- Management of the Samsung marketing partnership for BT Consumer - Responsible for negotiating quarterly marketing support funds and designing best in class marketing plans- Responsible for quarterly negotiation of commercial terms for Wearables category, a key driver of account growth, and end to end ownership of the plan therein - Planning and delivery of multi-million-pound marketing campaigns across ATL and BTL channels, including flagship device launches and in-life offers - Delivered exclusive Xbox Game Pass Ultimate proposition to drive Galaxy S21 launch- Ownership of customer loyalty workstream within Joint Business Plan, with annual global board-level governance - Champion of customer experience across all propositions, comms and opportunities

- Responsible for the marketing partnership with challenger handset brands including Huawei and OnePlus - Launched the UK's first 5G smartphone with OnePlus- Oversight of the quarterly device delivery plan and operational responsibility for device launches and their respective marketing plans

Rotational scheme including: - Pay Monthly CLM: Ownership of the quarterly CLM plan, supporting planned and unplanned demand- Device Portfolio: Responsible for quarterly ranging process and launch of Smart Home category into EE Retail - Home & TV Propositions: GTM delivery of major tariff refresh and converged Home/Mobile proposition - GTM Planning: Developed and managed the monthly Demand Generation offer roadmap, comms execution plan and governance process