Emma Cull Email & Phone Number

Milton Keynes, United Kingdom

Engaged to manage the Institute's social media channels, to increase engagement and to develop a two-way conversation with our followers. Also responsible for email communications with members, promoting events, webinars & workshops and developing campaigns to recruit new members.

Milton Keynes, United Kingdom

B2B marketing role focussing on social media, website and printed materials.

Milton Keynes, United Kingdom

A wide ranging role covering all aspects of marketing planning and implementation in both a B2C and B2B context.Responsibilities•Responsible for all New Client Acquisition and Client Retention activities using a multi-channel marketing approach. This includes email marketing, press advertising, social media, PPC and remarketing, printed brochures and leaflets.•Using Infusionsoft CRM system to create automated email sequences for customer acquisition, retention and… Show more A wide ranging role covering all aspects of marketing planning and implementation in both a B2C and B2B context.Responsibilities•Responsible for all New Client Acquisition and Client Retention activities using a multi-channel marketing approach. This includes email marketing, press advertising, social media, PPC and remarketing, printed brochures and leaflets.•Using Infusionsoft CRM system to create automated email sequences for customer acquisition, retention and re-engagement.•Creation of engaging copy for all marketing activities (digital & printed) that stresses benefits and results in action.•Ensuring that all marketing activity meets brand guidelines and that the creative approach and tone of copy is consistent across all channels. •Researching and writing blog posts and then creating them using Wordpress CMS.•Using CMS to update and create new website pages in line with business objectives and requirements.Achievements•Creation of a number of automated email sequences targeted to either attract new clients or re-engage lapsed clients. Resulted in initial conversion rates of up to 10% and after refinement and split testing, this has increased to 15%.•Creation of over 100 blog posts that engage the reader and form part of the wider customer retention programme.•Re-designed the 'New Client Welcome Pack' to reduce costs by 55% with no reduction in retention rates.•Achieved first page page rankings for targeted key words through SEO optimization. •Oversaw the relaunch of the Salon's website including mobile optimization, resulting in 21% increase in number of sessions, 72% increase in page views and 47% increase in session duration.•Doubled the company's presence on social media platforms (Facebook & Instagram) resulting in engagement rates of up to 3%. Show less

Aylesbury

Kitchen Design & Installation business owned jointly with my husband. Responsibilities•Responsible for all marketing activity including media buying, creating local press and radio advertising and PR.•Ensuring that all marketing and communications were in line with the brand identity of the franchise.•Responsible for financial management, book keeping and compliance. Achievements•Took the business from launch to a turnover in excess of £500k p.a.•Generated… Show more Kitchen Design & Installation business owned jointly with my husband. Responsibilities•Responsible for all marketing activity including media buying, creating local press and radio advertising and PR.•Ensuring that all marketing and communications were in line with the brand identity of the franchise.•Responsible for financial management, book keeping and compliance. Achievements•Took the business from launch to a turnover in excess of £500k p.a.•Generated high levels of consumer awareness in the local area which drove consistent footfall to the Showroom.Won ‘Best New Franchise’ and the ‘Customer Service Excellence Award’ at the In-toto Franchise Annual Awards, and consistently achieved a top 10 place in the best-performing franchises in a network of over 50 showrooms. Having run my own business I am keenly aware of the importance of financial control and the necessity for constant monitoring and evaluation of all activity. Show less

Chesham

Responsibilities•Devising and implementing the Society’s marketing plans and new product development.•Creating multi-channel marketing campaigns including press, radio and outdoor advertising, PR, member newsletters, AGM pack and website content, ensuring all marketing materials portrayed the Society consistently. •Carrying out market research projects regarding brand perceptions and new product development.•Selecting, briefing and managing creative, market research and media… Show more Responsibilities•Devising and implementing the Society’s marketing plans and new product development.•Creating multi-channel marketing campaigns including press, radio and outdoor advertising, PR, member newsletters, AGM pack and website content, ensuring all marketing materials portrayed the Society consistently. •Carrying out market research projects regarding brand perceptions and new product development.•Selecting, briefing and managing creative, market research and media buying agencies.•Control of the marketing budget.•Managing 1 member of staff.Achievements•Established a Customer Retention programme resulting in a 50% increase in customer retention.•Undertook a complete re-branding of the Society’s dated image covering everything from branch signage and staff uniforms to printed materials, resulting in a Society with an image fit for the turn of the century. •Developed a portfolio of new mortgage and savings products in consultation with the Finance manager and successfully launched on to the market, resulting in top performing products in the Best Buy tables.•Commissioned and introduced the Society’s first on-line mortgage application form for the website. Show less

Aylesbury

•Responsible for devising and implementing marketing and publicity plans and for controlling the associated budget for Ginn Educational Publishing.•Responsible for all communications, including copy writing for press, direct mail, newsletters and website. •Worked as part of project teams for new product development.•Undertook market research.•Managed a team of 3 staff.

Bachelor Of Arts (B.A.), Business Studies / Marketing, 1St Class & Cim Diploma In Marketing

Education record