Emin Ozden Email & Phone Number

Istanbul, Turkey

► Led the platform's product modules (marketing, digital insights, surveys, decisioning) from ideation to launch and spearheaded the SaaS transformation.► Inspired and motivated the team to deliver over 150 features for the product, enhancing the value of all product modules.► Executed product development and marketing strategies for the SaaS transformation, focusing on the MVP and growth aspects.

►Create & Execute P&D Agile Transformation on Time Delivery: Identify the core functionality and the strategy (MVP scope) for the product transformation to SaaS.►Boost Feature Marketing Performance :Analyze and validate product features and requirements, improve product strategy and performance, and keep product up to date with new trends and developments by considering backward compatibility for existing customers.►Stake holder management: Publish newsletter and make demo to spread the product mindset, new features, release plan and priorities.►Competitive Landscape & Analyst Relations:Perform data-driven analyses of competitors, market trends, customer preferences, pricing strategies, and feasibility options for product improvement.►Annual Customer/User Interviews: Meet with customers using the Evam product in various regions and sectors to understand their needs and prioritize them for the roadmap.

►Led the transformation of the Evam Actions product into the Evam Marketing within a tight 6-month timeframe, meeting both business and technical requirements.►Enhanced the B2B Evam Marketing product by integrating features such as advanced campaign management, segment scheduling, offer management, contact policies, and more, specifically to address B2C marketing needs.►Strengthened our competitive position by adding robust real-time and batch capabilities, mobile and web engagement features, along with plug-and-play integration capabilities.►Leveraged customer use cases to identify valuable features and improve the product, ensuring alignment with industry needs and delivering value.►Analyzed RFP backlog and marketing requirements, translating them into actionable product backlog items, functional requirements, and user stories.►Reduced development cycles by actively engaging with the development team, leveraging technical expertise.

►Assisted the sales bid process by responding to over 20 RFIs and RFPs that covered both business and technical aspects, and worked with the development team to ensure that requested features from RFP responses were prioritized and implemented.►Created product demos that effectively showcased the value of product solutions to customer candidates.►Played a crucial role in providing customized solutions that satisfied customer requirements, ultimately affecting the decision to close the deal by demonstrating the value and benefits of the product.►Orchestrated 13 customer candidate PoC and demo processes, achieving an impressive 60% success rate.➼Closing deals: Garanti BBVA, ING Bank,Kapital Bank, Jazz Telecom, Vakıfbank, Belbim,Pegasus, LC Waikiki

Istanbul, Turkey

►Led the customer success team in successfully integrating and migrating projects for worldwide banking, telco, and retail sectors.►Tracked customer progress, ensuring expectations were met and coordinated with the team to address their needs.►Collaborated with the sales team to ensure seamless after-sales operations, installation projects, and identified new sales opportunities.►Collaborated with the development team, ensuring customer needs were met with the product.►Organized workshops and hands-on demonstrations with best practices and sector-specific use cases to inspire customers to use the Evam product.

Istanbul, Turkey

►Integrated the Evam product into customer sites, addressed their specific needs, and provided ongoing support.►Experienced all stages of the Evam project in the telco and retail sector, including customer needs analysis, design, integration, installation, configuration, testing, bug reporting, and documentation.

Istanbul, Türkiye