Emir Orhan Email & Phone Number

Istanbul, Turkey

Directing ecommerce activation for high-profile brands including Tefal, WMF, Krups, Rowenta, and Kaiser, ensuring alignment with Groupe SEB’s growth strategies. Managed activation strategies across pure players (Amazon, Hepsiburada, Trendyol) and clickand-mortar platforms, driving omnichannel performance. Developed data-driven promotional campaigns, leading to a 19% increase in revenue share within key accounts. Optimized marketing budgets to increase ROAS by 40% YoY, without additional spending. Successfully doubled conversion rates (CR) within three months, even with fluctuating traffic trends. Oversaw content strategies, improving Tefal’s content score by 80% and securing top seller positions across major platforms. Collaborated closely with sales, logistics, and external partners to streamline operations and align cross-channel initiatives.

İstanbul, Türkiye

Built Decathlon’s marketplace business from scratch, transforming it into the most profitable digital channel in Turkey. Managed a team of 10 professionals across operations, finance, and logistics, ensuring seamless execution on two major marketplaces. Achieved #1 turnover and #2 profit growth across Decathlon’s Turkey channels. Grew marketplace store followers to 700K+, becoming a top 2 seller on both Trendyol and Hepsiburada within the first year. Designed and executed weekly content updates to maintain a content score of 90%+, boosting discoverability and engagement. Regularly presented to Decathlon’s global and local boards, sharing best practices and growth insights. Integrated multiple external partners into the Decathlon ecosystem, streamlining logistics and fulfillment processes

Re-engineered ebebek’s e-commerce operations, focusing on improving operational efficiency and expanding marketplace presence. Spearheaded the re-establishment of marketplace operations, increasing operational efficiency through new integration models. Managed category-level operations on ebebek.com, enhancing product visibility and implementing omnichannel strategies. Conducted high-level briefings with senior management, ensuring transparency and alignment across departments. Delivered 78% YoY growth in product volume by identifying and capitalizing on emerging market opportunities.

Co-founded a startup focused on driving digital transformation for SMEs, specializing in building sustainable e-commerce strategies. Led digital transformation efforts for 40+ SMEs, working closely with key platforms like Amazon, eBay, Trendyol, Hepsiburada, and Zalando. Guided SMEs through e-commerce infrastructure investments, ensuring scalability and smooth transitions to digital operations. Collaborated with agencies to enhance cross-functional collaboration and align growth strategies with business goals. Developed activation strategies for more than 15 brands, delivering high-impact campaigns across multiple marketplaces.

Master Of Business Administration - Mba, Business Administration, 3,46

Katapult Future Fest '18

Business Administration (Uolp ~ Liverpool)

Activities and Societies: Entrepreneurship Club + Handball Team

Türkçe Matematik

İlkokul, Ortaokul, Lise Yıldız Hentbol Takımı Lise Satranç Takımı Müzikal