Spearheading impactful global communications strategies for Investec Bank plc across UK, Europe, US, and India markets, with a particular focus on driving transformational internal change and cultural evolution during recent period of significant organisational restructuring.Key Transformational Achievements:• Orchestrated comprehensive communications strategy for Investec's game-changing combination with Rathbones Group plc, creating UK's leading wealth management company while ensuring seamless internal alignment and employee engagement• Led strategic communications for the transformative 60% acquisition of European M&A advisory group Capitalmind Investec, creative meaningful messaging to foster integration and cultural cohesion• Pivotal member of leadership team driving internal transformation initiatives, including a complex ReSet programme and subsequent organisational restructuring• Developed and implemented innovative internal communications strategies to maintain employee morale, productivity, and engagement during periods of significant changeCore Responsibilities:• Provide visionary counsel to ExCo and CEO on change management communications, dramatically enhancing leadership visibility and stakeholder trust during periods of organisational flux• Spearhead the evolution of external and internal communications teams, developing agile strategies to address rapidly changing organizational needs and wider industry and geopolitical situation• Design and execute campaigns to reinforce corporate values, vision, and strategic direction• Senior executive responsible for managing sensitive and complex crisis and issues• Key change agent in leadership team, driving cultural transformation initiatives to reshape the business at a time of major industry disruptionStrategic and tactical responsibility the following teams: External and Internal communications, Media Relations, Events and Content.

Strategic consultancy for multiple clients, predominantly in banking, FS and FSTech sectors. Clients included Tandem Bank plc, Allica Bank plc and Surrey Police & Crime Commissioner.

I led the communications activity for the world's leading Open Banking programme. As the senior accountable executive for all stakeholder communications with banks, FinTechs, regulator, trade and national press. Supported by a team I recruited and led, I managed all internal and external communication, digital and social strategies. The role included the development and co-ordination of consumer and business focused messaging.

Leading the external narrative for the leading challenger bank in the UK.

Strategic counsel and running of a global communications project for Roche, relating to the development of their global pediatric strategy and activity.

Following several months of consultancy to the incoming Group CEO of Harvey Nichols, I accepted the position of Group Communications Director and member of the newly formed Management Board at a time of significant change for the business.Key Highlights and Achievements:- successful formation of their (first ever) integrated communications department- introduced a pro-active strategic and consumer-friendly approach to all communications- professional handling of sensitive and high-level international issues management- developed and delivered refreshed corporate personality and point of view- increased positive media coverage in the UK from £5m per quarter to over £45m per quarter in 12 months- developed strategic communications planas for market entry into new territories- introduced first ever internal communications department, strategy and programme - resulting in annual staff engagement survey rating comms as the most attractive element of working for the business (previously the least)- regularly launched B2C products and services, achieving critical positive impact to sales targets, traffic to store and .com, as well as enhancing brand reputation- represented HN on various industry bodies, including the British Fashion Council.

I joined the Bank at a time when trust in Banks was at an all time low. My role sat in the hub of the Bank's Retail business, spanning 70,000 colleagues and 22 geographies.Key Highlights and Achievements:- Creation and roll out of proactive, integrated communications strategy across the business- Re-energised and upskilled existing team of demoralized and demotivated staff, resulting in winning several industry awards and acclamations- Revolutionised media strategy and relationships, transforming the Bank's perception and reputation (ref. IPSOS MORI)- Sensitive handling of high-profile issues (M&A, PPI, TSC, unions, restructuring programmes)- Efficient and creative handling of financial calendar work- Introduced world class internal communications programmes, including company wide broadcast TV channel which I then launched externally in branches- Created robust and credible industry platform and external narrative for CEO- Led the alignment, prioritisation, and "air traffic control" of comms activity across the company- Strict management of £m+ budget

Initially joined Icelandic bank Kaupthing as a freelancer to handle all aspects of the launch of their online retail business into the UK market. Following the success of this launch, I was asked to join the company on a permanent basis to lead the expansion of the business into 20 countries within one year, developing the communications strategy and required international infrastructure. Key achievements:Successfully launched into 12 markets, achieving positive and broad media coverage and exceeding sales targets in each market;High profile, creative, consumer-facing communications campaigns devised for each country Set up and management of a international communications team;Strategic counsel to Group Senior Management and individual country CEOs;Acted as spokesperson for the retail business in the UK, particularly vocal on mainstream consumer programmes talking about money (eg. BBC morning breakfast radio shows across UK);Created and handled crisis management procedures and responsibilities in all markets.

I was invited to join Alliance Boots immediately after the former Boots and Alliance Unichem businesses had merged in the summer of 2006, creating a FTSE 20 pharmacy-led healthcare giant operating in c. 16 countries. Key achievements:Successful leadership of M&A programmes (eg. Entry to China, contentious Pfizer deal);Established a creative Group wide internal communications programme and structure;Leadership of Media, Public Affairs, Internal Communications and CSR teams;Created external communications programme which positioned the Group as an exciting long-term stock for shareholders and as a consumer friendly company;Instigated a process and structure to enable the smooth running of all corporate and financial announcements and profiling of senior Executives in the home market and abroad;Created and embedded the Group's Values and Purpose;Devised a thought leadership and positioning programme for the Group;Created the Group's CSR policy; Spearheaded a high-level UK and EU lobbying programme.Emma left Alliance Boots plc at the time of the delisting and subsequent take over via private equity parties.

I joined Egg in December 2000, shortly after Egg had floated on the London Stock Exchange. The urgent requirement was to transform the perception of Egg in the City as a whacky start-up dot com company with a "silly" name, to being perceived amongst stakeholders as an exciting, long term investment run by credible senior management. Key achievements:Strategic counsel on issues including auction and sale of Egg plc, M &A and trade union issues;Strong representation of Egg in external relationships with government, trade and industry bodies;Regularly launched product and services which achieve critical positive impact to sales targets and performance as well as corporate and brand reputation;Successful and innovative market entry programme for the launch of Egg France;Acknowledgement in industry for best in breed communications;Driving Egg's consumer agenda to influence key industry groups and bodies;Led and inspired a strong in-house team of professionals replacing a former roster of agencies and saving c. £2.5 million pa;Creation of Egg's CSR committee and reporting infrastructure;Amplifying Egg's brand positioning through innovative use of all media.

Weber Shandwick is the world's largest communications agency. During her five years with WS, I specialised in crisis management, strategic and campaigning media relations, and corporate pr. My portfolio of accounts included the following international blue chip clients: IKEA, Lever Brothers (UK and Europe) and Shell. I advised a number of banking and financial services companies ranging from international corporate PR for Coutts Bank; financial pr for National Australia Bank, and crisis management programmes for Tokai Bank and Fuji Bank. I also advised the British Bankers Association and LIFFE on crisis and media relations issues. I advised British Gas during their demerger, the Royal Institute of Chartered Surveyors during their merger with the ISVA and AES Corp. on their reputation and political position in Uganda. In the run up to the 1992 General Election, I worked with Lord Chadlington in running a series of communications activities for the Conservative Party and their relations with the City. My wide broadcast experience includes appearances as spokesperson on consumer related programmes including BBC's Watchdog, You and Yours, and Working Lunch on behalf of clients.