- Built an online styling platform, specialising in client services, creative campaigns, and influencer partnerships.- Prepared meeting agendas, updates, and client communications, ensuring seamless service delivery.- Designed trend-driven e-blasts and fashion-focused social content, growing engagement across Instagram and TikTok.- Collaborated with premium brands (Fenwick, Selfridges, Ella Boutique) on styling activations.- Provided administrative support, including scheduling consultations and managing customer databases.- Offered styling expertise at events and shows, maintaining professional representation.

- Monitored and shared campaign performance metrics with clients, offering actionable insights for improvement.- Actively participated in brainstorm sessions to pitch innovative product visibility strategies.- Cultivated relationships with key stakeholders, including retail partners and media outlets.- Compiled coverage reports and identified opportunities for elevated client exposure.

- Supported PR and marketing teams with product launch coordination and online campaign alignment.- Assisted in identifying emerging trends and incorporating them into seasonal content strategies.- Maintained accurate inventory records and supplier schedules.- Trained new team members, incorporating best practices into workflows.

Assisted a fashion brand in a showroom during Covid-19, facilitating virtual buyer presentations via the HolaMe app. Responsibilities included styling models with best-seller outfits and accessories, ensuring a quick turnaround to professionally showcase around 10 versatile styles for day-to-evening wear. Adapted to fast-paced challenges to support communication and selling efforts during a difficult period.

Gained experience at Arcadia's head office, collaborating with the Fashion Buying team. Shadowed an Assistant Buyer, handled tasks like documenting fit comments, communicating with suppliers, creating competitive analysis and colour palettes, and presenting sales performance insights (Monday trade) to Assistant Buyers, focusing on both online and offline product performance.