Eric Minor Email & Phone Number

Champaign, IL, US

• Leveraged data and strong analytic capabilities to leverage insights that drove a refined positioning and visual identity to clearly establish brand strategy and consistently communicate messaging to a diverse set of.
• Saved $1.7M in expenditures by creating cost-saving strategies, bringing digital marketing in-house, and leading digital and traditional marketing initiatives (media buying procedures, website development, etc.).
• Captured $2B in donations working with leadership while increasing university brand awareness and reputation by developing and promoting university images, marketing, and messages. Created targeted customer experiences.
• Achieved 2-year record student enrollment of 56,299 (2020-1) and 56,644 (2021-2) generating an 8.3% enrollment increase during unprecedented pandemic years. Results were assisted by market analysis, persona.

Arcola, Illinois, US

• #1 manufacturer of household and commercial cleaning tools in the USA.
• Report to the owner and president on consumer marketing for the $400MM company; manage P&L and lead a team and outside agencies covering advertising, digital marketing, promotions, public relations, customer service.
• Established and managed the annual marketing goals, metrics, tactical plan, and budget. Drove brand messaging in several channels including digital advertising, social media, email, blogs, retailer sites, and TV &.
• Analyzed online search results with Google Analytics and managed SEO, SEM, and Google Adwords to improve organic and paid site visits resulting in a 100% increase in website visits - up from average 25,000 to over.
• Led cross-functional product development team to launch over 25 new product items in 5 years.
• Created a monthly email newsletter (MailChimp) with over 187,000 consumers in just 52 weeks allowing the company to conduct surveys, solicit feedback, and share new products at virtually no cost.

• Managed $100MM P&L and created the 2011-2013 strategic plans for ConAgra’s salty snacks businesses (ACT II popcorn, David seeds, and Andy Capp).
• Conducted market segmentation analysis and broadened the target market. Led cross-functional team to launch integrated marketing plans for Convenience, Dollar, Grocery, and Mass Merch stores. Managed annual $1MM.

Racine, WI, US

• Director, Home Cleaning
• Responding to consumer trends and competitive pressure, led the launch of ‘Nature’s Source’ brand cleaners by Windex, Shout, and Scrubbing Bubbles, consisting of five SKUs from idea through commercialization. Created.
• Managed advertising and promotional budget of $37MM and directed external agencies covering online, print, TV, and consumer promotions. Worked with agency to develop permission-based email marketing campaign called.
• Recruited, hired, and promoted from within as part of the 5 member marketing leadership team.

Racine, WI, US

• Director, New Products Identified and commercialized new products and categories from whitespace to commercialization.
• Managed team of 7 senior, cross-functional managers including engineering, market research, and design professionals resulting in 9 new business ideas of over $50MM each and receiving several patents.
• Led internal and external resources from market identification to prototypes to product development and leveraged the Stage Gate process.

Racine, WI, US

• Experience managing highly-regulated Raid brand; launched new products; managed 4 direct reports; managed P&L to record share and top line sales
• Developed the annual strategic and operating plans which led to 3 consecutive years of sales and share gains.
• Led TV advertising that met hurdles for 6 separate spots and increased top line sales over budget by 13%.
• Launched Raid Outdoor Ant & Roach product achieving a 4% share in segment in first 12 months.
• Restaged product line and targeted in-store promotions. Resulting in share growth among all key segments in 12 months.
• Redesigned secondary merchandising thus improving aesthetics, reducing cost by 10%, and optimizing store placement.

Chicago, IL, US

Managed the 9Lives cat food brand. Conducted brand strategy, pricing strategy, advertising, and SKU harmonization in Pet Food segment.

Purchase, New York, US

Managed the launch of new Cheetos sku and led cost savings on canister snacks.

Purchase, New York, US

Quaker OatsCreated and analyzed market research for the flagship oatmeal business including qualitative, quantitative, and syndicated data.

Master Of Business Administration (M.B.A.), Finance And Operations Management

Bs, Electrical Engineering