Emirhan Yücel Email & Phone Number

İstanbul, İstanbul, Tr

Istanbul, Turkey

•Have a full understanding of the business and customer insight with business partner agencies about business strategy, offer, segment and target audience characteristics. Generate foresight thinking for target customer relevant marketing communication and develop the marketing communication plan in line with the corporate/local business strategy.•Engage with and proactively pitch strategic media (digital, seo,sem,social, print and tv) within consumer, lifestyle, culture and business media segmentation, as well as cultivate new relationships across verticals, with the support of the PR and event agencies.•Responsible for developing and executing marketing communications strategies within the Turkish media landscape.•Keep and tracking business performance is being delivered according to KPIs such as yearly sales, lead transformation, market shares, Aggressivity index (SOV and SOS) according competitor brands in markets, and marketing ROI.•Localization of global content and local content creation (toolkits, digital assets, brand ambassadors, influencers, PR, etc.•Close cooperation and manage with TME (Toyota Motor Europe) and ALJ (Abdul Latif Jameel) Corp. about marketing processes and budget

Istanbul, Turkey

•Assisting development of all elements of the marketing mix including new product, new pack, ATL & BTL communication, promotional strategies as well as special activities to strengthen brand equity while ensuring alignment to global brand positioning for global flagship brand.•Following the competition and trends in the personal car and lightcommercial vehicle market, transferring them to management throughreports and presentations and developing marketing strategies.•Assisting development of all elements of the marketing mix includingnew product, new pack, ATL & BTL communication, promotionalstrategies as well as special activities to strengthen brand equity whileensuring alignment to global brand positioning for global flagshipbrand Toyota Turkey•Responsible for leading the media planning strategy and developingcampaign journey across key channels per audience sub segment,leveraging past learnings

• Creating, developing and implementing holistic ideas across all channel media plans tightly connected to business strategy and brand objectives for Unilever’s Home Care (Omo, Cif, Domestos, Yumoş, Rinso) and Food (Knorr, Calve, Hellmann’s, UFS) brands.• Responsible for the whole campaign to air smoothly, both online and offline, including creative delivery and media plan alignment• Leading the global campaigns across multiple consumer audiences and media channels.• Following the market dynamics with research reports and conducting P&L analysis of the brand.• Estimate and execute yearly sales and traffic distribution, marketing spending and channel performance for eCommerce retailers• Build relationships with retailer marketing organization to unlock new opportunities for growth and partnership (Trendyol, Hepsiburada,Getir, Banabi, etc).• End to end management, cooperate with Mindshare Global and Unilever local media team to make sure the campaign meets the KPIs.

Istanbul, Turkey

• Preparing extensive media strategies and plans according to consumer behavior for Unilever’s Home Care (Omo, Cif, Domestos, Yumoş, Rinso) and Food (Knorr, Calve, UFS) brands across all media channels (Digital, TV, OOH).• Finding campaign strategies that are possible candidates for media awards.• Creating debriefs and weekly media reviews with the HC & Food Team, presenting the strategies to the media and brand teams.• Guiding the creative team to prepare creatives appropriate for channels.• Creating strategies for e-commerce, determining KPI’s for various channels, (Google, Facebook, Display) and being in constant communication with retailers.

Istanbul, Turkey

• Preparing digital media strategies and plans for Unilever’s Ice Cream (Algida), Tea (Lipton) and Food (Knorr, Calve, UFS) brands.• Tracking and optimizing the campaigns and reporting to media and brand team.• Creating debriefs and weekly media reviews with the Refreshment (Ice Cream & Tea), presenting to the media and brand teams.• Setting up campaigns on Facebook, Google and other digital channels.• Working closely with 3rd parties such as Facebook, Google, DSP’s and ad networks, implementing A/B tests and Brand Lift Surveys to deliver new approaches based on the results

Istanbul, Turkey

• Creating brands and positioning in the marketplace according to 4P. (Balparmak Mix, Turkish Towel, Kutnu)• Researching the market and analyzing the competitor activities.

Istanbul, Turkey

• Analyzing competitor media activities for various brands. (Faber-Castel, Zorlu Holding, Deutsche Bank, Nurus)• Creating digital media plans in terms of reach and target audiences.

Eskisehir, Turkey

Preparing exam materials for the domestic and foreign exams in Anadolu University

Eskisehir, Turkey

Preparing exam materials for the domestic and foreign exams in Anadolu University

Bachelor Of Science - Bs, Business Administration And Management, General

Bachelor Of Science - Bs, Sociology

Bachelor Of Science - Bs, Public Relations & Advertising