Emily Keller-Logan Email & Phone Number

Mountain View, Ca, Us

Mountain View, Ca, Us

I established Coursera’s consumer brand as it scaled from 25M to 130M registered learners, and grew from a 250 person startup to a global public company with 2,000 employees and $524M in annual revenue.Key accomplishments include:- Led brand strategy for pilot that developed into TV as an evergreen growth lever for Coursera's consumer and degree segments, overseeing the development of 10 commercials over 5 years.- Ideated and launched newsletter to help reposition Coursera as a career guide, growing to 500k subscribers in 3 months with readers converting at 3x higher rate than other site visitors.- Established consumer messaging framework and guided social strategy leveraging Reels to increase social attributed registrations by 84% in 2022 and brand awareness on TikTok by 1,469% year over year through channel launch and dedicated content strategy.- Built model to quantify business impact demonstrating $5+M in lifetime value from organic social registrations in 2022.- Developed foundational consumer brand resources to equip 100+ global consumer marketing team to create cohesive and consistent learner experiences.- Coached and supported team of 17 strategists, operations specialists, and creatives during critical organizational transition with 100% retention.- Led strategy and oversaw execution for global and regional brand campaigns that increased brand awareness 7 points YoY in a key growth market. - Developed, launched, and managed global marketing internship program to lay foundation for international student growth strategies.- Partnered with paid marketing to leverage organic content to drive new payers through paid social campaigns at 90% cost savings. - Researched and advocated for key improvements to consumer drop off points including an evergreen addition to onboarding that increased activation and enrollment rates 17+%

Mountain View, Ca, Us

Mountain View, Ca, Us

Mountain View, Ca, Us

Mountain View, Ca, Us

— Led Coursera’s partner marketing strategy, including brand positioning and integrated initiatives to best serve 150+ university and industry partners— Regularly presented partner marketing initiatives to executive leadership to drive partner engagement through strategic partner advisory group— Spearheaded cross-functional execution of Coursera’s first-ever social impact campaign: a series of emails, blog and social posts to drive positive brand perception and accelerate consumer engagement with social impact content— Defined positioning and managed content and asset development for Coursera’s annual 300+ attendee Partners Conference

Ann Arbor, Michigan, Us

I joined Seelio, an edtech startup, as one of the first ten team members and helped build its account management, sales, and marketing communications functions. I ultimately took on marketing leadership for the company, helping it secure its first ten clients. I was also part of the leadership team that helped steer the acquisition of Seelio in 2014. 2014-2016 (core focus: marketing communications strategy and transition post-acquisition)- Defined core brand attributes and leveraged them to build awareness, going from zero paying customers to 10+ university partners prior to acquisition (partner examples: The University of Michigan, West Virginia University, and The University of Toledo) - Created core messaging and collateral for sales and conference presentations helping the team secure 8+ presentation opportunities with university partners- Conducted interviews as company spokesperson and drafted press communications; we achieved placement in outlets like TechCrunch, Forbes, Campus Technology, University Business, and eCampus News- Authored eBook and 100+ pieces of content including blog posts, videos, case studies, and other collateral to generate leads- Collaborated across teams to develop email onboarding campaigns that beat industry average open and click rates- Managed social media and blog content, increasing readership by over 500% from 2012 to 2016 2013-2014 (core focus: account management structure and initial marketing strategies)- Helped company pivot from B2C to B2B by articulating value proposition and product messaging- Led 30+ in-person and virtual product training sessions with faculty and students - Served as interim director, growing account management team from 1 to 4 FTE’s 2012-2013 (core focus: business development) - Provided product demos to acquire & onboard recruiters from companies like Facebook, Box, and Yelp - Launched blog series to profile the stories successful recruiters and students

Philadelphia, Pa, Us

As a direct report to the Deputy Director of Policy Campaigns, I worked closely with senior leaders to streamline processes, build buy-in for organizational initiatives, and advance the institution's work. Specific activities and accomplishments:- Coordinated projects across policy campaigns, such as performance management evaluations and annual plans, keeping all projects on or ahead of schedule- Built relationships with key internal audiences, advising on best practices, creating buy-in for institutional priorities, and increasing collaboration across policy campaigns- Developed and implemented ideas to streamline antiquated systems- Volunteered to serve on design team for Pew’s Constituent Relations Management (CRM) system; led CRM training sessions for 20+ senior staff post system launch- Supported polling and focus group research to gather information used to develop proposal for a new policy team, which was ultimately approved and launched by Pew's Board

Philadelphia, Pa, Us

- Organized and implemented transition workshop for newly elected governors' senior staff - Consolidated and expedited responses and tracking for speaking invitations and engagements- Assisted in the expansion of Pew’s partnerships strategy, garnering new relationships and opportunities for PCS outreach at state policy events

Arlington, Va, Us

- Launched an email campaign to secure IJM alumni interviews with a 50% response rate- Synthesized interview responses to develop a concept for an alumni program to increase engagement and giving to the organization for this target group- Conducted industry research to analyze mission statements of similar organizations, presented findings to VP of Development - Developed presentation to raise awareness for organizational mission, and subsequently presented content to more than 200 people on 2 occasions

Grand Rapids, Mi, Us

- Expanded organization’s main fund-raising event to the college market- Designed illustration to demonstrate a gift matching opportunity for a major donor - Led an organization-wide 2007 Microsoft Office Suite training presentation

Grand Rapids, Mi, Us

- Chosen as one of fourteen students for a competitive summer research fellowship with Calvin faculty members - Assisted two Calvin business professors in the collection and analysis of a random sample of 2,000 private foundations to explore differentials in payout ratios between religious and non-religious foundations. - Research was presented at a conference of business faculty in the fall of 2008