Emir Cherif Email & Phone Number

Kuala Lumpur, Malaisie

• Manage a team of 73 multinational staff in 6 different offices through Malaysia and Singapore.• Responsible for the overall management and operations as well as the targets and profitability of the business unit• Set the strategic direction and vision for the company to drive profitable growth• Develop a yearly Business & Marketing Plan• Give and advise direction and leadership toward the achievement of the organization's philosophy, mission, strategy, and its annual goals and objectives• Report the yearly overall operation to the Board of Director meeting and take a minute• Recommend the company’s annual budget• Participate in the trade shows and sales trips both in Malaysia and overseas for maintaining business and originating new business opportunities• Develop and improve products, sales & marketing and operation• Monitor, oversee, audit and follow up the progress of production, sales & marketing, services and evaluation• Coordinate and work with various areas of responsibility, such as production, contracting, sales & marketing, quality check, human resource and administration• Personally conduct contracting negotiations with International Hotel Chains• Responsible for budget, profit & loss, cash flow and balance sheet• Supervise daily operation within the company• Make correspondence with major clients• Make inspection trips with important clients• Entertain to clients• Contact with management and staff from other Asian Trails offices• Represent the company with various external organizations in order to promote the image, value and reputation of the company• This job requires extensive travelling up to 50%

Zurich

• Lead a team of 15 members• Recruit, train and coach the employees• Do the yearly appraisal for the employees• Ensure that standards, budget and deadlines are kept and respected• Renegotiating the contracted rates for more savings • Booking of hotel rooms, conference and banqueting facilities• (Re)- Negotiation of all booked services• Monthly reporting for all destinations• Creating and updating production statics• Monitoring the production • Handling of complains from hotels or agents• Visiting fairs and business related events to build contacts• Visiting the partner hotels for site inspections• Keeping regular contact with partner hotels• Selling web booking tool login to the partner hotels • Working during 2 and half months in the sales offices (HKG) as a Hotel controller with the aim to control all hotel and services booked through the head office to increase the profit

Suisse

Part time basisOptimize the Financial situation of my clients by advising the suitable investments, insurances and filling up their taxation forms.

Zurich

• Lead a team of 57 people• Ensure the satisfaction of our customers• Ensure that the quality standards of the company are being respected• Recruit new employees• Train and evaluate the employees• Create the weekly working schedule of the employees while ensuring the best crew labour• Organising employees meeting• Follow up of the local marketing and increase the market shares• Responsible of ordering the necessary goods• Responsible of the weekly and monthly inventory• Assist the restaurant manager in creating the monthly and annual budget• Analyse the P&L Statement and create an action plan to improve the results

Zurich, Switzerland

• Assist at the development and implementation of the corporate strategies• Development of Marketing Plans• Organisation of press and professional conferences for product presentation all over the world• Responsible for the registration of the product in the new markets• Acquisition of potential local distributors• Responsible for the communication with the advertisement agency• Organising and supervising the logistics• Development of the sales forecast and reporting to the management team• Assisting the subsidiaries (Italy and Poland) in all fields.• Systematic market results analysis• Supervision of the competition and the market trends• Analysis of the competition and the trends of the Arabic markets• Representing and organising the participation of the company and its products at the Arabic exhibitions. (Arab Health exhibition in Dubai)• Acquisition of potential partners in Arabic countries• Acquisition of investors and responsible for communication and reporting• Assist in developing the advertisement campaign for the Arabic markets

Switzerland

• Supply and logistic management• Participate in planning and implementing war strategies

Ecuador

Junior Consultant for the WTO in the frame of a student- business project during the last semester of my studies at the Ecole Hôtelière de Lausanne. http://www.aehl.org/EHLan/EHLAN_Journal_No18_03_WEB.pdf• Project management• Implementing ecotourism in an undeveloped region (Salinas de Bolivar in Ecuador)• Promoting the whole region with a suitable marketing campaign• The project received the price of the most creative project at the summer semester 2003

Dubai, Émirats Arabes Unis

• Accounts Payables• Accounts Receivables• Cost Control• Income Operations (Auditing)• Payroll• Purchasing• Minibar project (Costs analysis and recommendations for a better control and reporting)

Hes, International Hospitality Management

Certificate In Situational Leadership I & Ii, Business Administration And Management, General, Passed