Emma is the co-founder and COO of Black Box Co an innovative SaaS (Software as a Service) product that ingests raw data across the beef supply chain to inform prediction, forecasting and key production insights. Black Box Co has secured production data on over 4 million animals and this product is now being rolled out commercially across the livestock supply chain. Emma has always been passionate about the beef and livestock industry since growing up on a property in Western Queensland. Educated at the University of New England, Armidale NSW, Emma went on to work in livestock nutrition consulting followed by meat processing to gain a knowledge right along the beef supply chain. To apply this knowledge, Emma then worked in extension services taking a whole-of-business approach, working directly with beef producers and industry to assist in livestock nutrition, pasture/livestock management, meat quality, business/data analysis and general property management. Emma was the inaugural winner of the prestigious Zanda McDonald Award which has provided her with ongoing mentoring and guidance from the biggest movers and shakers in the agricultural industries across Australia and New Zealand. To further her knowledge and skill set Emma is currently studying a Masters in Business Administration. She is extremely passionate about mentoring the next generation including young producers, university and high school students.