Emily Xu Email and Phone Number
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Emily is a strategic, creative, and growth-oriented senior executive skilled at transforming consumer businesses and brands to scale. Her approach involves gaining a deep understanding of customer insights, creating intelligent digital solutions, optimizing marketing and technology investments, and establishing strong cross-functional partnerships to drive enterprise transformation. Emily has earned the trust of Board Members and colleagues who rely on her to scale businesses, make high-return investments, and improve organizational agility. She has led large, high-performing teams that consistently deliver compelling results. Her career highlights includePartnered with the board and executive leadership team to develop and execute a bold 3-year growth strategy that delivered significant top-line growth by repositioning the brand, innovating the customer experience, and growing global markets.Reimagined the brand experience by accelerating digital growth and omnichannel capabilities.Redefined brand positioning by developing customer insights, personas, and segmentation strategies resulting in double-digit YoY customer growth.Built and executed a digital roadmap and doubled eCommerce penetration by revamping the site experience, unlocking digital-first content, and transforming merchandising strategies. Transformed a large customer experience organization to achieve significant growth in both customer and employee NPSCentralized enterprise strategy and analytics function to fuel business growth by modernizing data infrastructure, building the balanced scorecard, and providing timely actionable insights on business performance.Invested in highly talented human capital that was instrumental in executing the digital strategy to promote brand growth.Specialties: Global Enterprise Strategy | Digital Development and Execution | Global Expansion Blueprints | eCommerce | Brand Management | Omnichannel Customer Experience | Market Research | Customer Insights | Technology Innovation | Customer Service | Data Analytics | Strategic Partnerships | P&L Management | Program Management | Process Improvement | Cross-Functional Team Leadership | Board Member
Republic National Distributing Company
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Senior Vice President, Ecommerce & MarketingRepublic National Distributing Company Apr 2024 - PresentGrand Prairie, Texas, Us -
Senior Vice President, EcommerceRepublic National Distributing Company Oct 2022 - Mar 2024Grand Prairie, Texas, UsEvangelizing Digital Growth and Innovation in the Beverage Alcohol Industry -
MemberChief 2022 - 2023New York, Ny, UsMember of Chief. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them. -
Chief Marketing OfficerMitchell Gold + Bob Williams 2021 - Sep 2022Taylorsville, Nc, UsLed the marketing and eCommerce organization including brand and performance marketing, creative, user experience, product management, web merchandising, search engine optimization, customer analytics, optimization and personalization, etc.- Developed the marketing strategy to elevate the brand and scale the business with significant growth in brand awareness and customer acquisition.- Led the digital team to execute eCommerce roadmap, which successfully accelerated the eCommerce sales with unprecedented growth.- Modernized the digital and marketing organizational structure and processes, which created consistency and highly engaged communication in all customer touchpoints. -
Senior Vice President Of Digital And MarketingMitchell Gold + Bob Williams 2020 - 2021Taylorsville, Nc, UsOversaw the digital and marking teams including digital marketing, eCommerce, social media and PR communications.- Directed the digital team to build high-quality visualization capabilities ahead of the competition, which dramatically improved customer experience and unlocked the eCommerce growth.- Developed high-performing talents to innovate the digital experience. -
Vice President, StrategyCrate And Barrel 2018 - 2020Northbrook, Il, UsMember of the Executive Leadership Team. Oversaw the enterprise strategy development and business transformation focusing on customer insights, market analysis as well as technology innovation.- Partnered with the board and executive leadership team to develop and execute a 3-year strategy roadmap, which regained customer relevance and delivered high top-line growth. - Spearheaded omnichannel customer experience vision, roadmap, and execution to create seamless experience across all customer touchpoints. - Established the enterprise data and analytics function and infrastructure, and propelled business growth by leveraging information to make smart business decisions. -
Senior Director, Strategic Planning & Customer ExperienceCrate And Barrel 2017 - 2018Northbrook, Il, UsLed the digital transformation of the customer service organization.- Transformed the customer service team's capability and cost structure by deploying customer experience management solutions and agile processes.- Launched a highly measurable Voice of the Customer program which provided actional insights to enhance customer experience and resulted in significant improvement for Net Promoter Score (NPS) . - Architected an enterprise governance process, which centralized the analysis of capital investments and enabled transparency on the utilization of business resources. -
Director, Ecommerce Business Strategy And OperationsCrate And Barrel 2015 - 2017Northbrook, Il, UsLed eCommerce strategy, analytics, and operation teams.- Developed and executed a 3-year growth strategy and roadmap for the eCommerce channel and delivered online growth ahead of the competition.- Formed strategic alliances with key technology partners, which produced digital solutions that boosted sales and optimized business performance. -
Director, EcommerceSears Holdings Corporation 2013 - 2015Chicago, Il, UsLed the high digital growth of Sears Hometown and Outlet Stores.- Built a high-performing digital team that was instrumental in delivering solutions that propelled sales.- Capitalized on market research, customer feedback, and testing and optimization, which unlocked growth opportunities by removing customer pain points.- Built a high-performance team by selecting, training, and developing effective leaders and staff. -
Product Development And Program ManagementAlcatel-Lucent 2000 - 2013Espoo, Southern Finland, FiLed the global product team including software development, system architecture, service, and commercialization, etc. - Led global product team to develop cutting-edge mobile solutions for global wireless carriers.- Managed multiple mission-critical large team projects that were delivered on time and within budgetary and quality guidelines due to demonstrated technical and program management expertise.- Won the prestige Bell Laboratories President’s Gold Award for new product innovation and commercialization for a SaaS platform.
Emily Xu Skills
Emily Xu Education Details
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The University Of Chicago Booth School Of BusinessMarketing -
University Of Illinois ChicagoComputer Science -
Tsinghua UniversityMaterial Science And Engineering
Frequently Asked Questions about Emily Xu
What company does Emily Xu work for?
Emily Xu works for Republic National Distributing Company
What is Emily Xu's role at the current company?
Emily Xu's current role is SVP eCommerce & Marketing | Chief Marketing Officer | Digital Innovation | Customer Experience | Board Advisor.
What is Emily Xu's email address?
Emily Xu's email address is em****@****ail.com
What is Emily Xu's direct phone number?
Emily Xu's direct phone number is +131472*****
What schools did Emily Xu attend?
Emily Xu attended The University Of Chicago Booth School Of Business, University Of Illinois Chicago, Tsinghua University.
What skills is Emily Xu known for?
Emily Xu has skills like Executive Management, Ecommerce Leadership, Growth Strategies, Business Strategy, Product Management, Strategic Planning, Big Data, Business Development, Social Media Communications, Six Sigma, E Commerce, Digital Strategy.
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