Digital Drifter is a digital marketing agency and mentorship platform that redefines marketing as we know it. With a priority on sustainability (in both the environmental and lifestyle sense), Digital Drifter taps into the source of the human experience to provide an enlightened approach to marketing, content creation, mentorship and human connection all in one.I work on an on-going basis with the following clients:Avasol - Marketing, Partnerships, and Social Media ManagerThe Surfer's Dharma (Film) - Marketing & Events ManagerWaves of Recovery / Ocean Healing Therapy Program - Marketing & Social Media ManagerBountiful Water Currumbin Valley - Marketing & Social Media ManagerEl Dingo Surf Wear - Content CreatorIndividual Clients - Career and Dream Life MentorSurfaid - Brand Ambassador (volunteer)I also serve as a project-based consultant for the following brands:Maya and the Wave (Film) - Partnerships and Social Media Marketing ManagerWillow Surf / Surfection Byron Bay - Team Rider & Content Creator Changing Tides Foundation - Social Media ContributorSunsender Wellness Festival - Partnerships & Social Media StrategistWhether you’re a sustainable business or a nonprofit in search of digital marketing to inspire your audience, or an individual seeking mentorship to manifest your dream career, Digital Drifter will guide you in the right direction.As a thought-leader at the intersection of surfing and sustainability, I am honored to be a featured Masterclass speaker at events and programs such as the Ocean Healing & Therapy Program. If you'd like me to come speak at your event, podcast, or course please email me here: digitaldrifterr@gmail.com.If you're interested in working with my personal brand please email me: digitaldrifterr@gmail.com

• Develops comprehensive marketing strategy for sustainable “surf zinc” sunscreen brand• Enhanced Avasol's brand equity via creative content and strategic collaborations, which has driven brand appeal, salience and desire to be associated with the brand, resulting in an endless funnel of low-cost, high-quality authentic content & endorsements• Increased company’s online retail sales by 25%• Has grown brand followers by 50% (from 12k-18k) organically, with an engagement rate of 4.9% by leveraging brand equity to create strategic partnerships with creators, adjacent brands, and influencers • Consistently delivers high quality content in a cost-efficient way by capitalizing on product gifting to key ambassadors • Plans, manages and executes marketing across all channels (Instagram, TikTok, web, email, blog)• Develop and manage the brand's 10+ corporate partnerships, global Ambassador Program of 50+ influencers/athletes, UGC creator program, and Affiliate program• Responsible for creative development & production of social media posts, campaigns, content planning, and collaborations with creators/influencers/ambassadors/affiliates • Plans, organizes, directs, and models for in-house photoshoots• Designs and edits graphic assets, both video and stills• Delivers creative briefs to content creators for photoshoot execution• Writes copy for the brand content across all platforms, including blog, web, email and social• Launched a blog and began email marketing, creates and strategizes the content for these channels• Represents the brand around the world, engaging with and meeting brand partners and ambassadors

• Coordinated marketing for Changing Tides Foundation (CTF), a California based non-profit that empowers women to protect the planet through sustainability and surfing• Assisted in development, implementation and execution of our social media strategy• Defined most important social media key performance indicators• Managed and oversaw social media content• Communicated with industry professionals and influencers via social media to create a strong network• Measured the success of every social media campaign, especially giveaways and brand partner campaigns, and compiled reports for the Board of Directors• Created content and designed graphics for Blog Posts, Stories, Reels, and Mailchimp Blasts including creative and copy ensuring content is informative and appealing.• Collaborated with CTF Team on creating monthly and yearly marketing plans for social media, programs, projects, and for the overall organization• Monitored SEO and user engagement to suggest content optimization

• Conducted market research into Australian surfing apparel trends• Established retail contacts at local surf shops • Identified global distribution opportunities for Sustainable Women's Wetsuit Brand• Provides customer service to global accounts

• Tasked to create a commercial for organic social promotion on behalf of The UCSB Surf Team through Surfline’s Athlete Creator Program• Ideated, directed and starred in the commercial• Modeled in a photo and video shoot for the brand alongside other UCSB Surf Team members to promote the brand's new 25 and under membership discount

• Implemented a new Linkedin strategy to redesign the profile page and feed; created new copyright, banners, logos, post templates, captions etc.• Analyzes and identifies optimal LinkedIn marketing and communication strategies • Conducts market research and researches brandtech targets for the group to acquire • Designed the company’s Style Guide and Employee Handbook from raw text• Builds upon knowledge of business strategy, learning from team members and assigned projects • Redesigns deck presentations for team members, making them more aesthetically appealing to enhance communication of the information• Participates in one on one as well as team meetings

• Assisted friends and clients with various digital and print design tasks, both paid and volunteer• Designed and creates logos, website banners, social media content, resumes, posters and more• Offered insight into social media growth strategies

•Designed advertisements, graphics, logos, signage, posters and more to promote the Rec Cen using programs in the Adobe Creative Cloud•Attended design conferences to expand and improve skills and exposure to design •Distributed media, maintained and updated marketing materials •Managed brand and social media/communication/outreach•Maintained and built positive relationships with all staff/partnerships/sponsors

•Taught group (four to ten) as well as private (one on one) lessons to people of all ages and backgrounds. •Led swimmer instructional lessons with participants of varying levels and ages to share optimal swim techniques and build strength.•Taught skills ranging from basic water safety to advanced stroke technique.•Modeled expertise from my background in swimming as a competitive club swimmer (swimming for •Summit YMCA club team, Madison High School Winter swim team, and Madison Community Pool summer team) since the 8th grade.•Consistently complied with pool regulations and policies while encouraging staff to adhere to guidelines.

•Provided full English and Italian translation services.•Reviewed and updated existing translations to conform to contemporary trends and developments in Italian language communication.•Identified accurate equivalents for highly nuanced terminology, words and phrases by cross-referencing specialized dictionaries and thesauruses.•Developed precise understandings of specialized concepts to be translated by consulting subject matter experts and other colleagues.•Duplicated style and flow of original documents.