Hello! I'm passionate about fostering meaningful connections and driving success through customer-centric strategies. With a background in leading Customer Success and Creative and Technical teams within dynamic agencies and B2B SaaS companies, I thrive on empowering teams to deliver exceptional value to clients like the American Legion, CreativeLive, and Children of Fallen Patriots Foundation.I firmly believe in the power of collaboration and empathy to drive innovation. I love diving into the intricacies of customer needs, shaping strategic initiatives, and influencing product enhancements that truly make a difference. Outside of work, you'll often find me exploring new places, experimenting with new recipes in the kitchen, or volunteering with local community initiatives. I'm also co-owner of a solar farm in Virginia. Let's connect and explore how we can create positive impacts together!SKILLSDigital Marketing Strategy, Project Management, Client Relationship Management, Social Media Management, Content Creation and Curation, Analytics and Reporting, Marketing Automation, Team Leadership and Collaboration, Paid Advertising, Strategic Planning, Customer Success, Onboarding and Support, Product Development and Marketing
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Marketing StrategistLaire Sep 2024 - PresentCharleston, Sc, Us -
Account ManagerSmartacre Nov 2022 - Sep 2024Remote, UsAdvocate for my clients, their brands, and our team; Drive growth and ROI through traditional and digital marketing campaigns across the US, EMEA, LATAM, and APAC regions for SaaS, manufacturing, artificial intelligence data processing, and healthcare organizations; Develop and execute B2B lead and demand generation strategies, including email marketing, paid and organic social media management, website optimization, search engine marketing, and more; Create omnichannel marketing strategies and campaigns to move prospects through the funnel; Provide detailed annual, quarterly, and monthly reports with actionable insightsTools Utilized: Google Workspace, HubSpot, Wrike, Salesforce, Pardot, Basecamp, Adobe Creative Suite, Google Analytics, Google Ads, LinkedIn, Facebook, YouTube, Wordpress, Figma -
Sr. Digital AdvisorHighroad Solutions Dec 2016 - Nov 2022UsCollaborated with senior developers to successfully implement custom CRM and marketing automation integrations, leading to substantial time savings and automated membership payment processing. Conducted comprehensive quantitative and qualitative research for a century-old organization, resulting in the creation of customer personas and the identification of segmentation opportunities for personalized messaging. Pioneered the establishment of a scalable and replicable marketing automation framework, which significantly increased lead generation and achieved a 1.7% lead-to-conversion rate for new members. Spearheaded marketing technology adoption initiatives to align with mission-driven organizations, ensuring the technology stack supports and advances the organizational mission. -
Communications DirectorAiga Hampton Roads Apr 2015 - Mar 2017Helped promote networking and mentorship opportunities for area designers and students as the Communications Director for AIGA Hampton Roads. -
Social Media ManagerThe Ludlow Group Mar 2016 - Nov 2016Virginia Beach, Virginia, UsCollaborated with marketing strategists to provide business development ideas, digital strategy audits, and analytics along with content and reporting to support clients -
Social Media ManangerCreativelive Nov 2015 - May 2016Seattle, Wa, UsIdentified a trend that led to the launch of a social campaign, driving 12,000 user-generated posts in 30 days, and aided a go-to-market strategy for a new design channel offering -
Sem ManagerCiniva Mar 2015 - Sep 2015Norfolk, Va, UsManaged $360K+ in ad spend across video, display, text, and programmatic and identified opportunities for shoulder-season property rentals -
Digital Marketing ManagerMeridian Group Dec 2013 - Mar 2015Norfolk, Virginia, UsResponsible for the social media and digital marketing and execution for multiple accounts concurrently for the hospitality verticalCollaborated with senior public relations staff to curate authentic narratives, effectively tailoring content for diverse digital and social platforms, resulting in heightened engagement and expanded reach -
Social Media ManagerFreedom Surf Shop 2011 - 2012Established the social media presence for a lifestyle company in a competitive marketplace -
MerchandiserNavy Exchange Service Command (Nexcom) 2008 - 2010Virginia Beach , Va, UsDelivered product category analysis for the Navy Exchange Service Command lawn and garden department -
Print Media InternMetrosource Jan 2006 - Mar 2006UsContributing writer for the magazine news and events section
Emily Nash Education Details
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James Madison UniversityBusiness To Business Marketing
Frequently Asked Questions about Emily Nash
What company does Emily Nash work for?
Emily Nash works for Laire
What is Emily Nash's role at the current company?
Emily Nash's current role is Passionate about MarTech, RevOps, Demand Gen.
What schools did Emily Nash attend?
Emily Nash attended James Madison University.
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