Emily Mckenzie Email & Phone Number

Portland, Or, Us

Greater San Diego Area

Manage several nonprofit clients, including a $36 million nonprofit direct response program and a $10 million fundraising program. • Strategize and execute a variety of campaigns, including acquisition, lapsed recapture, renewal, upgrade, and one-time donations. • Develop and implement omnichannel direct response campaigns across direct mail, social media, and programmatic display. • Pair data insights to creative execution to maximize marketing impact. • Conduct campaign result analytics and pull actionable insights. • Manage strategy, segmentation, testing, and production. • Research and recommend emerging trends, technologies, and strategies in the nonprofit sector. • Manage client deliverables from kick-off to completion, including facilitating internal and client meetings, creating project briefs, creative briefs, and timelines, and ensuring projects stay on schedule. • Oversee financial health of client accounts including client budgets, reconciliation, and internal agency revenue.

Greater San Diego Area

Work with sales teams and clients to develop data-driven marketing strategies. Identify, analyze, and interpret trends or patterns in complex data sets. Including but not limited to seasonality, competitor landscape and market penetration. Consolidate and evaluate information from various inputs to provide actionable internal and client reports. Provide monthly audience targeting and analyze post-campaign results to provide ongoing recommendations.

Las Vegas, Nevada Area

Developed CRM strategies to support Brand Marketing and Casino Marketing business goals and objectives. Responsible for strategy, testing, execution, and analytics of direct and digital marketing campaigns. Work cross-departmentally to develop and manage promotional Brand Marketing and Casino Marketing calendars.

Customize guest experience by coordinating and reserving guest activities on property and abroad. Maintain the confidentiality of sensitive guest and departmental information including discretion regarding celebrities and all VIP activity

Drive revenue be utilizing effective sales techniques to book hotel, restaurant, and spa reservations.Perform Beck & Call, Concierge, Front Desk, VIP Services, and Operator responsibilities.Responsible for customizing guest experience and anticipating guest needs.