Emma Applebome Email & Phone Number

Nashville, TN, US

Nashville, Tennessee, United States

• Oversaw five accounts across Retail, Food & BEV, eCommerce, and FinTech.
• Within a span of five months, expanded a new client retainer from an original scope of earned publicity and influencer support to include paid influencer support, paid digital support, paid podcasting support, and paid.
• Successfully managed a $1M media buy for iHeart's Christmas Wish Promotion, overseeing presenting sponsorship airing on nearly 194 stations, resulting in 130MM impressions.
• Collaborated on the presenting sponsorship for Shaq's Fun House, including a flyaway promotion, which generated over 65K entries, surpassing the average benchmark for related sweeps by 8x.
• Oversaw digital support for both Shaq and Shaq's Fun House social channels, ensured on-site visibility through two event activations and signage/merch support, and facilitated added value radio giveaways.
• Introduced a new brand partnership for a multi-billion dollar brand client's 'small business' program.

Huntington Beach, California, United States

• Specialized in CRM campaigns for Hyundai, working closely with our Hyundaiclients on a daily basis.
• Managed one direct report and responsible for dozens of campaigns such asproduct launches and experiential event support.
• Coordinated with teams across creative, development, data, web, creative,analytics, and finance to ensure successful execution of campaigns.

Franklin, Tennessee, United States

Greater Nashville Area, TN

• Acted as a project manager on CRM and direct marketing campaigns for INFINITI account clients.
• Managed one direct report through both automated real-time emails and ad hoc campaigns.
• Constructed and presented campaign strategy to clients including, but not limited to, target audience, projections, and creative strategy.
• Worked in conjunction with our interagency partners on integrated marketing campaigns. Coordinated with the creative agency on their asset deliverables, the media team for tracking pixel implementation and social.
• Strategized impactful A/B testing and work with data, development, creative, and analytic teams to implement testing.
• Constructed creative briefs for the creative team to design concepts off of.

Brentwood, TN

• Led team of three to oversee 12 key accounts spanning over legal, healthcare, and retail.
• Heavy involvement in Facebook ads, social media management, website creation, PPC, SEO, and Spotify ads.
• Responsible for project management, account onboarding, KPI evaluation, and fulfillment for clients.
• Pitched sales proposals that contributed to 9 new clients.
• Designed and implemented billboard campaigns for 3 different clients.
• Coordinated with in house 3rd party sales planner and media buyer on a daily basis.

• Led strategy on all promotions, marketing, and on-air contesting over 5 stations of the Nashville cluster.
• Coordinated client sales contracts for on air mentions, promotional recorded mentions, social media, and web presence.
• Managed team of 12 promotional techs and 2 part-time promotional assistants for all promotional activity and sales remotes.
• Negotiated trade agreements with local outlets for all onsite promotions.

• Responsible for promoting Sony RED’s artists in the Southeast region to increase each artist’s brand and airplay.
• Planned and led promotional tours for artists including Ingrid Michaelson, Daya, The Chainsmokers, and Cold War Kids.
• Managed relationships with 130 stations across 8 states.
• Drove 12 songs to reach a top 10 rating and 3 to a #1 most played position.

12th And Porter

• Coordinated with agents, radio program directors, label reps, promoters, and artist management to ensure the smooth execution of 315 daily shows, meet & greets, and private events.
• Managed venue website, email blasts, and social media.

Nashville

Greater Nashville Area, TN

Greater Nashville Area, TN

Child Studies And Sociology

Activities and Societies: member of Kappa Alpha Theta sorority, member and public relations representative of Swingin' Dores A Cappella.

Reformation Studies

Took a May course in London, England on Reformation Studies.