Emily W.

Emily W. Email and Phone Number

Associate Director | Analytics Management and Engineering @ Wpromote
Kansas City, MO, US
Emily W.'s Location
Kansas City Metropolitan Area, United States, United States
Emily W.'s Contact Details
About Emily W.

As a web analytics professional, I excel in transforming complex digital data into meaningful insights that drive informed decision-making. My expertise lies in deep technical analysis of website performance, user behavior, and interactive digital ecosystems.Throughout my career, I have developed comprehensive proficiency in advanced web analytics tools, with particular mastery of Google Analytics and Google Tag Manager. By meticulously dissecting website data, I uncover nuanced user interaction patterns, tracking mechanisms, and critical performance metrics that reveal underlying digital experiences.Managing analytics for over 30 client accounts, I specialize in building robust tracking architectures, implementing sophisticated tagging strategies, and constructing detailed measurement frameworks. My technical approach focuses on capturing granular data points that illuminate user journeys, site functionality, and potential optimization opportunities.I am deeply passionate about understanding the technical narrative behind website interactions. My work involves forensically examining data tracking implementations, identifying potential measurement gaps, and ensuring comprehensive, accurate data collection. Continuous learning about emerging web analytics technologies and tracking methodologies is central to my professional practice.Beyond technical analysis, I am committed to translating complex data insights into clear, actionable intelligence that empowers teams to make data-driven decisions.Outside of my professional realm, I am a devoted dog mom and wine enthusiast.

