Texo Consulting is an independent consultancy that helps clients and agencies to build their Marketing and Management capabilities. We work with clients to define what they need to be great at, assess the skills of their current team and deliver training to increase the skills and confidence of everyone in the team.We love working with agencies to help them understand the client world even better and also deliver agency training in Account Management skills such as Pitching to Win… Show more Texo Consulting is an independent consultancy that helps clients and agencies to build their Marketing and Management capabilities. We work with clients to define what they need to be great at, assess the skills of their current team and deliver training to increase the skills and confidence of everyone in the team.We love working with agencies to help them understand the client world even better and also deliver agency training in Account Management skills such as Pitching to Win, Creating Opportunities, Negotiation Skills, Overcoming Objections.In 2014 we won The Marketing Society Award for 'Marketing Excellence' for the work that we have done to design, develop and deliver the Burton's Biscuits Marketing Academy. Show less

Scrubbingtons is a kids personal care brand designed to help kids scrub up themselves and the planet.I built this brand alongside my business partner right from the bottom up. We discovered a cross-category insight that we applied to the Personal Care Sector as well as our own belief that more needed to be done to make this sector more sustainable. We designed personalised bottles and fully recyclable refill pouches so that our bottles could be re-used. We got listings in Boots and… Show more Scrubbingtons is a kids personal care brand designed to help kids scrub up themselves and the planet.I built this brand alongside my business partner right from the bottom up. We discovered a cross-category insight that we applied to the Personal Care Sector as well as our own belief that more needed to be done to make this sector more sustainable. We designed personalised bottles and fully recyclable refill pouches so that our bottles could be re-used. We got listings in Boots and Tesco, as well as building a successful business through our own online business and Amazon. Our kids deodorant consistently features as Amazon's Choice and is our best selling line.Sadly Covid, Brexit and rising costs across the board have meant that the business is now closed but we're all so proud of what we achieved. Show less

Brand Learning is a consultancy, which was founded in 2000 & based in London, Singapore and New York, with a unique expertise in lifting the capabilities of people and organisations to drive growth by creating sustained performance change in their commercial teams.Working with CEOs, CMOs and Sales/Customer Development and HR/Talent leaders, it supports over 120 leading multinational organisations in over 60 countries. Brand Learning offers a specialised blend of expertise in Marketing… Show more Brand Learning is a consultancy, which was founded in 2000 & based in London, Singapore and New York, with a unique expertise in lifting the capabilities of people and organisations to drive growth by creating sustained performance change in their commercial teams.Working with CEOs, CMOs and Sales/Customer Development and HR/Talent leaders, it supports over 120 leading multinational organisations in over 60 countries. Brand Learning offers a specialised blend of expertise in Marketing, Sales/Customer Development and learning to enable organisational performance change through practical changes in the way people, teams and organisations work to deliver growth.Brand Learning's commitment to inspiring people, lifting capabilities and growing organisations has contributed to building strong and sustained client relationships and the receipt of many awards.I was responsible for the management of the Global Carlsberg business− Development of a global capability programme for Carlsberg including development and delivery of modules covering Insight, Brand Strategy and Planning, Positioning, Integrated communications, Commercial Excellence.- Development of leading edge thinking in Integrated Communications, Research and Insight- Development and delivery of elearning, webinars, virtual classrooms and traditional face to face workshops for 12-100 people- Delivered work across many Brand Learning clients including, British Gas, Shell, Kellogg’s, Tesco, Dairy Crest, RSA, Nestle, BT, Constellation Wines Show less

• Full accountability for Stella Artois Film Sponsorship and Stella Screen sub brand. Initiated strategic review of the Stella Screen sub brand to redefine the purpose of film to Stella Artois and the relationship between Stella Screen and the Stella Artois master brand. This work resulted in a number of key projects for which I was responsible:− Creation of new TV breakbumpers to support C4 sponsorship from briefing to shoot to post production with Lowe− Evaluation of film events… Show more • Full accountability for Stella Artois Film Sponsorship and Stella Screen sub brand. Initiated strategic review of the Stella Screen sub brand to redefine the purpose of film to Stella Artois and the relationship between Stella Screen and the Stella Artois master brand. This work resulted in a number of key projects for which I was responsible:− Creation of new TV breakbumpers to support C4 sponsorship from briefing to shoot to post production with Lowe− Evaluation of film events to create more powerful events that are true to brand values− Development of Channel 4 sponsorship to further evolve the property with Starcom Motive. Set industry benchmark of TV sponsorship− Management of Stella Artois Screen events with − Total redesign of brand websites to support film activities and pilot a relationship marketing test. 27,000 users registered in Year 1 (30% more than target)− Stella Artois consistently increased its total Film Sponsorship awareness and became second only to Carling football− The work I did on Film in the UK led global thinking on the relationship between Stella Artois and Film which resulted in Film becoming a Global property• Ownership of ATL Brand Plan to board presentation and sign off− Took long-term consumer strategy and developed annual brand plan− Development of media strategy and media consumer targeting. Secured increased media weights to create an even stronger advertising campaign• Management of £10million media spend through Starcom Motive• Management of Advertising, Media, PR, Digital and film agencies (pitched out PR and digital business)• Full accountability for Stella Artois Draught Barrel post launch, including future strategic direction, commercial terms and advertising• The brand continued to grow at +17% yoy in marketplace that was declining at -2%. Brand equity was stronger than ever with SA being the only beer brand recruiting 18-24 yr olds Show less

• Worked on the Tesco account as Account Director• Briefed, cajoled and developed the 2004 Christmas ‘Dotty’ TV campaign• Day to day management of Tesco Local Advertising – fast turnover and tight deadlines• Exposure to large amounts of creative work to improve creative judgment skills• Real understanding of Agency issues and ways of working to achieve truly great creative work

• As Brand Manager on Bell’s it was my role to really gain some focus within the Diageo business on a brand that wasn’t a global priority in a struggling category. Key responsibilities and achievements include:• Redefinition of Bell’s visual identity to drive quality perceptions and differentiation in a highly competitive category• Full accountability for major Bell’s sponsorship property – The Scottish Football League, including advertising, PR, integration into all trade channels•… Show more • As Brand Manager on Bell’s it was my role to really gain some focus within the Diageo business on a brand that wasn’t a global priority in a struggling category. Key responsibilities and achievements include:• Redefinition of Bell’s visual identity to drive quality perceptions and differentiation in a highly competitive category• Full accountability for major Bell’s sponsorship property – The Scottish Football League, including advertising, PR, integration into all trade channels• Managed Relationship Marketing Program of 160,000 regular whisky drinkers• Management and development of Assistant Brand Manager Show less