Emma Dodd Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

In this role I'm responsible for all branded HelloFresh material that is launched in the market in Australia. As a young brand, in a relatively new industry, my focus is all on driving brand awareness and building an emotional connection with consumers to drive relevance of HelloFresh. In doing this, my key key objectives are to drive purchase intent, sales and ultimately retention of customers. In this role I lead above the line advertising campaigns, product marketing, brand planning, PR and all creative asset production.

North Sydney, New South Wales, Australia

In this role, my primary focus was the execution of brand plans focussed specifically on how these are brought to life through customers and in stores. This role bridged the gap between brand strategy and commercial execution. This role involved a significant amount of influencing with internal sales teams and also external customers and best taught me how to navigated multiple stakeholders with a number of conflicting priorities.

Sydney, Australia

Fuze Tea was a completely new experience for me working Brand Marketing. Previously I had only ever worked on well established, iconic brands that were market leaders in their categories. Working on Fuze Tea, taught me how to shift my mindset into acting as a challenger brand, with it which brought new communications and go to market tactics and gave me experience in developing product positioning, tone of voice, brand guidelines as well as significant commercial experience to launch a profitable brand into the market.

United Kingdom

In this role I learnt how to apply category and shopper insight to all brand planning to generate clear barriers and triggers which form the basis for any shopper marketing campaign. I learnt to understand the nuances between a consumers and a shopper and how to trigger an action at the point of purchase. My soul focus here was grabbing attention in stores, educating shoppers and driving appeal to result in sales.

Sydney, Australia

• Monthly brand performance review and tracking• Campaign/Product launch post-evaluation to determine overall results, develop conclusions and recommend how to improve in future• Evaluate, develop and manage ongoing social strategy for Coke Zero and Diet Coke including content creation and daily moderation• Project manage new product/pack launches including all internal and external communication (e.g. Trade Presenter, POS, sell-in deck etc.)• Manage ongoing Coke Zero Football Digital Program • Develop, manage, execute and course correct Diet Coke VIP Rewards platform• Develop, manage and execute Footy Finals promotion including pack artwork, ATL and BTL communication, customer exclusive programs etc.• Manage and execute the internal launch of Coke Zero repositioning campaign • Manage DME and all budget processes for the Coke Lights team

Sydney, Australia

As a Marketing Graduate, I have had exposure working inboth Coca-Cola Amatil and The Coca Cola Company across the below marketing functions: - TCCC- Brand Marketing (Goulburn Valley) - CCA- Trade Marketing and Sponsorships - CCA- eBusiness and Digital Marketing

Sydney, Australia

• Responsible for a team of seven employees involving managing workload and rosters• Overseeing the daily management of all open projects and campaign• Setting monthly goals to meet the expectations of account managers• Training new employees.• Dealing with client related tasks (creating accounts, reporting, queries, complaints etc.). • Performing duties of Administration Assistant.• Verifying incoming mystery shopper reports, booking assignments and ensuring all assignments are completed and submitted by mystery shoppers • Dealing with support phone calls and enquiries from mystery shoppers.• Dealing with payment queries. • Scheduling assignments.• Communicating with clients to ensure their goals are met and working and communicating closely with a team of seven other employees to ensure that all assignments are completed in the most efficient manner possible.

Bachelor Of Media And Communications, Marketing And Advertising

Education record