?
Emily Virtuoso attended Long Island University, General Assembly, General Assembly, Glen Cove Hs.
What are some of Emily Virtuoso's interests?
Emily Virtuoso has interest in Economic Empowerment, Civil Rights And Social Action, Science And Technology, Human Rights, Arts And Culture, Health.
What skills is Emily Virtuoso known for?
Emily Virtuoso has skills like Ad Exchanges, Ad Networks, Affiliate Marketing, Ad Serving, Mobile Advertising, Rich Media, Digital Media, Display Advertising, Mobile Marketing, Cpl, Leadership, Behavioral Targeting.
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