Founder | Ceo
CurrentA wellness platform for women 40+. By women for women. DTC products and On-Demand Classes.As the founder of Micropause, I am the driving force behind every aspect of the company. From strategic vision and innovative product development to cutting-edge marketing and unparalleled customer engagement, I lead with a relentless commitment to excellence. I orchestrate cross-functional teams, spearhead groundbreaking initiatives, and ensure flawless execution across all operations. My hands-on leadership transforms bold ideas into impactful realities, including the launch of our DTC gummy line and the development of a comprehensive online portal offering on-demand and live fitness classes. This positions Micropause at the forefront of industry innovation and success.My leadership in brand architecture melds innovation with a passion for health and wellness, shaping narratives that resonate within the modern midlife market. My role as Consulting Brand Director for 8 ARROWS hones my expertise in digital strategy, content creation, and creative direction, positioning the luxury activewear brand at the forefront of sustainable fashion.My approach is characterized by a dynamic fusion of content storytelling and product marketing, informed by my tenure at HALO Hydration and 8 ARROWS. Our team's efforts have fostered a community where wellness meets creativity, underpinned by a commitment to delivering superfoods and adaptogens designed for life's evolving health journey. Through collaborative efforts, we drive engagement, creating enduring brand loyalty.