Emily W.'s Current Company Details
Wpromote

Wpromote

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Associate Director | Analytics Management and Engineering
Kansas City, MO, US
Website:
wpromote.com
Employees:
689
Emily W. Work Experience Details
  • Wpromote
    Associate Director | Analytics Management And Engineering
    Wpromote
    Kansas City, Mo, Us
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  • Wpromote
    Associate Director Analytics Management | Analytics Management & Engineering
    Wpromote Jan 2024 - Present
    El Segundo, Ca, Us
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  • Wpromote
    Senior Analytics Manager
    Wpromote Mar 2023 - Feb 2024
    El Segundo, Ca, Us
    View
  • Wpromote
    Analytics Manager
    Wpromote May 2022 - Mar 2023
    El Segundo, Ca, Us
    Analytics Strategy & Implementation Leader | Team Development & Technical ExcellenceKey Achievements:- Led GA4 implementation across 34+ client accounts, ensuring seamless analytics transition- Transformed analytics capabilities for diverse industry clients through strategic technical implementations- Developed team members from managers to senior managers through targeted mentorshipStrategic Impact:- Architected tagging strategies aligning business objectives with technical solutions- Delivered actionable insights through Google Analytics and Adobe Analytics platforms- Enhanced client marketing investment decisions through data-driven recommendationsTechnical Leadership:- Streamlined analytics implementation processes across multiple client portfolios- Designed comprehensive tagging strategies optimizing data collection accuracy- Implemented quality assurance frameworks ensuring technical excellenceTeam Development:- Mentored high-performing analytics team driving career advancement- Eliminated process bottlenecks improving project delivery efficiency- Established internal proficiency standards enhancing team capabilitiesClient Success:- Translated complex business requirements into precise technical solutions- Conducted thorough analytics audits providing actionable recommendations- Facilitated seamless collaboration between technical teams and stakeholders
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  • Selectquote Insurance Services
    Web Analytics Manager
    Selectquote Insurance Services Sep 2020 - Apr 2022
    Overland Park, Kansas, Us
    Analytics & Implementation Lead | Digital Performance OptimizationKey Achievements:- Spearheaded GA4 migration strategy for 50+ websites, ensuring seamless analytics transition- Developed standardized cross-divisional reporting framework tracking traffic, conversions, and campaign performance- Implemented comprehensive analytics tracking guidelines enhancing data consistency across enterpriseStrategic Impact:- Optimized conversion rates through advanced data analysis and A/B testing- Established unified reporting structure across multiple divisions and marketing teams- Enhanced lead generation tracking accuracy driving marketing performance insightsTechnical Leadership:- Architected Google Tag Manager implementations across enterprise website portfolio- Collaborated with development teams on tagging requirements and implementation- Integrated third-party analytics tools for advanced segmentation and CRO insightsAnalytics Innovation:- Automated reporting processes improving efficiency and data accessibility- Designed custom reporting dashboards for stakeholder-specific insights- Implemented advanced tracking solutions for complex user flow analysisResults Delivered:- Streamlined analytics implementation across 50+ websites- Enhanced marketing campaign optimization through data-driven insights- Established scalable analytics framework supporting enterprise growth
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  • Freelance, Self Employed
    Strategic Marketing Consultant | Digital Strategy
    Freelance, Self Employed Feb 2020 - Apr 2022
    London, Gb
    Digital Marketing Strategy Leader | SEO & PPC Optimization SpecialistKey Achievements:- Developed and executed comprehensive digital marketing strategies for healthcare, retirement communities, and eCommerce clients- Led SEO and PPC campaign optimization driving measurable ROI improvements- Implemented strategic website audits enhancing conversion rates and user experienceStrategic Impact:- Created data-driven digital marketing plans across diverse industry verticals- Optimized healthcare PPC campaigns delivering targeted patient acquisition- Designed content strategies improving organic search performanceTechnical Excellence:- Conducted comprehensive SEO technical audits and implementations- Enhanced website conversion rates through strategic UX optimizations- Developed actionable PPC campaign optimizations maximizing ROIContent Leadership:- Directed SEO content strategy and editorial calendar- Managed blog content development and optimization- Implemented monthly technical SEO updates ensuring best practicesClient Success:- Built and maintained strategic client and vendor partnerships- Delivered clear campaign performance insights to stakeholders- Provided strategic recommendations driving business growth
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  • Walz Tetrick Advertising
    Search Manager
    Walz Tetrick Advertising Nov 2018 - Aug 2020
    Mission, Kansas, Us
    Digital Marketing Strategy Director | ROI-Driven Campaign OptimizationKey Achievements:- Increased healthcare client conversion rates by 20%, maintaining performance 20% above industry average- Led comprehensive search marketing strategies for healthcare, casino, and retail clients- Optimized digital campaigns delivering measurable revenue growth across diverse industriesStrategic Leadership:- Developed annual digital marketing plans and budgets driving client revenue expansion- Managed end-to-end search marketing operations including paid and organic channels- Created data-driven strategies aligned with client-specific business objectivesPerformance Optimization:- Implemented ROI-focused campaign optimizations exceeding KPI targets- Enhanced website conversion rates through strategic CRO initiatives- Delivered performance insights through advanced analytics analysisCross-Functional Excellence:- Orchestrated collaboration between media buyers, creative teams, and vendors- Established effective communication frameworks across stakeholder groups- Led monthly performance reviews and strategic planning sessionsInnovation & Results:- Identified emerging market trends driving campaign refinement- Developed comprehensive performance tracking frameworks- Delivered actionable insights improving campaign effectiveness
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  • Deluxe Corporation
    Sem Account Manager Ii
    Deluxe Corporation Dec 2015 - Nov 2018
    Minneapolis, Minnesota, Us
    Digital Marketing Strategist | Multi-Channel Campaign OptimizationKey Achievements:- Successfully managed 60+ client portfolio delivering strategic digital marketing solutions- Consistently improved ROI through data-driven campaign optimization- Developed comprehensive digital strategies across PPC, SEO, social, and video channelsCampaign Performance:- Optimized search campaigns across Google, Yahoo!, and Bing platforms- Enhanced campaign efficiency reducing cost per acquisition metrics- Increased client revenue through strategic keyword and ad copy optimizationStrategic Planning:- Created actionable digital roadmaps driving client success- Implemented multi-channel marketing strategies- Designed specialized landing pages improving conversion ratesClient Success:- Delivered detailed performance reports showcasing goal attainment- Maintained strong client relationships through regular strategic updates- Executed website redesign initiatives enhancing user experienceTechnical Expertise:- Google Ads and Microsoft Advertising optimization- Landing page and conversion rate optimization- Cross-channel campaign management including Display and YouTube
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  • Deluxe Corporation
    Seo Specialist
    Deluxe Corporation Aug 2015 - Dec 2015
    Minneapolis, Minnesota, Us
    SEO Strategy Lead | Process Optimization & Revenue GrowthKey Achievements:- Increased operational efficiency by 50% through strategic process improvements- Enhanced organic revenue streams via targeted SEO initiatives- Elevated search engine rankings through competitive analysis and strategy optimizationStrategic Impact:- Developed data-driven SEO strategies improving client website traffic- Implemented process improvements across multiple departments- Created systematic approaches for campaign quality enhancementCross-Functional Leadership:- Collaborated with account managers optimizing campaign performance- Led interdepartmental initiatives improving client success metrics- Established new workflows enhancing team efficiencyPerformance Analysis:- Conducted comprehensive competitor research informing strategy- Delivered monthly performance presentations to clients- Identified and addressed process gaps driving operational excellenceResults Delivered:- Streamlined internal workflows improving team productivity- Enhanced organic search performance driving revenue growth- Strengthened client relationships through regular performance updates
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  • The Limited
    Floorset Associate
    The Limited Nov 2013 - Jan 2017
    Wilmington, De, Us
    Visual Merchandising Specialist | Customer Experience & Sales GrowthKey Achievements:- Drove sales revenue through strategic visual merchandising implementation- Enhanced customer experience via innovative floor-set designs- Maintained exceptional merchandising standards aligning with brand guidelinesRetail Excellence:- Created engaging window and floor displays driving store traffic- Implemented visual merchandising strategies improving product presentation- Collaborated with teams ensuring superior store presentation standardsPerformance Impact:- Met and exceeded company sales targets- Optimized product placement enhancing customer engagement- Maintained organized sales floor and backroom operationsProfessional Development:- Advanced visual merchandising expertise through continuous learning- Applied brand knowledge to enhance store aesthetics- Developed strong organizational and team collaboration skillsCustomer Focus:- Designed intuitive shopping experiences- Aligned merchandising strategies with customer preferences- Contributed to positive in-store customer experience
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  • Noah'S Event Venue
    Event Assistant
    Noah'S Event Venue May 2015 - Aug 2015
    Lehi, Utah, Us
    Event Marketing Specialist | Client Experience & Revenue GrowthKey Achievements:- Developed strategic event marketing campaigns expanding customer reach- Created customized trade show presentations driving client acquisition- Enhanced revenue through targeted event planning and executionClient Success:- Delivered personalized event planning solutions- Maintained exceptional client communication standards- Implemented follow-up strategies maximizing trade show ROIEvent Strategy:- Designed comprehensive special event experiences- Orchestrated seamless event planning and execution- Built lasting client relationships through quality serviceMarketing Impact:- Expanded customer base through innovative marketing approaches- Enhanced brand presence at industry trade shows- Developed effective lead nurturing processesProfessional Excellence:- Managed end-to-end event planning lifecycle- Elevated customer service standards- Created engaging client presentations and communications
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  • Von Maur
    Department Manager
    Von Maur May 2014 - Mar 2015
    Davenport, Iowa, Us
    Sales Team Leader driving revenue growth and operational excellence through strategic leadership and team development- Accelerated department revenue by $8K within 60 days through targeted sales strategies and team optimization- Led comprehensive training programs covering product knowledge, sales techniques, and customer service standards, resulting in consistent achievement of company KPIs- Pioneered communication protocols between frontline staff and executive leadership, enhancing organizational alignment and employee engagement- Orchestrated visual merchandising initiatives and staff scheduling to maximize sales floor efficiency while maintaining premium brand standards
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  • K-State Alumni Association
    Pr & Events Intern
    K-State Alumni Association Feb 2012 - Mar 2013
    Manhattan, Kansas, Us
    Executive Office Intern supporting C-Suite leadership and strategic initiatives- Coordinated logistics for Board of Directors meetings and donor receptions under executive team guidance- Contributed to organization's milestone anniversary celebration planning and execution- Collaborated on website redesign project, providing content suggestions and user feedback- Developed database management skills through hands-on system maintenance- Supported successful execution of annual Telefund campaign- Created professional event materials including programs and invitations, adhering to brand guidelines
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Emily W. Skills

