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Eric Minor personal email
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With over 20 years of progressive marketing experience, I have a track record of creating and implementing strategies that drive business growth, customer loyalty, and brand awareness for top-tier organizations. I lead cross-functional teams, manage large budgets, and leverage insights and analytics to deliver innovative and effective marketing solutions.Most recently, as the Chief Marketing Officer at University of Illinois at Urbana-Champaign, I set brand positioning and visual identity, grew annual revenue, saved $1.7M in expenditures by bringing digital marketing in-house, and captured $2B in donations by developing and promoting the university's image and message. My previous roles as Senior Director of Marketing at The Libman Company and Partner at Bene Associates, and Director at SC Johnson demonstrate my ability to manage and grow diverse product portfolios, launch omnichannel media campaigns, and partner with internal and external stakeholders. My mission is to use my MBA, market analysis, and demand generation skills to create value and impact for growth-focused organizations.
Bene Associates
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Strategic Marketing Consultant - PartnerBene Associates Nov 2023 - Present
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Chief Marketing OfficerUniversity Of Illinois At Urbana-Champaign Jan 2019 - Sep 2023Champaign, Il, Us• Leveraged data and strong analytic capabilities to leverage insights that drove a refined positioning and visual identity to clearly establish brand strategy and consistently communicate messaging to a diverse set of audiences. • Saved $1.7M in expenditures by creating cost-saving strategies, bringing digital marketing in-house, and leading digital and traditional marketing initiatives (media buying procedures, website development, etc.), resulting in a 15% savings since 2020.• Captured $2B in donations working with leadership while increasing university brand awareness and reputation by developing and promoting university images, marketing, and messages. Created targeted customer experiences resonating with diverse audiences and influencing partnership engagements among stakeholders. • Achieved 2-year record student enrollment of 56,299 (2020-1) and 56,644 (2021-2) generating an 8.3% enrollment increase during unprecedented pandemic years. Results were assisted by market analysis, persona development, and appropriate media tactics. -
Senior Director, MarketingThe Libman Company Jan 2013 - Dec 2018Arcola, Illinois, Us#1 manufacturer of household and commercial cleaning tools in the USA.• Report to the owner and president on consumer marketing for the $400MM company; manage P&L and lead a team and outside agencies covering advertising, digital marketing, promotions, public relations, customer service, market research, marketing communication, and product innovation. • Established and managed the annual marketing goals, metrics, tactical plan, and budget. Drove brand messaging in several channels including digital advertising, social media, email, blogs, retailer sites, and TV & print advertising resulting in annual sales growth of 12% in FY 2016, 14.5% in FY 2017, and 6.2% in FY 2018 – exceeding industry standards (4%). • Analyzed online search results with Google Analytics and managed SEO, SEM, and Google Adwords to improve organic and paid site visits resulting in a 100% increase in website visits - up from average 25,000 to over 50,000 visits. Increased consumer engagement by 15%.• Led cross-functional product development team to launch over 25 new product items in 5 years. • Created a monthly email newsletter (MailChimp) with over 187,000 consumers in just 52 weeks allowing the company to conduct surveys, solicit feedback, and share new products at virtually no cost.• Partnered with Sales to create targeted presentations and sales collateral which helped to drive new distribution into retailers Walmart, Home Depot, Canadian Tire and Menards.• Realized 31% cost savings while improving product quality by sourcing new suppliers for established cleaning chemicals. -
PartnerBene Associates May 2009 - Dec 2012• Managed $100MM P&L and created the 2011-2013 strategic plans for ConAgra’s salty snacks businesses (ACT II popcorn, David seeds, and Andy Capp). • Conducted market segmentation analysis and broadened the target market. Led cross-functional team to launch integrated marketing plans for Convenience, Dollar, Grocery, and Mass Merch stores. Managed annual $1MM sponsorship of Little League Baseball including online communication, store and event signage, and retailer-tagged radio which led to 7% annual sales growth.
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DirectorSc Johnson Nov 2007 - May 2009Racine, Wi, UsDirector, Home Cleaning• Responding to consumer trends and competitive pressure, led the launch of ‘Nature’s Source’ brand cleaners by Windex, Shout, and Scrubbing Bubbles, consisting of five SKUs from idea through commercialization. Created market strategy and led development of Nature’s Source brand cleaners to achieve 1st year sales of $60MM.• Managed advertising and promotional budget of $37MM and directed external agencies covering online, print, TV, and consumer promotions. Worked with agency to develop permission-based email marketing campaign called ‘Right @ Home’.• Recruited, hired, and promoted from within as part of the 5 member marketing leadership team. -
DirectorSc Johnson Jan 2004 - Nov 2007Racine, Wi, UsDirector, New Products Identified and commercialized new products and categories from whitespace to commercialization.• Managed team of 7 senior, cross-functional managers including engineering, market research, and design professionals resulting in 9 new business ideas of over $50MM each and receiving several patents.• Led internal and external resources from market identification to prototypes to product development and leveraged the Stage Gate process.
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Senior Brand ManagerSc Johnson May 2000 - Jan 2004Racine, Wi, UsExperience managing highly-regulated Raid brand; launched new products; managed 4 direct reports; managed P&L to record share and top line sales• Developed the annual strategic and operating plans which led to 3 consecutive years of sales and share gains. • Led TV advertising that met hurdles for 6 separate spots and increased top line sales over budget by 13%.• Launched Raid Outdoor Ant & Roach product achieving a 4% share in segment in first 12 months. • Restaged product line and targeted in-store promotions. Resulting in share growth among all key segments in 12 months. • Redesigned secondary merchandising thus improving aesthetics, reducing cost by 10%, and optimizing store placement.• Drove share of Hispanic market up 4 points in 1 year by developing targeted Hispanic marketing plan. • Restaged Raid Max Roach & Ant formula and positioning, realizing cost savings of $700K in 1st year.
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Brand ManagerHj Heinz 1998 - 2000Chicago, Il, UsManaged the 9Lives cat food brand. Conducted brand strategy, pricing strategy, advertising, and SKU harmonization in Pet Food segment. -
Associate Brand ManagerFrito Lay 1994 - 1998Purchase, New York, UsManaged the launch of new Cheetos sku and led cost savings on canister snacks. -
Sr. Research AnalystFrito Lay 1992 - 1994Purchase, New York, UsQuaker OatsCreated and analyzed market research for the flagship oatmeal business including qualitative, quantitative, and syndicated data.
Eric Minor Skills
Eric Minor Education Details
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The University Of Chicago Booth School Of BusinessFinance And Operations Management -
University Of Illinois Urbana-ChampaignElectrical Engineering
Frequently Asked Questions about Eric Minor
What company does Eric Minor work for?
Eric Minor works for Bene Associates
What is Eric Minor's role at the current company?
Eric Minor's current role is Brand Architect & Builder I Setting Strategy, Innovating, and Accelerating Growth.
What is Eric Minor's email address?
Eric Minor's email address is ej****@****scj.com
What is Eric Minor's direct phone number?
Eric Minor's direct phone number is +121726*****
What schools did Eric Minor attend?
Eric Minor attended The University Of Chicago Booth School Of Business, University Of Illinois Urbana-Champaign.
What skills is Eric Minor known for?
Eric Minor has skills like Customer Insight, Product Development, Market Research, Marketing Strategy, Consumer Products, Competitive Analysis, Strategy, Segmentation, Marketing Research, Cross Functional Team Leadership, Fmcg, Product Innovation.
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