• Serve as the lead business driver for Social Media channels to devise, monitor and optimize campaigns to meet KPIs.• Develop social media strategies that expand brand awareness and drive customer growth while aligning with the brand voice.• Oversee and manage planning, content calendars, reporting, and optimizations across all social platforms (Instagram, TikTok, Facebook, and Pinterest)• Select and oversee the images & videos for all social platforms with a strong emphasis on Instagram• Research, recommend and manage on-brand influencers to target for collaborations and organic seeding• Plan buys for all gifting, ensure gifting inventory is up to date and gifts are sent out in a timely manner• Manage day-to-day customer service and community engagement• Drive the development of social creative across all owned platforms and partner with the creative team.• Manage day-to-day relationship with our PR firm (Assisting with writing press releases, organize all gifting, prepare & schedule interviews)

• Responsible for monitoring marketing activity of each affiliate, analyzing performance, prospecting new campaign trends, and recommending ways to increase affiliate-generated revenues• Recruitment & onboarding of new affiliates in digital marketing (Email, Display, Social Media, Native Advertising and SMS)• Supplied creative packages, links and reporting to affiliates; assists in developing new copy and creative when needed. • Managed, communicated, and monitored compliance and brand guidelines• Actively worked with the Sales team to scale affiliate campaigns to ensure success for both the marketing partners and advertisers• Responsible for creating a weekly newsletter with updates and announcements• Attended conferences and trade shows in representation of Popular Marketing

RealDefense owns various products in the PC Optimization and Security space. • Ownership of all online media channels.Responsible for negotiating, executing and monitoring campaigns (on a CPA/CPI/CPC/CPL)• Identifying and recruiting new channels for marketing & manage all affiliate accounts• Creating social posts that engage potential customers, discovering and capitalizing on industry trends• Managing and creating all content and distribution of marketing campaigns (email/ display/ push notifications/ banners)• Coordinating the marketing and budget calendar• Coordinating all tracking and campaign performance metrics with marketing partners and agencies• Proactively suggesting new ways to attract users, like promotions, partnerships, and contests

As an Affiliate Manager in this fast-paced startup specializing in lead generation & performance-based digital marketing, I develop and manage relationships with prospective digital marketing affiliates, publishers, and lead providers to channel their marketing budgets toward promoting our campaigns & driving inbound PPC calls on a performance basis. I am responsible for identifying, meeting, pitching and recruiting new business. I've worked with affiliates based all over the world, and I've traveled to various conferences to represent and promote the company & conduct business meetings with various clientele.Key Responsibilities:• Recruiting & onboarding new affiliates such as digital marketers, SEO & SEM experts, content influencers, print, radio, television & other media sources• Identifying high-value lead sources & prospecting for new clients in key financial, legal, & service verticals• Negotiating rates & closing new business• Acting as a subject matter expert to affiliates to expand relationships & increase overall volume• Building & maintaining an intimate knowledge of industry developments to spot trends & opportunities• Handling inbound sales inquiries & determining whether they're a good fit for the company• Promoting & marketing the company as a representative at conferences, business meetings & networking events• Researching new affiliates & advertisers online via social media, particularly high-intent platforms such as LinkedIn• Proofing creatives, ensuring that all creatives & promotional methodologies maintain full compliance• Investigating, policing & guarding against fraudulent affiliates, non-compliant practices & brand bidding violations• Managing all in-office needs and planning all conferences and events.

• Assists with interviewing, employment verification for potential hires, enrolling new hires, open enrollment/ benefit registration , payroll• Organizing employee training, quarterly and yearly• Maintains and creates employee personnel files, while maintaining discretion & confidentiality of all employee and property issues• Assists with the organization of all employee events and functions• Helps ensure consistent application of all hotel policies, standard operating procedures and practices

• Coordinating the Director of Operations’ schedule and calendar• Arranging meetings, conference calls, and appointments • General administrative and secretarial work of a confidential manner • Assisting other departments with their needs such as purchasing supplies, organizing meetings, and creating presentations