A wellness platform for women 40+. By women for women. DTC products and On-Demand Classes.As the founder of Micropause, I am the driving force behind every aspect of the company. From strategic vision and innovative product development to cutting-edge marketing and unparalleled customer engagement, I lead with a relentless commitment to excellence. I orchestrate cross-functional teams, spearhead groundbreaking initiatives, and ensure flawless execution across all operations. My hands-on leadership transforms bold ideas into impactful realities, including the launch of our DTC gummy line and the development of a comprehensive online portal offering on-demand and live fitness classes. This positions Micropause at the forefront of industry innovation and success.My leadership in brand architecture melds innovation with a passion for health and wellness, shaping narratives that resonate within the modern midlife market. My role as Consulting Brand Director for 8 ARROWS hones my expertise in digital strategy, content creation, and creative direction, positioning the luxury activewear brand at the forefront of sustainable fashion.My approach is characterized by a dynamic fusion of content storytelling and product marketing, informed by my tenure at HALO Hydration and 8 ARROWS. Our team's efforts have fostered a community where wellness meets creativity, underpinned by a commitment to delivering superfoods and adaptogens designed for life's evolving health journey. Through collaborative efforts, we drive engagement, creating enduring brand loyalty.

Responsible for executing and overseeing all creative content for this luxury, sustainable toxin-free activewear brand. Spearheading the creative vision and digital strategy across all assets and high-quality content campaigns: organic/paid media, social asset creation, influencer campaigns, UGC, and photo-shoot production from pre-production through completion. Create all social, CRM, and web copy. Oversee budgets and deadlines. Casting and hiring photographers as well as shooting, styling, and art directing all brand photography.

Associate Creative Director | Content DirectorHalo HydrationResponsible for executing and overseeing high-performing creative content for the brand. Spearheading HALO’s creative vision and digital strategy across a wide-range of assets. Manage a fast-paced calendar of high-quality content campaigns: organic/paid media, social asset creation, influencer campaigns, UGC, photo-shoot production from pre-production through completion. Create all social, CRM and web copy. Manage and train a nimble team. Oversee budgets and deadlines while organizing and producing monthly photo/video shoots for stakeholders. Casting and hiring photographers as well as shooting , styling and art directing all brand photography.

Managed editorial and video teams to ensure timely, often daily, delivery of all website and serial video content, from conception to comple-tion/post production. Conceptualized innovative and captivating editorial content and video production, Lead daily creative video and editorial meetings to present updates on content performance, status of current projects and upcoming article and video content. Additionally, responsible for tracking on-site reader engagement, daily site maintenance, monthly and weekly analytics, including projects related to SEO. Conceptualized, produced and launched video series "A Guide To Living Well."

Worked in partnership with the C-Suite, Voice of The CEO, Creative Services' Creative Director and design teams to execute elevated CEO creative vision and messaging. Managed and provided concise direction to agency partners and in-house film, photo and design teams to execute creative assets across all touchpoints: Corporate Brochure, CEO Instagram, Investor Day Event creative, ambitious brand anthem videos, keynotes, lifestyle photoshoots, recognition materials, distributor engagement materials. Collaborated with internal stake-holders in the execution of high-level, day-to-day projects. Wrote and oversaw video teams in the production CEO videos.

A multi-platform design and branding studio. Worked with emerging and established brands to up-level and innovate creative expression and brand messaging. Spearheaded multi-media teams with clear, concise communication to drive engagement and convert sales via creative direction, innovative design, development and production. Served as an inspired leader, mentoring and motivating teams to achieve client objectives in accordance with defined brand requirements and conceptual vision. Art directed and produced multi-media projects: video, photography, web-design, corporate identity, branding, in various sectors including beauty, fashion, film, food, photography, public relations, architecture and entertainment. Conducted in-depth research on market/industry trends and competitive marketplace data to inform on-target project development.

Worked with emerging and established brands to up-level and innovate creative expression and brand messaging to drive engagement. Produced multi-media projects, including videos for clients in various sectors including beauty, fashion, food, photography, public relations, architecture and entertainment. Conducted in-depth research on market/industry trends and competitive marketplace data to inform on-target project development. Spearheaded creative direction, innovative design and development and hands-on artistic production while motivating and inspiring team members to achieve client objectives in accordance with defined brand requirements and conceptual vision.

Senior member of Yahoo’s DIY Magazine launch team. Managed team of art directors and copywriters to develop creative video content from product demonstrations to social media content, to long form interviews. Researched and wrote an array of web, mobile-based and print articles, reviews, targeted content. Collaborated with Yahoo Makers stake-holder to create new media, while overseeing voice, tone and growth of magazine. Conceived, wrote, directed, edited and produced videos for Yahoo Makers.

A multi-platform design and branding studio.Lead firms brand development workshops with client-side C-level clients. Directed creative teams to executive elevated creative design to achieve the client's strategic goals, averaging profit margins growth of 35% Delivered compelling, insight-driven digital experiences, including digital campaigns.

Pitch features and creative content for Mom.meField stories for the “Vital Spy” and “Q & A” series for local daily email Vitaljuice.com.Interview celebrities and experts about beauty, health and fitness.Experience with online server, linking, formatting, publishing.Contributed to Mamazine.com, Hot Moms Club, SOMA Magazine

Co-created, directed and produced several short and feature filmsCurrently producer and writer of "Emily's Couch" for Relativity Media.Looking for Jimmy - Co-written and produced with Julie Delpy - AFI Film Fest 2004South Main - Co-written and produced with Andrew Wagner - Santa Barbara Film Fest 1997Blah, Blah, Blah - Co-written and produced with Julie Delpy - Sundance Film Festival, Toronto Film Festival, Telluride Film Festival 1995Parent Shmarent - Online series co-created, written and produced with Christopher Noxon

Created online comedy Web Series featured on Strike.tv, Babble.com and Offsprung.comWrote, produced, edited, directed and acted in 20 episodes. Wrote the half-hour sit-com version for Mandalay Television.Managed all aspects of development and production through premiere and release.

Played paramedic Doris Pickman