Cheerleading the small business community

Key clients: Organix, IHG, Kia Creative Production:• Managing end-to-end workflow for omni-channel client campaigns• Interpreting client briefs and clearly communicating and collaborating with designers to achieve the most creative and inspiring results • Leading on all logistics for client photoshoots and TV campaigns including sourcing and booking photographers, videographers, models, scouting locations, sourcing props and coordination of all post-production • Working closely with Studio Traffic Manager to build best practice work-flow and optimise efficiencies Account Management:• Developing strong professional relationships with clients in order to understand and interpret business challenges and provide an innovative, creative solution • Monitoring industry trends and conducting competitor analysis to effectively collaborate with clients on new ideas and opportunities • Confident with internal and external stakeholder management including identifying potential challenges and ensuring appropriate action and escalation are clearly communicated Digital Marketing: Experienced across a multitude of digital marketing channels including: • E-commerce website: planning, development, delivery and testing of a new e-commerce website. • Email: segmentation and protection of customer data, implementing tracking links, conducting A/B testing, best-in-class design• Social: producing original content, ongoing analytics, strategic recommendations• Digital display: creative campaigns that drive conversions. • App: ongoing tests, updates and enhancements Financial Acumen: • Responsible for accurate reporting and forecasting of all client billings• Negotiating with external partners and suppliers including finalising contracts, processing invoices, raising POs and ensuring timely payment for all parties

Content Marketing:• My role was to manage the smooth-running of the Air Canada enRoute editorial content portfolio – one of the most robust content marketing programmes in North America• Acting as the linchpin between the in-house creative and editorial team and senior Air Canada stakeholders, ensuring full transparency and collaborationhttps://bookmarkcontent.com/our-work/air-canada-enroute/ Brand Partnerships:• Integral in the implementation of a significant PR activation partnership between Fairmont Hotels and Air Canada in order to promote Canada as a connecting destination for US travellers. A hugely successful activation that generated national press coverage across key US and Canadian publications. Media Sales:• I worked closely with the media sales team across the Air Canada Media portfolio to secure approvals and book advertising space• Supporting the Commercial Directors to report on all advertising revenue to senior stakeholders and brainstorming new opportunities for commercial growthEvent Organisation:• I was responsible for organising various Air Canada events including a VIP launch of the new luxury in-flight publication NAVI for media and high-profile guests plus an internal celebration for Pride Toronto for key Air Canada employees• I handled all event logistics including budget management, securing catering, sourcing props and decorations, inviting guests and booking relevant photography

Clients: FRHI, The Goring, La Reserve Hospitality, The Residence by Cenizaro, MAIA Luxury Resort & Spa Seychelles, Hamilton Island Australia, Hotel Icon Hong KongMedia Relations:• Developed strong relationships with leading UK journalists to better secure relevant client news coverage and reviews• Worked with social influencers to identify opportunities for client exposure through reviews and events • Significant understanding of the wider lifestyle and travel media landscape Client Management: • First point of contact for all client communications based in locations around the globe, including collaborating on new ideas for wider brand awareness and opportunities for conversions Event & Press Trip Organisation:• Responsible for the complex organisation of individual and group press trips to review client properties around the world including securing visas where relevant, booking all flights, coordinating impactful itineraries specific to each publication and troubleshooting any on-site issues during the trip • Team lead for organising a number of media events – from intimate VIP gatherings to large-scale activations – included all logistics such as budget management, handling invitations, sourcing props and decorations, catering arrangements and hosting each event throughout Copy-writing:• Creative copy-writing to each client’s TOV, style and brand values that informs and persuades within long-form press releases and short news announcementsBrand Partnerships: • Securing partnerships with like-minded brands on behalf of clients to create a meaningful, commercially-successful opportunity for all parties. • Partnerships included working with brands such as Boodles, Fortnum & Mason and Fulton

Clients: Small Luxury Hotels of the World, Beachcomber Hotels, YTL Hotels, Val d’Isere tourist board, Peter Island Resort & Spa, Sovereign Luxury Travel and Natural RetreatsAn integral team member at boutique luxury PR agency. Responsibilities began with press office administration and rapidly grew to managing entire campaigns, contributing to new business presentations and liaising with clients around the world