Social Media Customer Service Fashion Event Planning Microsoft Office Public Relations Advertising Social Media Marketing Public Speaking Sem Photoshop Powerpoint Time Management Press Releases Research Marketing Communications Sales Microsoft Word Indesign Illustrator Editing Attention To Detail Excel Social Networking Adobe Creative Suite Fundraising Event Management Strategic Communications Ap Style Visual Merchandising Word Organizational Development Graphic Design Styling Journalism Creative Writing Wordpress Media Relations Fashion Writing Copy Editing Proofreading Mac Outlook Retail Imovie Brochures Merchandising Youtube Nonprofits Copywriting

Emily W. Education Details

  • Kansas State University
    Kansas State University
    Apparel And Textiles Specialization In Apparel Marketing
  • Kansas State University
    Kansas State University
    Public Relations
  • Kansas State University
    Kansas State University
    Business And Journalism

Frequently Asked Questions about Emily W.

What company does Emily W. work for?

Emily W. works for Wpromote

What is Emily W.'s role at the current company?

Emily W.'s current role is Associate Director | Analytics Management and Engineering.

What is Emily W.'s email address?

Emily W.'s email address is ew****@****ads.com

What schools did Emily W. attend?

Emily W. attended Kansas State University, Kansas State University, Kansas State University.

What skills is Emily W. known for?

Emily W. has skills like Social Media, Customer Service, Fashion, Event Planning, Microsoft Office, Public Relations, Advertising, Social Media Marketing, Public Speaking, Sem, Photoshop, Powerpoint.

Who are Emily W.'s colleagues?

Emily W.'s colleagues are Sarah Moran, Clay Roberson, Celia Kettering (Dubroof), Seth Lassen, Christine Borg, Shannon Gilligan - Hines, Isabelle Legan.

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