• Support regional brand strategies in collaboration with the Brands in Culture and Partnerships team, enhancing Diageo's presence across the Caribbean and Central America.• Manage and streamline project execution to ensure efficient delivery and alignment with regional goals.• Foster robust partnerships with local agencies to facilitate cohesive campaign execution and communication strategies.• Utilize market data to inform strategic planning and optimize campaign outcomes.

• Led the Communication and Public Relations Department, as well as the Creativity and Design Department, managing comprehensive communication strategies across the enterprise.• Spearheaded a transformative rebranding initiative for La Bodega, elevating it to a premier wine destination in the Dominican market, significantly enhancing its reputation and customer perception.• Implemented a strategic social media growth campaign that increased La Bodega's followers from 8,000 to 30,000 within a year, dramatically boosting engagement and brand visibility.• Cultivated successful partnerships with prominent celebrities, converting them into brand ambassadors and fostering a robust community of dedicated brand advocates.• Oversaw the management of sponsorships and proprietary advertising spaces for MGC at various Centro Cuesta Nacional locations (Nacional, Casa Cuesta, Jumbo, Ferreteria Cuesta and Cuesta Libros), aligning promotional activities with strategic brand objectives.

• Led the PR department to exceed annual revenue targets for five consecutive years, demonstrating exceptional strategic planning and execution skills.• Achieved high client retention rates by providing outstanding service and fostering long-term relationships, ensuring continual engagement on monthly fee basis.• Secured significant new business, enhancing the agency's client roster through effective communication of the unique value proposition.• Developed and implemented innovative PR strategies that significantly increased visibility for clients including Diageo, Altice, Coca-Cola, Nestlé, Volvo and others, showcasing a unique blend of creativity and strategic insight.

• Spearheaded the launch of the Dominican Republic's first 4G LTE smartphone, positioning TRICOM as a technology leader in the mobile market.• Orchestrated a comprehensive cross-channel marketing campaign that substantially heightened product awareness and customer anticipation.• Managed collaborations with key advertising agencies, ensuring that advertising campaigns were consistent, impactful, and aligned with strategic objectives.• Effectively managed the ATL budget, optimizing reach and frequency of the launch campaign while maintaining cost-efficiency.• Conducted detailed campaign impact evaluations, demonstrating a notable increase in brand visibility and market penetration.

• Led the groundbreaking launch of Mazola Academy, the Dominican Republic's first cooking reality show, which set a new benchmark for brand engagement in the culinary sector.• Managed and nurtured key client relationships, including BMW, Mazola, and Grupo Rica, enhancing client satisfaction and retention.• Collaborated closely with media, creative, and research teams to develop and execute marketing strategies that aligned with client objectives and budgets.• Oversaw campaign budget management, ensuring optimal allocation of resources for maximum impact and efficiency.• Played a critical role in securing new business, effectively pitching agency capabilities to prospective clients and contributing to the agency's growth.

Served as a key liaison between clients and the agency, ensuring effective communication and project alignment. Played a crucial role in strategic marketing campaigns, including the significant rebranding initiative for Tricom, which revitalized the brand's image and reinforced its market presence. This role involved rigorous budget management, campaign strategy development, and direct client engagement, enhancing my skills in strategic planning and client relations.

Led strategic marketing initiatives for major brands such as Krispy Kreme and Keebler, significantly contributing to the successful launch of Krispy Kreme in the Dominican market. Managed campaign budgets and client communications, ensuring the effective execution of marketing strategies and aiding in new business acquisitions. This role emphasized my ability to manage complex projects and foster strong client relationships, driving growth and brand visibility in a competitive market.

Advanced from an internship to a Junior Audiovisual Producer role within six months, demonstrating rapid skill acquisition and a strong work ethic. Managed comprehensive audiovisual services for high-profile campaigns, collaborating closely with creative teams to produce engaging content for clients like Orange, Casa Cuesta, Coca-Cola, and Jumbo. This position highlighted my capabilities in project management and creative production, significantly enhancing campaign effectiveness and client satisfaction.