• Created new account-based marketing (ABM) division within the organization to drive pipeline and revenue• Recruited, hired, and managed 12-person growth marketing team and oversaw $4.2M annual media budget• Optimized digital ad spend resulting in a 79% reduction in CPM and an 85% reduction in CPC year-over-year• Launched highly segmented ad campaigns that drove $114M in influenced pipeline and $92M in influenced revenue over one year• Increased engagement with brand at target accounts by 62% in six months• Managed agency and technology partnerships to ensure increasingly efficient and effective performance

• Oversaw marketing budget and recruited and managed three person marketing team• Launched new website and marketing automation engine and managed weekly site improvement sprints• Generated an increase in web traffic of 16%, and an increase in leads of 41% year over year• Built inbound content engine that generates an average of 250 marketing qualified leads per month• Developed cost analysis tool to reliably compare paid marketing initiatives such as conferences, webinars, emails and web ads• Provided strategic global sales support, including messaging and product positioning

• Developed inbound content marketing program targeting health systems and physician practices that increased organic traffic 97% in one year;• Identified and developed industry partnerships to increase market visibility and establish new market credibility;• Crafted product and brand messaging for company use across sales, media relations, technical support and account management;• Researched and developed buyer personas to tailor and maximize ROI on content through customer and prospect interviews;• Designed custom reports to evaluate the cost-effectiveness of various paid and earned channels including social media.

• Planned and managed direct to consumer product launch, resulting in record high enrollment rates.• Grew social fan and follower base by 39x in 6 months. • Concepted and executed experiential campaign featuring Seinfeld's Soup Nazi that resulted in 3M media impressions and 500k social impressions. • Produced and directed viral videos that earned a combined 150k views and thousands of social shares. • Created viral April Fool's Day campaign that earned 3.5 media impressions including placements in Time.com and the Huffington Post. • Optimized paid mobile and digital channels to significantly reduce cost per acquisition and maximize lifetime value of each user.

Developed and built inbound marketing campaign that resulted in a 63% increase in leads. Created and curated social content that drove 43% increase in social referral traffic. Designed branding around new product packages. Produced customized experiential and digital campaigns for key client accounts.

August 2012 – February 2013Researched and developed buyer personas to tailor and maximize ROI on content creation. Trained internal teams on leveraging personal social media accounts for B2B marketing and sales. Instituted email campaign framework that consistently generates an average of a 30% click through rate. Optimized landing pages to improve lead conversion rate by over 20%.Interactive and Product Marketing Associate: April 2013-August 2013Launched corporate blog that resulted in over 40% increase in organic search traffic. Developed new corporate messaging used across product lines. Implemented new marketing automation vendor that doubled lead conversion rate. Redesigned sales presentations and trained market-facing teams to maximize new messaging.Marketing Associate: August 2011 – April 2012Managed responses to prospect's and client's RFPs and RFIs. Interviewed internal subject matter experts to update marketing language. Designed marketing collateral for trade shows and presentations. Scripted and developed product videos to promote new capabilities.

Oversaw all Emergency Department public relations and advertising. Cultivated and maintained Emergency Department website and intranet system. Reported and created a monthly newsletter. Designed brochures and advertisements for affiliate hospital in Florence, Italy. Created direct mail advertising campaign to increase awareness about urgent care facility on Cape Cod. Assisted with organization of major conferences and other events.

Taught courses at both the graduate and undergraduate level focusing on design software, HTML, interactive programming, and video editing. Conducted small group tutoring sessions. Served as a liaison between professor and students.