Emma Olson Email & Phone Number

• Driver of corporate public relations strategy, including writing, media relations, media monitoring and research• Coordinated/managed internal communication and engagement, and weekly employee newsletter• Developed company-wide crisis communication plan • Led development and implementation of employer brand • Assisted Human Resources in the development of marketing campaigns for recruitment• Collaborated with marketing team to develop content for internal and external… Show more • Driver of corporate public relations strategy, including writing, media relations, media monitoring and research• Coordinated/managed internal communication and engagement, and weekly employee newsletter• Developed company-wide crisis communication plan • Led development and implementation of employer brand • Assisted Human Resources in the development of marketing campaigns for recruitment• Collaborated with marketing team to develop content for internal and external audiences• Led efforts in Arvig’s recognition as a top employer for various awards Show less

• Developed content strategy and 12-month content plan for Arvig and Time Communications • Served as point-of-contact for freelance writers, providing direction and feedback• Wrote content for print and digital platforms as part of integrated marketing campaigns and email nurture programs• Led the charge to nominate Melrose, Minn., as a Smart Rural Community from NTCA—The Rural Broadband Association • Served on employee-run committee to drive communication related to workplace… Show more • Developed content strategy and 12-month content plan for Arvig and Time Communications • Served as point-of-contact for freelance writers, providing direction and feedback• Wrote content for print and digital platforms as part of integrated marketing campaigns and email nurture programs• Led the charge to nominate Melrose, Minn., as a Smart Rural Community from NTCA—The Rural Broadband Association • Served on employee-run committee to drive communication related to workplace culture (2014 – 2017)• Executed all duties listed below (Consumer Marketing Coordinator) Show less

• Developed marketing plans, programs and promotional campaigns that supported overall company goals• Researched products, customer base, audience and competition for residential marketing • Coordinated product development, pricing and go-to-market launches• Collaborated with Marketing Communications team to identify campaign tactics, timing and messaging• Communicated details about all marketing programs to appropriate internal audiences and departments• Wrote content for… Show more • Developed marketing plans, programs and promotional campaigns that supported overall company goals• Researched products, customer base, audience and competition for residential marketing • Coordinated product development, pricing and go-to-market launches• Collaborated with Marketing Communications team to identify campaign tactics, timing and messaging• Communicated details about all marketing programs to appropriate internal audiences and departments• Wrote content for print and digital platforms• Led public relations efforts, including writing, media relations and research• Designed and administered online customer surveys; analyze and present findings• Managed the co-op budget and marketing planning for eight Verizon Wireless locations• Created pricing matrix to track cost, profitability and supply of Verizon Wireless inventory• Led the charge to nominate Perham, Minn., as a Smart Rural Community from NTCA—The Rural Broadband Association Show less

Minneapolis

• Performed all item set ups and maintenance for Target and West Zone accounts (April-Nov 2012)• Assisted in weekly/daily reporting, providing database administration within the SOLYS tool• Gathered and organized information for all promotional programs in stores; distributed accordingly• Field and coordinated all sample requests from account• Served as liaison between sales team, New York corporate office, marketing/art department and account• Managed supplies and… Show more • Performed all item set ups and maintenance for Target and West Zone accounts (April-Nov 2012)• Assisted in weekly/daily reporting, providing database administration within the SOLYS tool• Gathered and organized information for all promotional programs in stores; distributed accordingly• Field and coordinated all sample requests from account• Served as liaison between sales team, New York corporate office, marketing/art department and account• Managed supplies and environment in the Minneapolis Center of Excellence• Executed all duties listed above solely on the Target account for four national brands: L'Oreal Paris, Maybelline, Garnier, Essie (November 2012 - March 2013) Show less

• Developed architecture and copy for company website• Facilitated and lead general media contact through writing and submitting press releases/media pitches• Assisted with the editing of documents for distribution to company participants

• Produced and edited copy for company website• Aided in the development of a marketing platform and brand strategy • Performed general media relations duties (media calling, writing and submitting press releases)• Built foundation for a strong social media presence on Twitter and Facebook

• Maintained and organized the Bellagala blog• Gathered information for “Real Wedding” submissions and competitive analyses• Aided in Bellagala’s “Real Wedding” recognition in Minnesota Bride• Assisted in Administrative Assistant duties (direct mail, answering phones, compiling daily client information)

• Assist with sales and customer service• Build and maintain positive relationships with new brides/existing customers• Perform general duties for the bridal shop (change window displays, vacuum, steam dresses, etc.)• Aid in the organization & presentation of annual bridal shows