Supporting the evolving commerce space to standing up media networks for leading retailers — fast, and with incredible results. New Stream Media @ Merkle provides a total, flexible solution to design the right media network for retailers, upskill current staff, build a turnkey team and deliver growth and business impact through hands-on activation, audience and analytics endeavors.

My focus is on excellence in partnership with top tier technology and publisher partners, serving as a strategic conduit between the largest digital companies and our client teams to offer operational and process alignment, team and individual contributions to our clients as well as Merkle and Dentsu Aegis Network.

Oversee a thriving team of 25+ team members responsible for Programmatic Activation, Ad Operations, Publisher Strategy and Ad Products in support of clients in the Retail and Financial Services sectors. My focus is on excellence in client service, partnership with top tier publisher partners, operational and process alignment, team and individual contributions to our clients as well as Merkle and Dentsu Aegis Network.

Leading integrated programmatic efforts across Starcom's Chicago and LA accounts. Managing a team of ADs, Managers & Analysts responsible for maintaining and growing account team and advertiser interaction within the programmatic space.

- Manage a team of Campaign Specialists and Managers dedicated to Spark SMG- Maintain a position as the primary point of contact for high-touch accounts and agency teams from pre-launch through post-campaign analysis- Review opportunities to drive business growth through new technology offerings- Share industry and vertical knowledge internally to drive education of internal teams- Ensure growth and support of employees to promote retention and career growth through Vivaki

- Worked across Razorfish, Performics, SMGpm and Spark to promote engagement with, and use of, Audience on Demand as the programmatic buying arm of Publics- Drove adoption of new platforms, channels, specialized targeting opportunities and the like across four agencies over two years- Parlayed agency and client-side experience into opportunities for collaboration with associates, SVPs and end-clients across verticals including CPG, Finance, Retail and Pharma.

- Managed the relationship with the media agency for all digital-centric initiatives- Engaged with internal Brand Management and Hotel teams to drive adoption of digital channels as part of larger media and marketing strategies, such as mobile and social touch points- Provided internal expertise and POV for teams as they developed hotel launch plans- Active involvement in the 2012 launch of Hyatt's brand HYATThouse, driving over $7MM in sales through digital channels in three months

Pier 1, Essilor, McGladrey, H&R Block, Sea World Parks

Digital strategy for Pier 1 and H&R Block