Emily Young Email & Phone Number

Kansas City, Mo, Us

Kansas City, Missouri, United States

Clients: Phillips 66, TruGreen

Kansas City, Missouri, United States

Clients: U.S. Bank, Mariner, Signature Aviation, Teach For America, ARAG Legal Insurance, Salad and GoDay-to-day Strategist on U.S. Bank leading all consumer and business focused strategic deliverables. Responsible for writing and briefing creative teams, regularly presenting to clients and partnering with Brand Leadership and Creative to guide work that is right for the brand and relevant to consumers.Leveraged a credit card consumer segmentation to inspire and sell in a piece of tagline language that will unify U.S. Bank’s consumer credit card portfolio in a first-of-its-kind awareness campaign.Supported Teach For America’s rebrand through a variety of research activities and client facing workshops to inform a new brand strategy, logo, design system and recruitment campaign.

Kansas City, Missouri, United States

Clients: Planet Fitness, U.S. Bank, Teach For America, Delta Faucet, Dairy Farmers of America, ARAG Legal Insurance, Build-A-Bear Workshop, TruMoo, CommunityAmerica Credit Union, new businessDeveloped a unified credit card portfolio for U.S. Bank by launching several consumer and business credit card products into the market, each backed by a unique strategic positioning.Conducted a longitudinal study with 40 Planet Fitness members and used findings to support the launch of several acquisition focused creative campaigns and a variety of internal & external initiatives.Developed the creative strategy behind Dairy Farmers of America's national sustainability campaign aimed at changing consumer perception around dairy's negative impact on the environment.Demonstrated my commitment to Barkley’s 2022 MAIP Internship program by leading 6 interns, each with different disciplines, through a 6-week long assignment for Teach For America.

Kansas City, Missouri Area

Clients: Planet Fitness, Fogo de Chão Brazilian Steakhouse, Vanity Fair Lingerie, Blue Cross Blue Shield of Kansas, Dairy Farmers of America, CrossFirst Bank, new businessSupporting Strategist on Planet Fitness contributing to a variety of quantitative studies, helping to mine competitive insights, conduct audits, engage in consumer journey work and social strategy development.Acted as Strategist support on the Vanity Fair Lingerie AOR account by playing a role in brand strategy development. I helped brief in the brand’s first ever TV campaign and was involved with the consumer testing that informed the creative refinement process.Supported a large consumer research project for Blue Cross Blue Shield of Kansas that involved a variety of in-depth interviews and ethnographic research that spanned the entire state of Kansas.

Columbia, Missouri Area

Oversaw two client accounts in which responsibilities included evaluation of weekly campaign performance in order to make strategic recommendations. Worked in Facebook, Twitter and LinkedIn to assist the internal team in campaign setups, optimizations and reporting. Actively participated in training across multiple platforms, and became 4C and Facebook Blueprint certified.

Columbia, Missouri Area

Assisted 32 teams of seven students in planning and executing primary and secondary research for the purpose of formulating a campaign strategy.

St. Louis, Missouri

Produced press releases and created social media content for a variety of clients. Pitched story ideas to reporters through media follow-up, and worked alongside two other interns to help plan and execute events.

Master Of Arts - Ma, Journalism, 4.0

Activities and Societies: Graduate Teaching Assistant, Novak Leadership Institute, Novak Future Leaders Tour

Bachelor Of Journalism, Strategic Communication, 3.80, Magna Cum Laude

Activities and Societies: Alpha Kappa Psi Professional Business Fraternity, Alpha Phi International Women's Fraternity, Mizzou Greek Week.