Emily Kastner Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

I work with clients to improve their products, experiences and services through: Product design | Information design | Interaction design | Design system creation/migration | Rapid prototyping | Usability testing | Workshop facilitation | Generative user research | Information architecture | Experience strategy | Journey mapping | Persona/archetype development | Heuristic evaluation.Financial Client Highlight —User Flows + Component Design | Designed features enabling users to complete manual actions ( e.g. void, edit, create) for payable and payment recordsUsability Research | Hosted twice weekly usability sessions with users and the product team December 2021 through February 2022 to review proposed designs meeting requirementsUX Strategy | Scoped and delivered an interview focused research methodology designed to understand customer pain points, communicated with and aligned stakeholders around pain points to prioritize in the co-creation phase; Co-lead a series of five workshops across the stakeholder groups culminating in product strategy documents and associated mock-ups, February – July 2022Diversity, Equity & Inclusion Client Highlight —User Research | Conducted user research to understand user and content editor needs to power UX and CMS implementation decisionsExperience Design | Delivered 15 redesigned section and body page templates housed in Figma built with reusable componentsStakeholder Alignment | Drove alignment around the strategy and requirements for the redesign website; Hosted design reviews with department leadershipCloud Data Client Highlight —Component / Interaction Design | Proposed interaction patterns, designed components and created flows to onboard users to product value and functionality for a technical and non-technical persona; New components leveraged atoms from the enterprise design system and introduced new elements

Seattle, Wa, Us

As the principal UX designer, I was responsible for designing the visual architecture, interface and interaction flow of services and experiences on the UW Medicine website. In my role, I facilitated the web design process, iterated on solutions based in the learnings gathered from quantitative data, user interviews and usability studies and presented my recommendations to stakeholders across the organization.Core responsibilities:Collaborated with product leadership to recommend/prioritize new functionalityExecuted all generative user testing to drive the development of new featuresCrafted user workflow diagrams, user dialogues and user flow documentation charting the movement of the users through their information gathering and patient appointing journeyCreated wireframes, mock-ups and high fidelity, responsive solution designs to communicate concepts and visualize new features, interactions and componentsDeveloped user archetypes and journey maps based on quantitative and qualitative dataCrafted, pitched, and validated long-term design strategies based on a pattern library and component-based design system that I created, socialize and maintain in FigmaPrepared redlines and assets for development hand-off and worked closely with the development team to ensure that design specifications were implementedTested design concepts with users and conduct usability studies along with interview sessions to understand user desires/needs and/or establish experiential baselines before new feature releasesPrepared redlines and assets for development hand-off and worked closely with the development team to ensure that design specifications were implementedTested design concepts with users and conduct usability studies along with interview sessions to understand user desires/needs and/or establish experiential baselines before new feature releases

Minneapolis, Mn, Us

I owned the expression of the brand and user journey through content for a 400+ person development firm specializing in health technology. Tasked with relaunching the content marketing program, I created personas to drive segmentation efforts within the company marketing database based on client, lead, and prospect research.These groups shaped the information architecture of the MentorMate website, homepage calls to action, and structure of new print collateral. By identifying key prospects, I enabled the team to automate lead nurturing email sequences and serve smarter content based on past known interactions.Working alongside our visual designer, digital strategist, and developer, we relaunched the company website organized to better serve audience needs and map them to strategic business objectives including lead generation, account nurturing, and thought leadership. We practiced continuous improvement and released changes to refine the experience and actualize the results of A/B messaging and UX tests.Our process included collaborative prototyping and weekly development sprints. I led our content migration and creation efforts, directing the placement of updated messaging across the new website in a hierarchy that appealed to key segments at multiple stages in the client journey.+ Managed the content marketing program end-to-end to meet contact/sales targets and support prospect decision-making+ Wrote all copy (page, buttons, navigation) copy on the new MentorMate website (launched 2017)+ Mapped the content strategy and planned the editorial content calendar leveraged by the marketing team quarterly in response to business drivers+ Explored audience response to content through heatmapping, A/B testing, and conversion analysis; Reports to stakeholders delivered weekly+ Collaborated in the development of the social and email distribution strategies for longform, branded content

St. Louis Park, Mn, Us

I contributed to the company student acquisition efforts by writing all UI copy for the consumer-facing website and owning the architecture of information across the website.Core responsibilities:+ UX writing (button copy, navigation copy, request for information flows)+ Content design (website, digital campaign pages)+ Information architecture+ Digital student acquisition strategy+ Qualitative interviewing+ User interface/editorial brand guideline documentation

Master Of Communication, User Experience Strategy & Design

Bachelor Of Arts (B.A.), Strategic Communications, Visual Communication