- Building the "Maverick" Communications Agency from scratch, including developing the brand, its business goals, market positioning, revenue projections, and preparing and pitching investment plans to stakeholders; - Developing and implementing strategic plans and creative visions that align with business goals and objectives;- Identifying new business opportunities, pitching to potential clients, building relationships with existing clients, and ensuring client satisfaction and growth;- Overseeing the agency's financial performance, including P&L management, budgeting, forecasting, and managing expenses, to ensure financial stability and growth;- Ensuring that all creative work meets the highest quality standards, providing creative direction and guidance to the creative team, and ensuring all work aligns with agency standards and values.- Developing and implementing communication strategies, and overseeing the development of creative concepts and ideas that meet the needs of clients;- Leading and managing the agency's team, including recruiting, training, and developing staff, managing and mentoring the creative team; providing feedback, guidance, and support to help team members develop their skills and grow in their roles;- Ensuring that all creative work aligns with the agency's brand and that the agency's brand is consistently reflected in all creative work produced. Overseeing the agency's marketing and branding efforts, including developing and implementing marketing strategies;- Maintaining key departments, such as account management, strategy, and production, to ensure that all creative work aligns with the agency's overall goals and objectives;- Representing the agency and the industry in relevant industry groups, associations, and events.

- Defining, driving, and owning the evolution of the destination brand and the Azerbaijan Tourism Board brand family through creative re-invigoration and imaginative campaign curation;-The ownership of strategy behind the Brand, and how it is defined, positioned, and delivered the most effectively from a B2B and B2C perspective for our stakeholders, through various touchpoints including media, online, OOH, lounges, exhibitions, etc.;- Defining and executing how the Board presents its brands (physical and digital products) to potential and existing global customer base;- Lead and manage the brand team, providing guidance, direction, and feedback to ensure the team's success and the achievement of brand goals;- Develop and manage brand budgets, including planning and allocation of resources for brand initiatives and campaigns;- Protect and manage the brand's reputation, ensuring brand integrity and consistency are maintained at all times;- Foster and maintain relationships with external partners, such as agencies, vendors, and stakeholders, to support brand initiatives;- Champion brand awareness and advocacy internally, ensuring brand understanding and alignment among employees at all levels of the organization.

As the leader of the in-house creative agency within the country's largest production house, I built the department from scratch, hiring top talent and developing the organizational structure for maximum efficiency. My responsibilities included:- Developing and implementing strategic planning processes to align marketing and communication initiatives with clients' overall business goals;- Conducting consumer and audience research to inform marketing and communication strategies, including positioning, messaging, targeting, and channel selection;- Creating communication strategies and creative ideas for both small-scale and large-scale projects, leveraging consumer insights;- Collaborating with and supervising cross-functional teams, including account management, creative, digital, and analytics, to ensure alignment of strategies and initiatives;- Led the development of comprehensive marketing and communication plans, including budgets, timelines, and resource allocation;- Reviewing and approving art and copy developed by the team, ensuring deliverables effectively address clients' marketing goals and challenges;- Overseeing the implementation of marketing and communication initiatives, tracking progress and results against strategic objectives;- Providing strategic guidance and recommendations to clients on brand positioning, market opportunities, and communication strategies;- Developing and delivering presentations to clients, articulating recommendations, and justifying strategic and creative decisions;- Participating in strategic decision-making processes, providing insights and recommendations based on market research, data analysis, and strategic expertise;- Building and maintaining strong relationships with clients, acting as a trusted advisor and strategic partner;- Supervising and producing TV commercials, leveraging my extensive experience in this area.

Responsible for the agency’s core business. Oversaw the creative process, planned and delivered communication campaigns for clients, and led a high-performing team consisting of 8 direct reports.- Developed, executed, and evaluated creative strategies, involving brand tag-lines, slogans, TV commercial scripts, billboards, posters, brochures, press ads, packaging, and other media.- Partnered with strategists to elicit customer insights through data analysis and brainstorming sessions.- Developed comprehensive proposals and pitch offerings which led to winning tenders.- Delivered striking presentations aimed at successfully selling ideas to C-level executives.- Managed resource allocation and successful project planning. - Evaluated and managed multiple vendors within video and digital production; worked with production teams in Azerbaijan, Russia, Ukraine, and Turkey. - Collaborated seamlessly with other departments including Client Services, Strategy, Events, and Production.- Reached out to creative, branding, and design communities to preserve the agency’s reputation as a market leader.

As Art Director accomplished design team work requirements by assigning, scheduling, coaching employees. Met agency's design work standards by following production, productivity, quality, and customer-service standards; identifying work process improvements.Formulated art concepts by supervising employees engaged in executing layout designs for artwork and copy to be presented in print or motion advertising material. Obtained client approval by presenting final layouts, story-boards, and illustrations; responding to client commentary and requests. Kept clients informed by reviewing illustrative material for presentation. Organized and supervised numerous photo-shoots both for still and motion content. Reviewed project production factors by studying budget, background information, objectives, presentation approaches, styles, and techniques.As a result of research done within each particular project — selected, briefed and supervised third-party suppliers, as 3D Motion Graphic Designers, Illustrators, Photographers, etc.Improved quality results by studying, evaluating, and re-designing processes; implementing changes. Met projects’ cost standards by monitoring expenses; implementing cost-saving actions. Led numerous big projects including the launch of Coke’s “Taste the Feeling” image campaign in Azerbaijan and creation and art direction of the of Brand Identity for Baku 2017, 4th Islamic Solidarity Games. Got recognized with “Contribution of the Year” award for taking management of creative projects to new heights.

Moved to Kyiv, Ukraine for several months, working as Marketing Director for a blockchain start-up. The work from my side started with a rebranding which was done within a month right before going live on different blockchain conferences around the globe. My duties included everything from development, implementation, and management the start-up’s marketing strategy to raise brand awareness, strengthen the brand, and create the needed communication plan before going on ICO.I closely collaborated with other stakeholders to uncover insights and strategies to develop and implement marketing and branding strategies for the product, internally and externally. Managed conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive consumer interest.Identified short and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.The huge work was done on strengthening the community in digital and increasing the brand trust — which is crucial for a technological start-up. Did my best to foster a culture of creativity by leading collaborative efforts and inspiring the team to deliver the best product/brand experience.Planned and managed the company’s PR activities, coordinating with external agencies as necessary. Worked in tandem with the research team on our digital marketing efforts around lead generation campaigns.