In this role, I lead the marketing strategy and growth initiatives for Brightspark Ventures and Brio. About Brio: Brio was born out of Brightspark Ventures, as the firm was one of the first to democratize the VC asset class for non-institutional investors - enabling smaller investors to invest via SPVs. In this role, I helped launch the tech platform and processes to support the firm as it scaled to over 50 funds, 600 investors, and 2,500 transactions. Now, Brio is commercializing its… Show more In this role, I lead the marketing strategy and growth initiatives for Brightspark Ventures and Brio. About Brio: Brio was born out of Brightspark Ventures, as the firm was one of the first to democratize the VC asset class for non-institutional investors - enabling smaller investors to invest via SPVs. In this role, I helped launch the tech platform and processes to support the firm as it scaled to over 50 funds, 600 investors, and 2,500 transactions. Now, Brio is commercializing its “GP in a box solution” enabling alternative asset managers to increase their operation efficiency while diversifying their fundraising strategies.About Brightspark Ventures: Brightspark is a top performing Canadian early-stage venture firm, actively investing in exceptional entrepreneurs since 1999. They are known to partner early with founders, and to provide capital and support for the long-run. Brightspark manages over $500M across traditional VC Funds, and more recently under an syndicate investment model open to individual and non-institutional investors. Show less

I oversee all of Brightspark's and Brio's marketing initiatives and growth strategy – I'm continuously experimenting with new ways of getting Canadians involved in the tech investment space. I also work closely with our talented dev team to build our proprietary online investor platform.

Brightspark Ventures is a VC firm that has been investing in and growing startups since 1999. Our unique funding model allows individual investors to co-invest alongside us in Canada's best early-stage tech companies.As Content and Community Manager, I spearhead Brightspark's marketing, content strategy and social media efforts to grow and engage our investor community.

I work with small business owners to develop and execute their content marketing strategy. This includes crafting long/short term strategies, copywriting and editing, translation, community management, website redesign, and project management.

My primary responsibility was to oversee the content of the 2 company websites, our social accounts and corporate microsites, with a particular focus on consumer outdoor markets for the inReach Canada brand. At Roadpost, I created engaging content in multiple media formats to effectively create awareness, position our brands and brand values, educate consumers about the benefits of our products/services, and enhance our customers online and offline experiences.

Helped market and launch a new mobile app and web application from the ground up. Developed content (copy, images, UX) for a new website and helped support the launch and ongoing marketing efforts. This includes brochures, email marketing, events and tradeshows, pitch decks, sales tools, user manuals.

I worked closely with Communications Officers to administer engaging communication products promoting public participation in Environmental Assessments. These include News Releases, Public Notices, Web content and Social Media outlets.During my time at CEAA, I also had the opportunity to co-develop a training program and traveled across Canada to deliver the full-day session to all the our Regional staff (more than 200 employees!). I managed this project from the ground up and… Show more I worked closely with Communications Officers to administer engaging communication products promoting public participation in Environmental Assessments. These include News Releases, Public Notices, Web content and Social Media outlets.During my time at CEAA, I also had the opportunity to co-develop a training program and traveled across Canada to deliver the full-day session to all the our Regional staff (more than 200 employees!). I managed this project from the ground up and supervised a team of 4 people during the process. I co-wrote the content of the course, the exercises, and the PowerPoint presentation. The training was a great success and received a near-perfect score in the course evaluation. Show less

As an intern, I assisted in building and establishing online presence through social goals and objectives established with our clients, and successfully meet each goal through a well-developed social strategy.

I was responsible for all media relations of many high-profile clients including Cirque du Soleil, the Ottawa Home and Garden Show, the Ottawa Regional Cancer Foundation and many more.