Give and get hypes* during life's big moments. *voice messages that deliver instantly, without hitting a button or staring at a screen. Star wars fan? People say hollarhype feels like the moment when Luke is going in to face Darth Vadar, and Obi Wan's hologram appears just in time, out of nowhere, with the right thing to say. We've worked with reputable non-profits, sparking thousands of memorable moments through our app.

The ethical AI companion for self-discovery. Over just the last month, 32K young people started talking with Kai about how their life is going. They ended up realizing the things they want to focus on, venting about things that were holding them back, and surfacing gratitude for good things in their life they perhaps didn't yet acknowledge. Our community has reached 40K members—teenagers from all over their world who want to connect through their shared experiences using Kai, and are passionate about our mission to help all young people realize their potential. Stage: SeedGTM: US Gen ZTraction: 50K MAUs, 20M messages received from Kai'ers to dateProblem: 44% of young people feel persistently sad or hopeless. Quality solutions (like talk therapy) don't scale and aren't widely accessible. The scalable and accessible solutions (like apps) aren't sticking for ongoing use in daily life. Meanwhile, the stickiest tech products (like IG, TikTok,etc) are part of the problem, creating loads of self-image and social status pressure. Product: Conversational AI companion that engages daily right on message platform of choice for judge-free personal reflectionTech: hybrid AI (human+machine) for ethical and high-quality engagement

PlayLocal improves Parks+ Rec departments and local sports infrastructure in the Greater Boston area. Its platform is tech-forward, yet inclusive for all of its community users, and has been making a big difference in the way people use and enjoy public recreation facilities. As we are preparing to leverage our 5-year Boston-area case study to grow our mission nationwide, we are looking to develop partnerships in the Boston area to give back even more to our local communities. My role in PlayLocal encourages local businesses to join our mission and promote their brand alongside a narrative that is truly contributing to a stronger Parks + Rec department and more serviceable sports infrastructure in our local communities.

Influenced business goals by presenting leadership team with insights on consumer trends as they related to organic social content, paid ad content, and website management. Reallocated company marketing budget to reach strategic pillar audiences (which was previously spent on boosted posts to a bias audience of internal fans and followers). Part of this new strategy utilized the company’s most valuable inbound tool (bi-annual magazine) by reaching more than 10,000 new, but relevant, local audience members per magazine article.Conceptualized monthly and seasonal ad campaigns, as well as reactive campaigns, servicing multiple audiences while considering strategic content selection and delivery tactics.Wrote multiple magazine articles with objective to shift the consumer perspective of real estate from one of traditional business into a lens for community ambassadorship and cultured lifestyle. Directed 30+ client-specific, ongoing campaigns and provided training on ways to cross-promote effectively on personal organic channels.Worked with CEO to interview third-party companies to automate inventory-based ads.Contributed to the internal agency with sales enablement tactics for 250 agents as well as for company leaders, resulting in achieved sales.

Directed UI and UX site design and general re-branding. Manually categorized the archive of project inventory, assessing and assigning tags that reflected qualitative consumer feedback for optimized search.Conceptualized a filterable/sortable gallery search tool on the website to optimize the showcase of the company’s products/services, featuring tags that reflected client inquiries, resulting in greater engagement and new, valuable leads.

Contributed to email list acquisition strategy and promotional efforts.Interpreted data and analytics reports for for various promotions, providing takeaways relating to various consumer demographics and insights, ultimately resulting in program changes.Pitched and designed email and social campaign concepts and layoutsUnder the VP of Regional Ops, directed partnership marketing initiatives of GMs across 12 locations, advising ways to strengthen the program efforts.Managed digital marketing agency relationships and collaboration.

Pitched, mapped and wrote blog posts for the national Baldrige Award for Quality in Business Management (official site) as the CEO’s ghostwriter.Restructured training materials for consulting certification programs to improve the quality of student enrollment experience/success.

As an assistant to the non-profit's grant writer, Emily provided research to help surface federal grant opportunities, helped propose application priorities and shadowed the grant writer's process during an entire federal grant application process to fund public art jobs in areas of the city associated with high-crime. By the end of her term, she submitted her own application for an after-school program in the city, which was funded and therefore provided computer access to the students enrolled in the calss. She also wrote a local newspaper story to help spread the hype of the community work the non-profit was engaged in after interviewing Hygienic Art Inc.'s president.