Responsible for the development, execution and management of strategic partnerships and sponsorships within the thoroughbred racing industry and the management of media sponsorships. Collaborated with teams across marketing, social content, creative, video production, media, risk and trading to build a well respected brand that partners aspired and loved to work with.

Responsible for building lasting relationships with customers through personalised client management and the delivery of race day experiences. I inspired my team to embrace the excitement of racing and ensured they built memorable relationships with our customers in a competitive environment. I also led our VIP Business Development Team, focusing on attracting and retaining new wagering business to Sportsbet.

Responsible for managing Sportsbet’s Affiliate and Digital Marketing Program, with a specific focus on thoroughbred partners.

Embedded Slade Bloodstock as the leading Australian Racehorse Syndicator, creating and driving the brand’s value proposition and growth strategy. Responsible for selling racehorse shares, and ongoing customer liaison and stable relationship management. Involved in the purchase of racehorses, and accountable for the regulatory requirements involved in the marketing and selling of racehorse shares.