• Conducted data analysis to derive actionable insights, enhancing operational efficiency and customer engagement.• Partnered with business stakeholders to provide data-driven recommendations aligning with strategic goals.• Designed and maintained Power BI dashboards, reporting tools, and analytical models to monitor performance and analyze competitive dynamics.

• Orchestrated Go-to-Market transformation on resource planning, omnichannel engagement strategy, customer segmentation&targeting in line with defined portfolio strategy.• Coordinated Business Insights, Sales Force Effectiveness, Sales Forecasting, and Agile Transformation processes.

• Led cross-functional brand teams in Turkey, Iran, Levant markets for Rare Diseases and Rare Blood Disorders franchises.• Managed pre-launch commercial processes, market opportunity assessment, and business case preparation.• Created optimal brand & disease awareness campaigns for hematology, pediatrics, gastroenterology, neurology specialties.

• Maximized performance of the HIV portfolio within GSK Turkey by defining and optimizing brand plans in alignment with global strategy.• Accountable for delivering growth opportunities through excellent execution and activation of brand plans.• Collaborated with ViiV Healthcare to ensure strategic alignment and drive brand success.

• Led comprehensive analyses for Emerging Markets Central, proposing profitable growth formulas.• Managed Sales & Operations Planning processes, tracking risks & opportunities for mitigation.• Analyzed performance metrics across the region, measuring sales and activity KPIs.

• Collected actionable insights on CRM Tools and assessed field force adaptation skills.• Organized medical presentations on disease awareness and promotionally on Respiratory portfolio products.• Implemented personalized message delivery strategies for 50+ physicians based on digital persona segmentation.

• Reported digital performance of MENA/CIS region countries with pre-defined KPIs.• Managed regional content localization project, increasing adoption by 20%.• Provided internal customer service to Brand Leads on localization process.• Prepared Multichannel Newsletter for GSK branches in the region.

• Analysis of the monthly sales and consumption data for the Anti-infectives portfolio.• Track of the CRM usage, setting KPIs with the brand team and training the sales team.• Measurement of ROI on commercial activities in regards of internal&external performance.